The brand sought to create a colourful collection resembling a rainbow, and add a splash of colour to the everyday attire of those who feel a...
The brand’s detailed social media campaign for the festival is aimed to foster a meaningful connection with customers and to understand their needs better To celebrate...
Dipu Mehta, Managing Director of ORRA Fine Jewellery, says ORRA will showcase its collections at the finale rounds, and one representative from the company will honour...
Senco Gold and Diamonds was recently part of a high tea event representing the digital series ‘Dulhan Diaries’, which sought to create mental and physical health...
The Digi Gold platform by Jos Alukkas in collaboration with MMTC-PAMP has gained immense popularity in a very short span. The scheme assuring complete safety and...
As India celebrated the patriotic occasion of Republic Day on 26th January 2023, Ratnalaya jewellers was honored to give back to the community by organizing a...
Haldi kumkum ceremony binds Maharashtra during Makar sankranti. A traditional Hindu celebration, it demands an emotional recon. And Ekta Jewellers had all the right ingredients to...
Jewellery is no longer an adornment just to enhance physical beauty. India has learnt to move ahead with fashion, and a woman who stands up for...
Jewellery, like any other product vertical, is expanding its ranges and their respective uses, as younger buyers attach personal traits to adorning themselves with it. However,...
Larger-than-life standees, greeters dressed as Santa Claus, huge trampolines, and obviously, a grand Christmas tree. Such a scenario doesn’t usually go with any retail Jeweller brand,...
As a famous saying goes, “the interest in a brand is the success of the thought of the brand permeated through its offerings” the 25 glorious...
Jewellery celebrates women, their outer and inner beauty. Bejewelled brides look nothing short of goddesses in India, and BK Saraf Jewellers’ Devi (The Goddess) campaign has...
Diamonds have been the centerpiece of a jeweller’s fascination. Be it design or technology, there have been countless experiments to enhance the beauty of a diamond...
Every year on November 14th, India celebrates Children’s Day to commemorate the birth anniversary of India’s first Prime Minister, Jawaharlal Nehru. The day is observed to...
Children’s day is celebrated as widely as any other occasion in India in today’s time. On this occasion, Senco Gold and Diamonds from Kolkata launched a...
Neelkanth Jewellers from Bangalore celebrated Children’s Day with an out-of-the-box initiative this time. In order to promote their Little Sparkles collection for kids launched on Janmashtami,...
Investment schemes have been a part and parcel of jewellery brands since ages. It’s a more practical way for the people who love wearing jewellery and...
Cancer is the leading cause of death worldwide, killing nearly 10 million people each year. Most individuals are unaware that chronic illness might be caused by...
Occasions are opportunities for a new desire for gifting. And Reliance Jewels has presented a wonderful collection to surprise children at the most opportune campaign nearing...
If it’s a consumer connect campaign, it should generate enough excitement for people to remember. This includes meticulous planning, just like Prasad Jewellers, Rourkela, did with...
C Krishniah Chetty Group of Jewellers has been synonymous with building a distinct identity through its product offerings. Time and again, the brand has explored facets...
Reliance Jewels has cemented its position as the jeweller for regional exclusivities. Over time, it has mastered the art of garnering nationwide popularity, not through a...
Wedding styling just got grand with Rare Jewels, a Ranka legacy. A brainchild of Sheetal Ranka, co-founder, Ranka Jewellers, Pune, this association with Pallod and The...
This is one of those rare times where a brand lives up to its name, literally. We are talking about Abaran Timeless Jewellery and the brand’s...
Retail expansion works best if the brand captures the attention of the youth and adds new outlets in a prime urban location. CaratLane has done just...
Beauty has never been just skin-deep. It’s the popular notions that have got us to associating adornment with physical features. If you delve deeper into the...
It’s hard to not be charmed by Riddhima Kapoor Sahni’s effervescent infectious energy on a late night interaction. Even though the end of the day is...
Every woman is a diamond. That’s the tagline of Tanishq’s latest campaign that effortlessly enhances how an individual achieves recognition because of sheer grit and hard...
Employees are the lifeblood of any organisation, and due care should be taken to let them know that they are really important. Kalamandir Jewellers has taken...
Vummidi Bangaru Jewellery (VBJ) is going from strength to strength in the platinum space. The brand, hitherto known as a global diamond player and an authority...
Mangalsutras have been facing some evolutions of late. Gone are the days when a bride from the urban markets would be happy with a traditional gold...
Cross promotion is beneficial at every stage of every business. For NAC Jewellers, the technique has provided the opportunity to cater to new customer base, many...
Divine Solitaires is creating history with Solitaires. The brand, especially known for their exceptional quality of Solitaires diamonds, is taking more than 180 retail partners across...
