Diamonds are dreamy, the glittering stars that sit among the prized pieces in a jewellery box. While everyone wants to...
Bollywood songs make for a sure-fire tool to grab eyeballs of Indians any day. Jewellery brands have thus been making thousands of reels to showcase their...
Reliance Jewels, India’s most trusted jewellery brand launches an elegantline of designs to mark the arrival of festivities, Lohri and Makar Sankranti.With the theme ‘#UtsavSunherePalonKa’, Reliance...
An ethereal mix of age and glory comes to mind when thought of antique jewellery. Indeed, we associate heritage a lot with this category. Of late,...
Malabar Gold and Diamonds embarked on a great journey with the start of the year, with launch plans of 22 showrooms in January itself in India...
It is a no-brainer that inventory of any jewellery brand consists of different categories. The more varied the options are, the better each category performs. This...
Synchronicity between the product and its promotion is crucial today. In the era of social media, it takes just minutes for people to hail or disapprove...
Joyalukkas’ latest video commercial is more than just a brand recall ad. It is a bittersweet reminder of friendship and the essence of it that lasts...
Engagement in social media is part of any fine jewellery brand and collection launches are surefire ways to ensure that. Yet, every brand faces the challenge...
Heirloom ranges are something every jeweller is proud of. They sustain the legacy of a family and are never out of fashion. Promoting the same, brands...
Platinum has its loyal fanbase for every age. The lure of those love bands is equally hard to resist as the appeal of a neckpiece studded...
We are revelling in the holiday season fever. While vacation is almost on everybody’s minds, this short span of time provides a sea of opportunities to...
Everybody needs inspiration. Every sector is highly competitive today, and to refuel ourselves, we either resort to entertainment or follow icons to make our journeys easier....
The year has seen colour gemstones steal the hearts of jewellery lovers. Impressing the youth, manufacturers are even imbuing temple jewellery with multicolour gemstones for excitement....
The pandemic is in its endgame now, but it has effectively done sensational things for the jewellery industry. Gone are the days when real estate and...
Winning over widespread impact on business by the pandemic, GGJS returned to excite the gem and jewellery market of Gujarat with its first unlock edition in...
Mehul Oswal, Mahendra Jewellers, Kolhapur, talks to Samit Bhatta, publisher of The Retail Jeweller India about his expectations from IIJS Signature 2022. What are your expectations at...
Pratap Kamath – Abaran Timeless Jewellery, Bangalore, talks to Samit Bhatta, Publisher of The Retail Jeweller India Magazine about his expectations from IIJS Signature 2022. What...
Arshdeep Khurana, Sham Jewellers, Chandigarh, talks to Samit Bhatta, publisher of The Retail Jeweller India about his expectations from IIJS Signature 2022. What are your expectations...
Mumbai: In a major relief to the industry, the Govt. through the notification dated 24th December 2021, has issued guidelines on exemptions given in Hallmarking of...
Prabhat Shekhar, Manoharlal Jewellers, New Delhi, talks to Samit Bhatta, publisher of The Retail Jeweller India about his expectations from IIJS Signature 2022. What are your...
The pandemic is in its endgame now, but it has effectively done sensational things for the jewellery industry. Gone are the days when real estate and...
Previously, we have seen that on most occasions the jewellers target female customers and thus all their campaigns and promotions used to be around that concept....
MUMBAI: TBZ-The Original has recently come up with a new wedding season campaign called ‘Band Baaja Aur TBZ’. As a brand with a nationwide reach, TBZ...
Ask any jewellery brand the basic components of product promotion and they will come up with the most ostensible option, images of jewellery. While that does...
AVR Swarna Mahal Jewellers, at the request of the Tamil Nadu government, has redesigned the existing clock tower of Salem by inaugurating a new structure called...
Optimal use of social media is a key component of reformist jewellery brands. Reels, stories, videos and images engage viewers differently. Content varies likewise but one...
Search about jewellery investment schemes and you’ll see nothing other than visually striking sets in the advertisements. Some brands talk about experience other than products of...
GANDHINAGAR: Gujarat has finally found its ‘silver’ lining with a massive bump in jewellery sales in the last couple of months. The festive season had brought...
Youngsters love jewellery, contrary to popular thoughts. The only difference is that they take interest in jewellery not for its value but its visual appeal. That...
Employees are the backbone of any organisation. Treat them with respect, encouragement and bonhomie, and they deliver beyond expectations. The jewellery industry thrives on premium hospitality...
Running a jewellery brand for generations is no mean feat. Behind the glitz and glamour, it takes years to build the foundation of trust. It all...
Indian retail jewellery is an industry thriving on hands-on, experience-led learnings. There are very few treatises a curious learner can look back on for this sector....
KOTA: Free replacement of any element of fine jewellery sounds like a dream jewellers must not entertain, but Ornate Jewels is reaping the fruits of it....
