Events rooted in shared cultural contexts allow retailers to build trust, increase recall, and create entry points for new customers...
The experiential retai linitiative introduced the brand’s limited-edition padel rackets and its lab-grown diamond jewellery, creating a platform for community...
Supported by in-store promotions and other advertising activities, the campaign is designed to keep the Mahotsav visible throughout its duration...
Alongside the fashion presentation, doctors conducted awareness sessions while cancer survivors shared personal stories about diagnosis, treatment and recovery Guwahati:...
According to the brand, the game’s growing popularity among affluent consumers makes it a highly relevant platform for customer acquisition...
The production, a monologue based on the actor’s life journey, had elements that resonated with the brand philosophy Agra: Abhushan...
Conversion opportunities generated through these experiential events have encouraged the retailer to continue investing in them Nagpur: Batukbhai Jewellers recently...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Customers can experience the product firsthand at the brand’s shop-in-shop counters, while benefiting from the established credibility of the two retailers Dubai: Natural diamond solitaire brandDivine...
Fully Autonomous Store Portugal: Pharma&Go has launched Europe’s first fully autonomous pharmacy, using AI and computer vision technology to enable a seamless, staff‑free shopping experience. Customers...
—Atul Jain, Owner, Atul Jewellers, New Delhi I have spent a lifetime around jewellery, but my relationship with heritage pieces began much before I understood their...
The survey highlights a new trend: central banks are changing where their gold is stored, with increased domestic storage and diversified overseas storage locations London: The...
At the Golden Globes 2026, jewellery took over the limelight and became the real showstopper of the night The new year has brought with it an...
The campaign highlights design inspired by nature and supports the brand’s focus on expanding its natural diamond jewellery portfolio through wider audience reach and product visibility...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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