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For Deepa Agarwal, no business opportunity that comes her way is judged to be ‘big’ or ‘small’

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Agarwal, Partner, Sona Chandi, Kanpur, takes us through her journey, achievements and philosophy of life

CAREER PATH

I joined the business in 1997, after my marriage. At that time, it was a wholesale business. In 2002, my father-in-law died suddenly and the family members decided to shift to the retail segment. Barring my husband, there was no one to look after the retail business. I decided to take on more responsibility by joining the business full-time.

MANAGEMENT STYLE

We are a family-owned business, and so we treat our employees like family. A collaborative management style is the key to success; our team understands our customer’s needs and provides them with the best designs. We do not compromise with quality and everything we sell is hallmarked.

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BIGGEST BUSINESS OPPORTUNITY

I don’t consider any business opportunity that comes my way big or small. A customer who comes to my store and wants to buy a ring is equally important to me as one who wants to purchase jewellery for his wedding.

BEST BUSINESS ACHIEVEMENT

We have advanced from a 1,200 sq feet showroom to a 15,000 sq feet showroom in a matter of few years.

BIGGEST BUSINESS AMBITION

Making Sona Chandi one of the most trusted brands in India.

A PERSON WHO HAS HAD THE BIGGEST INFLUENCE ON YOUR LEADERSHIP STYLE

My husband Rajendra Agarwal has the biggest influence on my leadership style.

THE PERSON YOU WOULD MOST LIKE TO MEET

Narendra Modi, because he is the one person in India today who is not afraid to take bold decisions.

BEST PERSONAL ACHIEVEMENT

Being awarded the Uttar Pradesh Ratan Award by Nitin Gadkari and showcasing our jewellery at the Lakme Fashion Week Summer /Resort 2020.

HOBBIES

I like to cook for my family, and to participate in charity initiatives.

FAVOURITE CAR

The Mercedes S Class.

The Retail Jeweller India Magazine

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