The global diamond brand has deepened its India play through digital-first collections, targeting online-first consumers and lightweight jewellery demand Mumbai:...
Recognized for her strong resonance among digital-native audiences, Thakur anchors the brand’s push to make natural diamonds relevant for a younger demographic Mumbai: CaratLane recently signed...
The campaign targets the underpenetrated men’s gifting segment, and reflects the brand’s category expansion strategy Bengaluru: Silver jewellery brand GIVA has launched its new campaign, ‘Men...
The campaign marks a new phase for the brand, connecting platinum jewellery with individuality Chennai: Jos Alukkas has launched a platinum jewellery campaign featuring its brand...
The campaign films have been released across the brand’s digital platforms, extending reach to audiences across markets, connecting the collection with narratives woven around change Mumbai:...
The initiative combines old gold exchange, lower-karat jewellery promotion, community engagement and policy advocacy to bring about more sustainable gold ownership patterns Pune: PNG Jewellers has...
The campaign encourages gifting that acknowledges the nuances of the mother-daughter relationship, with jewellery purchase for both mothers and daughters Mumbai: Lab-grown diamond jewellery brand Ethera,...
Through this outdoor campaign, TBZ successfully took its product offerings to the public, while strengthening its presence in the Kochi market Kochi: Tribhovandas Bhimji Zaveri (TBZ...
The many facets of motherhood are brought alive through six individuals, including two influencers and four consumers, each offering personal reflections of evolving maternal relationships Kolkata:...
With its first store at HSR Layout in the city, the fine lab-grown diamond jewellery brand introduces an open, counter-free retail format designed to enable independent...
A key pillar of the proposal is the transition to a digital gold ecosystem, wherein physical gold—across jewellery, bullion, and coins—is converted into dematerialized balances held...
The store at DLF Midtown Plaza marks the Delhi entry of the contemporary lifestyle brand, which offers lab-grown diamonds, perfumes and leather goods New Delhi: Sennes...
The new store reflects the brand’s focus on extending reach into emerging markets and increasing access to organized jewellery retail in smaller cities Daltonganj: Sri Alankar...
The integrated boutique brings together couture and fine jewellery retail under one roof, targeting high-value bridal buyers through a unified, appointment-only model New Delhi: Amayra by...
The campaign, featuring Shubman Gill, Rahul Tewatia and Washington Sundar of IPL’s Gujarat Titans, questions ‘self-certification’, and roots for credibility at the point of purchase Mumbai:...
The store is the brand’s second one at Kolkata airport, encouraged by the response to its first one. It takes the brand’s total store count to...
The brand’s idea is to build a platform that recognizes ordinary women who make an impact while subtly linking it to the Amalia collection of lightweight...
The showroom features a range of lightweight natural diamond jewellery, designed for the modern woman Madurai: Glow by Kirtilals, the contemporary diamond jewellery brand from Kirtilals,...
He highlighted how the brand has re-emphasized product, price points, expansion and communication in the last 100 days Mumbai: Forevermark Diamond Jewellery by De Beers Group...
The brand’s ad film shows jewellery not only as an integral part of tradition, but also as a smart, wearable investment relevant to current times Mumbai:...
The film captures the emotional value of jewellery in Bengali households, and how it links the past and the present Kolkata: Kalyan Jewellers has unveiled a...
Spanning 5,000 sq. ft., the new store was inaugurated by actor Bhumi Satish Pednekkar and introduces a modern retail format with an expanded product showcase Nagpur: Senco Gold & Diamonds has opened the doors of...
March was the weakest month for gold since June 2013, driven by liquidity dynamics, but the World Gold Council maintains that gold’s core fundamentals remain intact...
The ad film’s narrative captures how jewellery moves beyond adornment and brightens the world around the protagonist with colour Mumbai: Jewellery retailer Tanishq, from the House...
This Akshaya Tritiya, the brand is inviting patrons to not just bring home gold, but to bring home something that stays forever New Delhi: Ahead of...
Yadav spent years honing his craft to emerge as a unique player, and can be seen as personification of the natural diamond’s journey Mumbai: The De...
Actor and producer Neetu Chandra presided over the inauguration of the new store from the De Beers Group Patna: Forevermark Diamond Jewellery from the De Beers...
From statement silver necklaces and modern ear cuffs to stackable rings and everyday essentials, the store embodies the brand’s philosophy of jewellery as a story-telling medium...
The brand also inaugurated two more stores at Chikkamagaluru, Karnatakaand Hyderabad, Telangana. From regional towns to metro cities, the brand aims to serve a wider customer...
The company has two stores in Mumbai, and has signed up for three more – two in the south and one in the north – taking...
Currently the COO of the Gemological Institute of America, Inc. (GIA), Patel is set to succeed retiring CEO Susan Jacques, who will move into a strategic...
