As the times are changing, family-run jewellery businesses are rebranding their names in order to cater to a modern customer base while also staying true to their roots. Know what these legacy retailers have to say about their amazing journeys of expansion and transformation

We have featured a few such jewellers who have grown their family business exponentially and have gained a new brand image:

Babulal Jewellers from Raipur, transforming from a 190 sq. ft. to 5000 sq. ft. with a vision to change the brand’s perception and old-school image to enter into a new league. 

Kataria Jewellers from Ratlam, growing from a 300 sq. ft. store to 12400 sq. ft. showing their grand design choice and grander hospitality, taking the idea of experiential retail to a new level.

Kesari Jewels from Sagwara shifting from a small 400 sq. ft. store to a 9000 store, rebranding their business to cater to a high-end customer base.

Mahakali Jewellers from Mehsana, expanding their store from a 100 sq. ft. outlet to a whopping 15000 sq. ft catering to a wider audience with an understanding of the growing opportunities and increased inventory

Ratandeep Jewellers from Moradabad, rising from a 300 sq. ft. room to a 9000 sq. ft. showroom, targeting new customer segments while staying true to its core by offering unique designs available mostly in metro cities.

Shree Ramkumar Jewellers from Muzaffarnagar, flourishing from a small 200 sq. ft. to 10000 sq. ft. store, promising a broader choice of categories and designs in an experiential retail environment to their loyal customers from surrounding rural areas.

Soma Bhatta with inputs from Maithili Patange

The Retail Jeweller Magazine

As the times are changing, family-run jewellery businesses are rebranding their names in order to cater to a modern customer base while also staying true to their roots. Know what these legacy retailers have to say about their amazing journeys of expansion and transformation

We have featured a few such jewellers who have grown their family business exponentially and have gained a new brand image:

Babulal Jewellers from Raipur, transforming from a 190 sq. ft. to 5000 sq. ft. with a vision to change the brand’s perception and old-school image to enter into a new league. 

Kataria Jewellers from Ratlam, growing from a 300 sq. ft. store to 12400 sq. ft. showing their grand design choice and grander hospitality, taking the idea of experiential retail to a new level.

Kesari Jewels from Sagwara shifting from a small 400 sq. ft. store to a 9000 store, rebranding their business to cater to a high-end customer base.

Mahakali Jewellers from Mehsana, expanding their store from a 100 sq. ft. outlet to a whopping 15000 sq. ft catering to a wider audience with an understanding of the growing opportunities and increased inventory

Ratandeep Jewellers from Moradabad, rising from a 300 sq. ft. room to a 9000 sq. ft. showroom, targeting new customer segments while staying true to its core by offering unique designs available mostly in metro cities.

Shree Ramkumar Jewellers from Muzaffarnagar, flourishing from a small 200 sq. ft. to 10000 sq. ft. store, promising a broader choice of categories and designs in an experiential retail environment to their loyal customers from surrounding rural areas.

Soma Bhatta with inputs from Maithili Patange

The Retail Jeweller Magazine