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RJ Exclusive

RJ Market Watch2 days ago

Arundhati Jewellers runs a talent hunt through Jewel Femina Contest, hosts wedding mela for the season

The initiative underscores the company’s commitment to promoting talent and personal growth. At the wedding mela, over 10,000 designs with...

RJ Market Watch2 days ago

Lightweight diamond jewellery, trend referencing by customers help retailers capture the market on V-Day

Jewellers say customers veered more towards affordable diamond jewellery, driving up sales by up to 50%, even as they remained...

Featured Articles1 week ago

PC Chandra Jewellers book associates letters of the alphabet with different feelings, linked to jewellery created by the brand

The jeweller released two books at the International Book Fair in Kolkata this year.   The second book titled ‘Story...

Featured Articles1 week ago

#GemZ: Campaign by C Krishniah Chetty Group of Jewellers brings the spotlight on young jewellery buyers

Sixteen young women customers of the brand, who are early achievers, talk about their respective skillsets and choose their own...

Featured Articles1 week ago

BlueStone steals hearts of millennials by evoking nostalgia through its LoveLike_ campaign

The brand’s intentional choice of retro songs blended well with the aesthetically shot videos of romantic interactions that stirred up...

RJ Market Watch1 week ago

JD Solitaire launches ‘Jewels by Radhika’, a sub-brand dedicated to unique couture jewellery

The sub-brand is the brainchild of the brand’s creative director, Radhika Kalsi, and offers an eclectic range of couture pieces...

RJ Market Watch1 week ago

Punjabi Saraf’s ‘0% interest’ campaign for diamond and bridal jewellery is a major hit in Indore

With the insight that a jewellery-buying solution is better than mere discounts, the brand created a massive buzz around the...

Featured Articles1 week ago

FURA Launches Celebration Sapphires: A Comprehensive Mine-to-Market Program Elevating Coloured Gemstone Jewellery

The leading Gemstone Mining company unveils pink sapphire Jewellery Collection in collaboration with renowned manufacturers and retailers, marking the first...

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