Small Town Business: Get an insight into how legacy retailers have expanded their business

As the times are changing, family-run jewellery businesses are rebranding their names in order to cater to a modern customer base while also staying true to their roots. Know what these legacy retailers have to say about their amazing journeys of expansion and transformation

We have featured a few such jewellers who have grown their family business exponentially and have gained a new brand image:

Babulal Jewellers from Raipur, transforming from a 190 sq. ft. to 5000 sq. ft. with a vision to change the brand’s perception and old-school image to enter into a new league. 

Kataria Jewellers from Ratlam, growing from a 300 sq. ft. store to 12400 sq. ft. showing their grand design choice and grander hospitality, taking the idea of experiential retail to a new level.

Kesari Jewels from Sagwara shifting from a small 400 sq. ft. store to a 9000 store, rebranding their business to cater to a high-end customer base.

Mahakali Jewellers from Mehsana, expanding their store from a 100 sq. ft. outlet to a whopping 15000 sq. ft catering to a wider audience with an understanding of the growing opportunities and increased inventory

Ratandeep Jewellers from Moradabad, rising from a 300 sq. ft. room to a 9000 sq. ft. showroom, targeting new customer segments while staying true to its core by offering unique designs available mostly in metro cities.

Shree Ramkumar Jewellers from Muzaffarnagar, flourishing from a small 200 sq. ft. to 10000 sq. ft. store, promising a broader choice of categories and designs in an experiential retail environment to their loyal customers from surrounding rural areas.

Soma Bhatta with inputs from Maithili Patange

The Retail Jeweller Magazine