The Centre has raised the basic import duty on the gold from 7.5 per cent to 12.5 percent. The decision comes in view of the falling...
Retail is evolving in the jewellery segment all across the world. As the consumer evolves, the in-store spaces is changing as drastically as the mindset of...
Almost all forms of Indian classical dance symbolise a bejewelled performer. Jewellery plays a big role as an accessory in dance, but never in the Indian...
Retailers grappling with short attention spans of potential customers begin to lay emphasis on designs that communicate a story. As markets get more competitive, designs become...
Celebrity endorsements have been a failsafe for fashion in India. Jewellery brands have always been working with B-town celebs for the largest possible reach to customers....
Antara Jewellery is back on social media circles with their Diamond Diva campaign. With a well-planned PR push involving a celebrity, a video commercial and on-page...
Melorra, a brand that has made its name for minimalistic, trendy jewellery, turned 6 years old recently. To celebrate that occasion, the brand put up an...
Mother’s Day has become a prominent gifting opportunity and jewellers across the country have tapped into the emotions of motherhood to generate buying intent for all...
In order to create a powerful impact in media, a jeweller has to address not just customers in-store, but also two other categories of prospects, one...
Brilliant campaigns touch hearts. And Tanishq has always been pretty good at that. When it comes to spread a message that goes beyond the periphery of...
In an era of theme-specific collection launches, a brand has to project the mood of the collection across its promotional campaigns. The job gets interesting when...
Reliance Jewels recently released their new collection titled ‘Rannkaar’, focusing on regional values and ethos. This time, it’s the Great Rann of Kutch on focus. This...
It’s cliché to state the obvious, but for the lack of awareness, jewellery has been and remains a luxury item. It makes you feel special, lively...
Designs rule the jewellery space. It’s the imagination of the designer that differentiates a predictably pretty piece from the one that looks out-of-the-world. The brand that...
NAC Jewellers, Chennai, has refurbished the brand in a grand fashion. Strategising its look and feel, the brand has come up with a luxury lounge. Named...
Customer awareness is fundamental for any jeweller. The average Indian jewellery buyer still has very little understanding of jewellery beyond the beauty of the products. It...
Exhibitions, B2B meets, festivals — jewellers have done them all. While the tried and tested methods produce a predictable outcome in normal cases, innovative promotions always...
Inspiration comes from myriad sources. Surviving the neck-and-neck competition in the gem and jewellery industry, every brand strives for unique offerings. In the case of Darshanaa...
It’s raining praises for the fairer sex! Women’s Day is knocking on the door and the jewellery industry is excited to highlight the reasons why womanhood...
Client testimonials make or break a brand and the reputation of its product. In the high-value luxury industry, the stakes are a lot higher when jewellers...
Love is a universal concept. If explored correctly, we see families stay happy and contented because of strong bonds based on love. For the sake of...
Aisshpra Gems and Jewels had recently organized a digital-only contest called ‘Face of Aisshpra’ on Facebook and Instagram. As per the contest, the winner will get...
Diamond rules the race for precious gemstones. Stealing hearts of countless Indian jewellery lovers, the value of natural diamonds has been omnipresent. For over centuries, the...
Synchronicity between the product and its promotion is crucial today. In the era of social media, it takes just minutes for people to hail or disapprove...
We are revelling in the holiday season fever. While vacation is almost on everybody’s minds, this short span of time provides a sea of opportunities to...
Everybody needs inspiration. Every sector is highly competitive today, and to refuel ourselves, we either resort to entertainment or follow icons to make our journeys easier....
The year has seen colour gemstones steal the hearts of jewellery lovers. Impressing the youth, manufacturers are even imbuing temple jewellery with multicolour gemstones for excitement....
The pandemic is in its endgame now, but it has effectively done sensational things for the jewellery industry. Gone are the days when real estate and...
Ask any jewellery brand the basic components of product promotion and they will come up with the most ostensible option, images of jewellery. While that does...
Lucknow-based Jugal Kishore The Jeweller has taken an impressive initiative to give customers a cross-category choice through ‘Aasras’, their newly-established saree boutique. Inaugurated in September this...
Marriage is undoubtedly one of the most happening affairs of our lives. No matter how princely we feel of ourselves on the D-day, there are ‘n’...
Geeta Shyam Jewellers has upgraded their boutique presence to give an enriching purchasing environment to its retail customers. On the occasion of Labh Panchami, The Jaipur-based...
Beauty lies in the eyes of the beholder, as they say. But what if the beholder has been subconsciously schooled with advertisements to like a particular...
