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RJ Market Watch

‘I would prefer bridal jewellery for Gen Z’



IIJS 2021

Ujjwal Agarwal, director, Modern Jewellers, Bareilly, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS.

What is your expectation from IIJS in terms of products?

IIJS is always a saviour for us as we get every kind of thing under the same platform. If we talk about this version, I would prefer bridal jewellery for Gen Z. They are not likely to go for traditional, heavyweight jewellery. They go for more modern and contemporary designs. Open polki jewellery, diamond polki with closed setting jewellery will be something on which I will have my eye on. I feel people are more inclined towards something different and unique. So, in short, we will look at innovative and unique products for our clients.

Courtesy: Retail Jeweller India News Service

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