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NAC Jewellers partners with multiple homegrown kids brands through Young Ones jewellery range



NAC Jewellers partners with multiple homegrown kids brands through Young Ones jewellery range

Cross promotion is beneficial at every stage of every business. For NAC Jewellers, the technique has provided the opportunity to cater to new customer base, many of whom might buy jewellery for the first time. The scale is huge, and the partners are all home-grown kids brands who cater to niche audience. That is the Bundles of Joy experience that NAC Jewellers is providing with their Young Ones jewellery range.

The prime offer is a 15% discount on the range of products and services of the partnering brands available to every customer who buys NAC’s Young Ones jewellery. The brand has partnered with 6 such homegrown enterprises such as Tulika, tikitoro, The Dro Sto, Toddle Town, The Magical Fish, and Tiny weaves. Ranging from skin care, clothing, books, play time, the brand has created a complete promotional campaign for each of these brands, starting with a snippet about the founders, the product offering and location.

Talking about the initiative, Toji Thomas, Head – Operations & Sales, NAC Jewellers, said, “Our Young Ones jewellery caters to the age group of infants to teenage. The brands we have partnered with are all run by women. Some of them are established, while the others are fairly new to the market. Their products and services aligned with our brand messaging as we wanted to offer greater value to customers of kids’ product ranges.”

The brands are important in this segment because of their unique product offerings. Some are creating indoor playing spaces, while others are providing holistic solutions of students right from clothing to stationery. There are kids fashion brands working with NAC on this very campaign besides a kids publication house that creates content based on regional aesthetics. “We have involved influencers to work on this campaign, who have taken a great liking to the brands and the great work that they have been doing. The initial level of inquiries and responses have been great and we hope to partner with more such brands in the near future,” concluded Thomas.

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