NEW DELHI: Millennials are the first generation to break free of societal stereotypes. They don’t shy away from adopting radical approaches in life and lifestyle. That...
Schoolchildren are finally getting some much-needed diversion, all thanks to N Gopaldaas Jewellers’ talent show. With many schools remaining closed due to Covid-related lockdowns, there is...
If you want your jewellery to flow with you, you should go for the rage of stackable ranges that is currently flooding the Indian market. Diamond...
As pandemic associates jewellery with meaningful gifting, various retail brands are reinventing the way they promote jewellery. It’s more about emotional attachments and less about luxury....
INDORE: ‘Chaand sa Roshan Chehra’, the patented campaign by DP Jewellers, Indore, made a comeback with greater pomp and splendour. The two-day event was held at...
Buying diamond jewellery has never been this stress-free. ORRA is boosting diamond jewellery purchase by launching a new EMI scheme which gives customers the convenience to...
Friends that do wedding shopping together, stay together. This exciting notion is the tagline of TBZ’s latest campaign starring Sara Ali Khan. The campaign, which was...
Verma Jewellers have come up with its third edition of the annual Diwali campaign called ‘Golden Bond’. The concept brought to the fore the bond shared...
Arundhati Jewellers has launched a saree collection at their recently launched, 12,000 sq ft showroom in Berhampur, Odisha. Comprising three floors, the store is designed to...
The presence is the key to happiness and reality. That is the philosophy which Tanishq embodied with their latest Utsaah collection and campaign, launched on September...
Biren Vaidya is making precious jewellery promotion increasingly interesting and fun-filled through his ‘Master class by BeeVee’. The latest Instagram reel of this segment by The...
Beyond engraving names in jewellery, Jewellers Madanlal Chhaganlal have taken a step that absolutely dedicates jewellery to the wearer. The brand has recently come up with...
Bangalore: The Gem & Jewellery Export Promotion Council organised an interactive session during IIJS Premiere 2021, one of Asia’s leading Gem & Jewellery trade exhibitions, in...
BENGALURU: World Gold Council presents The Bridal Trendsetters India Edit started on a fashion high at Sheraton Grand Hotel Brigade, Rajaji Nagar, Bengaluru on September 14,...
We usually associate Teacher’s Day with bouquet of flowers, abundant respect and heartfelt messages. Gifting jewellery to teachers is really uncommon. That is, perhaps, because of...
Ganesh Chaturthi holds immense significance for the Indian jewellery industry this year. Surviving the twin turmoils of mandatory hallmark registration and the obvious ongoing pandemic, the...
Colour gemstones have long been the pride of an Indian woman down generations. Their rarity attain a certain timelessness and enhances the beauty of every woman....
Amit Shah, director, Aqua Jewellers,talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS You are in the couture...
Rinku Choudhary, director, Five Finger Handicraft Jewels Pvt Ltd, speaks to Samit Bhatta, publisher of The Retail Jeweller India magazine about her expectations from the IIJS....
Sunint Chadha, Partner, Bishan Singh Jasbir Singh Jewellers, New Delhi, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the...
Saumitra Saraf, director, Aisshpra Gems and Jewels, Gorakhpur, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What...
Rajesh Kapoor, VP sales, Kundan Refinery Pvt Ltd, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What...
Somil Modi, director, Jaipur Diamonds, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What are your expectations...
Hitanshu Agrawal, partner, Alankar Jewellers, Jabalpur, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What are your...
Aviral Prakash, director, expansion, Abhushan Diamonds and Gold Pvt Ltd, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the...
Runik Jain, partner, Bombay Jewellery, Vijaywada, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS What are your expectations...
Ujjwal Agarwal, director, Modern Jewellers, Bareilly, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS. What is your expectation...
Puneet Mehra, director, Gandaram and Sons, New Delhi, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS. What is...
Deepal A Jain, managing director, Sri Jain Jewellery Pvt Ltd, Vriddhachalam, Tamil Nadu, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his...
Naveen Raj, general manager, Narayanan Jewellery, Mayiladuthural, Tamil Nadu, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS What...
Pravin Vaidya, partner, Ashokkumar Navinchandra and Co, Rajkot, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What...
Every retailer wants to be part of the fastest-growing category in the gems & Jewellery industry mainly “Lab-Grown Diamonds and Lab Grown Diamond Jewellery”. 6cstyle.com did...
If you dream it, we can make it. That’s the tagline for Viswa and Devji Diamonds’ latest initiative called ‘Design Your Own Jewellery’. As the name...
Fatehchand Bansilal Jewellers is creating a new scope for premium heavyweight jewellery, by doing away with heavyweight entirely. Indeed, the brand is making heads roll with...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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