Mumbai: The Natural Diamond Council (NDC) has partnered with the Gem Jewellery Export Promotion Council (GJEPC) for their global campaign – ‘Thank You, By the Way’. ...
“What’s the time, please?” Smartphones and watches may have grown into the youth, but nothing beats the panache of luxury watches. This is one segment that...
Some trends never subside. They remain as the innermost desires of the gem lover in every woman. Every woman wants to look like a queen. The...
An excellent campaign is one that excites the customer and leaves a lasting impression on prospects. When it comes to jewellery, there are few such commercials...
Collaboration with influencers is a safe bet for any brand to reach out to new markets. However, one needs to work with the best names in...
Not every brand pulls off jewellery as an everyday fine accessory. Similarly, not every brand dishes out such a harmonious fashion sense in lightweight verticals. Melorra...
Lucknow-based Jugal Kishore The Jeweller has taken an impressive initiative to give customers a cross-category choice through ‘Aasras’, their newly-established saree boutique. Inaugurated in September this...
PUNE: Bringing exclusivity and affordability at one place, Ratanlal C Bafna Jewellers had organized a jewellery exhibition of lightweight, pocket-friendly jewellery in the daily wear category...
Charu Jewels added to the wedding extravaganza of Surat with their invitation-only even called ‘Vivaahrambh’. This three-day event was organized during Navratri and the brand decked...
It’s one thing to sell a product and another to develop strong memories with the same. Most jewellery brands give in to the highs and lows...
Marriage is undoubtedly one of the most happening affairs of our lives. No matter how princely we feel of ourselves on the D-day, there are ‘n’...
CARLSBAD: The joy diamonds bring to people’s lives and the confidence inspired by a diamond grading report from the experts at GIA (Gemological Institute of America)...
Minimalist, sleek, chic, boho — words that generally resonate with the prominent customer pool of today. The young generation, that generally veers away from jewellery, only...
Sham Jewellers have come up with the sixth edition of its popular two-month-long shopping Festival. As per the festival offer, each customer will get one coupon...
Innovation becomes a pressing need in a luxury segment such as jewellery when its market evolves with new-age customers coming with a different set of demands....
Self-made entrepreneurs are rare to find. Their struggles and experiences leave none uninspired when they open their hearts out to their followers. Rare Heritage brought out...
Geeta Shyam Jewellers has upgraded their boutique presence to give an enriching purchasing environment to its retail customers. On the occasion of Labh Panchami, The Jaipur-based...
Bollywood has always been one of the greatest sources of fashion inspiration for generations. Style statements of Divas, right from Meena Kumari to Alia Bhatt, have...
Konika Jewellery has pulled off an impressive cross-branding initiative. The brand has collaborated with Diadem, a Chennai-based bridal designer saree brand, and showcased their latest jewellery...
Reliance Jewels made the entire week of Children’s Day memorable with the launch of their Nitara Collection. With a starting price of Rs 3000, the launch...
Discounts are an essential part of any business. Likewise, the jewellery industry relies heavily on discounts to attract customers on and off season. But what if...
Panchratna Jewellers is adding their own style to the current format of jewellery exhibitions. Their brainchild, ‘Bridal Stories’ recently held its third edition. Tantalizing the lovers...
In what can be described as breaking the fourth wall of jewellery design, Chemmanure Jewellers has enhanced their customization programme through their latest opportunity to the...
Beauty lies in the eyes of the beholder, as they say. But what if the beholder has been subconsciously schooled with advertisements to like a particular...
Covid threw the world in a state of doldrums and cluelessness about the life ahead. The retail industry faced toughest of the times to cater to...
Since years, the Indian diamond jewellery industry has been a bit apprehensive of the popularity of lab-grown diamonds in the market. Some fear market cannibalization by...
How we can efficiently manage the dead stock so that it should not hit us economically? Akshat Bansal, Partner, Brij Kishore Jewellers, Faizabad, UP The first...
IIJS 2021 was much beyond a B2B trade show. For exhibitors and buyers, this was a triumph over the festering pandemic crippling business since two years....
Bangkok will see the world’s first and largest rough sapphire auction Unique, rarely seen, only natural and untreated rough sapphires will be on exhibit A total...
Miracles happen. You may disagree, but Dhannya Sojan, a patient of congestive heart failure, is on cloud 9 right now after her wish to be a...
NEW DELHI: Millennials are the first generation to break free of societal stereotypes. They don’t shy away from adopting radical approaches in life and lifestyle. That...
Love is intuitive. It doesn’t happen with a pre-decided checklist. Candere has just hit the bull’s eye with one of the most important and well-coordinated campaign...
Maliram Jewellers made Karwachauth 2021 memorable for its clientele in Punjab with their event called ‘Karwachauth Mehandi Jashn’ at their Jalandhar showroom. This exclusive two-day event...
