By allowing employees to connect beyond their daily roles, the company moved them towards strengthening organizational objectives and more efficiency...
By engaging students ahead of their earning years, the brand is positioning itself to convert familiarity into preference as this...
The campaign is built on the consumer insight that a significant share of gold purchase is driven by fathers. The...
Posters featuring the lead cast wearing the brand’s jewellery are part of the film’s marketing campaign, taking the brand to...
The first edition of ‘Visionaari Awards’ was held across Mumbai, New Delhi and Bengaluru, with participation driven through radio, social...
The project shows how legacy jewellers can use customer stories and shared memories to build a brand asset Goa: In...
The initiative demonstrated how jewellery brands are increasingly using cultural and fashion platforms to drive visibility, discovery and purchase interest...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Along with gold, buoyant demand for diamonds, silver and coloured gemstone jewellery, driven by higher walk-ins, conversions and unit sales, underpins the festival’s evolving identity, shaped...
The first event took place at the brand’s Alkapuri store in Vadodara, while the remaining ones were organized at Ahmedabad, Surat and Anand Vadodara: R Narayan...
The campaign centres on a hearing-impaired protagonist who communicates via Indian Sign Language (ISL), underscoring themes of identity, authenticity and inclusive representation New Delhi: Titan Company’s...
The NDC had complained to the United Kingdom’s advertising watchdog Advertising Standards Authority (ASA), which ordered the erring jewellers to take down the misleading synthetic diamond...
Bhansali’s understanding of sector dynamics and institutional processes is likely to aid in advancing IAGES’ objectives Mumbai: Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council...
Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council reaffirms (GJEPC) has pledged to work closely with the Government of India, KP participants, the World Diamond...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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