Cricket is in the lifeblood of India. Several cricketers such as Hardik Pandya and KL Rahul have been known for their love for jewellery. Rahul has...
Schoolchildren are finally getting some much-needed diversion, all thanks to N Gopaldaas Jewellers’ talent show. With many schools remaining closed due to Covid-related lockdowns, there is...
On this important occasion, every category of jewellery did well, across markets. Postponed weddings, a stable gold rate and millennials’ newfound interest in serious investments drove...
If you want your jewellery to flow with you, you should go for the rage of stackable ranges that is currently flooding the Indian market. Diamond...
Social media demands equal attention for promotion, and expanding one’s reach depends on the collaborations a brand does. As part of their social media activity, Shri...
Colour stone jewellery is seeing a healthy rise in demand recently. Rubies and emeralds are back in vogue, with brands using a mix of those colours...
INDORE: ‘Chaand sa Roshan Chehra’, the patented campaign by DP Jewellers, Indore, made a comeback with greater pomp and splendour. The two-day event was held at...
Culture has a complex mechanism and the society needs to evolve its understanding to agree with the dynamism of culture. Take Tamil Nadu for instance, the...
We usually see product advertising as the core concept when it comes to Diwali or any other occasion as far as retail brand campaigns are concerned....
BK Saraf Jewellers has taken an impressive initiative to give customers a cross -category choice through their collaboration with a designer clothing brand called ‘Hunar’. As...
Buying diamond jewellery has never been this stress-free. ORRA is boosting diamond jewellery purchase by launching a new EMI scheme which gives customers the convenience to...
Batukbhai Sons Jewellers, Nagpur, believes that technical training comes second to the delicate techniques of self-presentation in front of customers. Thus, personal attention for each staff...
India’s leading D2C jewellery brand, BlueStone is riding high on its digital success. Doubling up on the recognition, they have recently launched their 50th store in...
The festive season is already in and putting the most stylish appearance forward is the need of the hour. One might be spoilt for choice by...
Friends that do wedding shopping together, stay together. This exciting notion is the tagline of TBZ’s latest campaign starring Sara Ali Khan. The campaign, which was...
KANPUR: Expanding its retail footprint in Kanpur, Kays Jewels have opened its second store at Emerald Garden in the city. The two-storied building has a total...
Platinum, with its premium look and rarity, is fast becoming the symbol of love for the next-gen buyer. Add a subtle yet strong video commercial that...
Brand identifiers are the key to lasting industry recognition today. With several family jewellery brands catering to the mass and the class with different showrooms, it...
Verma Jewellers have come up with its third edition of the annual Diwali campaign called ‘Golden Bond’. The concept brought to the fore the bond shared...
Reliance Jewels is going on a nationwide design drive. With intriguing campaigns on social media teasing people to guess the source of their next design inspiration,...
Online jewellery startup Melorra on Tuesday announced it will deliver hallmarked gold jewellery to all districts in India. While the government has mandated hallmarking of gold...
CARLSBAD, CA — In mid-August, as reported in the media, police in Surat, India, uncovered a fraudulent scheme involving counterfeit inscriptions linking lower-quality diamonds to GIA diamond grading...
Anmol Jewellers, a name synonymous with the best brands in the jewellery industry, has been the preferred jewellery brand for leading business and industrial homes in...
Zoya, the exquisite diamond boutique from the House of Tata, launched its stunning new collection Libera with Sushmita Sen, Ajoy Chawla, CEO of Titan’s Jewellery Division...
AHMEDABAD: Are you planning to buy gold during this festive season? Be prepared to shell out extra as gold prices are rallying ahead of run up to the...
Chennai: Tamil Nadu Chief Minister MK Stalin has launched a scheme to melt gold received from devotees as offerings in temples into 24-carat gold bars. The...
Senco Gold & Diamonds, one of India’s largest jewellery retail chains has signed Bollywood actress Kiara Advani as their brand ambassador. She will be promoting entire...
Pandit Jewellers, Bulandshahr, held their ‘Employee of the Month’ event in September to lift the spirits of their staff. Speaking about the initiative, Gaurav Pandit, Director,...
Bridal jewellery is the most important category for any retail brand. We see similar seriousness in tonality in advertisements and campaigns. But have you ever heard...
After the success of last year’s retail initiative ‘Season of Hope’, Platinum Guild India (PGI) haslaunched the second edition of the month-long initiative from 8thOctober 2021...
Till 2013, there was no condition of surrendering the properties back to SEZ, but with a condition being imposed that even the purchased premises have to...
MMTC-PAMP is poised to expand its reach in Karnataka, Tamil Nadu, Telengana and Andhra in the initial phase by tying up with top jewellers in key...
Arundhati Jewellers has launched a saree collection at their recently launched, 12,000 sq ft showroom in Berhampur, Odisha. Comprising three floors, the store is designed to...