Located in the commercial centre of Phusro, the new showroom honours the brand’s founder Gopal Ji Rastogi, andwill house bridal collections, lightweight gold designs for daily...
The recognition comes on the back of scientific validation of the ability of kimberlite ore deposits in the company’s area of operations to absorb carbon dioxide...
This year’s agenda looks at how new product development, pricing trends and marketing strategies can support category demand even as it focuses on the next phase...
Instead of going the usual logo placement route, the brand explored more immersive formats. It created a ‘CaratLane Style Zone’, where celebs actually experienced the brand’s...
The company’s revenue from non-East markets grew by 23% to Rs 1,230 crore in FY25. It plans to fuel further growth and deepen its national footprint...
Funds to the tune of Rs 286.56 crore will be used to set up 15 new stores by FY 2028, and Rs 35.40 crore for marketing...
Crafted in 18K and 22K gold, Litestyle offers design-forward fine jewellery for everyday wear, tailored for the modern Indian woman in the 25 to 40 age...
The new store was inaugurated by M.P. Ahammed, Chairman of Malabar Group. The brand’s strong retail network is spread across 13 countries including India, the Middle...
The 1,100 sq. ft Greater Noida store is strategically situated at Gaur City mall, a bustling hub within the Gaur City Township, while the brand’s 1,500...
With poetic visuals and personal story-telling, the campaign positions Aeterna as a quiet reflection of purpose and presence, going beyond mere adornment. It promotes the second...
Inspired by the mythology of the golden deer, the TVC featuring brand ambassador Nikita Dutta adopts a silent approach, creating a strong emotional connection with the...
The actor is the second brand ambassador for Tyaani’s recently launched campaign that celebrates individuality as the rarest form of luxury. Actor Shefali Shah was introduced...
The brand gave away a live plant to every walk-in customer across its four stores over two days. While the activity allowed people to engage with...
The 2025 Sara Scholarship Award, run under the Delight and Divine Charitable Trust, is designed not only to recognize academic effort but also to encourage a...
According to a media report, the brand will have pilot runs in Gurugram, Hyderabad and Bengaluru, as it aims for fast delivery of its jewellery in...
The brand now has 24 stores across India, serving a wide range of customers, offering collections suited to various life occasions Pune: Indriya, the jewellery retail...
Launched on June 11, 2025, the new store reflects Bhima’s continued commitment to bringing fine craftsmanship, traditional values and modern sensibilities to jewellery buyers across the...
In an update on our earlier story reporting fund-raising of Rs 450 crore by GIVA (based on regulatory filings by GIVA with the Registrar of Companies...
Bhargava brings experience in retail and lifestyle marketing, having managed brand strategy for several companies in fashion and premium retail. He is expected to steer a...
Proceeds from the IPO will be used to set up 12 new stores, in line with Lalithaa’s expansion strategy of scaling its large-format and medium-format stores,...
Held during Raja, the three-day Odia festival that honours womanhood, fertility and the arrival of monsoon, Raja Pari has become a seasonal fixture for the brand....
On World Environment Day, the brand began tree plantation drives in Tripura and West Bengal, and distributed quick-growing coconut saplings to villagers in the Sundarbans to...
The Bureau of Indian Standards (BIS) may include gold bullion under mandatory hallmarking regime, and set standardization norms for silver, said Union Food and Consumer Affairs...
The launch event was attended by HNI customers and long-standing patrons of AVR, as a new chapter unfolded for the 97-year-old legacy jewellery house. The fashion...
Every purchase made at a Mia store between May 27 and June 8 will lead to the planting of a tree in the customer’s name. By...
The freshly raised capital will fuel True Diamond’s omni-channel strategy, particularly its offline retail expansion Mumbai: True Diamond, a Mumbai-based LGD brand, has secured Rs 26...
The strategic partnership brings CaratLane’s collection to Amazon customers, offering them certified quality along with Amazon’s trusted delivery network and secure payment options to provide a...
In a video message released after his appointment, Chatterjee delivers a heartfelt message about his personal connection with jewellery and the legacy of the brand. He...
Through the launch of this and campaign, PMJ Jewels continues to position itself within the jewellery sector as a brand offering products that align with family-oriented...
The change, set to take effect later in 2025, marks a clear move to distinguish between natural and lab-grown diamonds (LGDs) in the global market. LGDs...
Legal preparations for the IPO are under–way, particularly the consolidation of subsidiaries and LLPs. The company is targeting a 20% increase in revenue this fiscal, and...
While Shah is the first brand ambassador in the series, Tyaani is set to unveil nine more brand ambassadors– with a new face introduced every week...
The company’s aim is to adapt to rising gold prices and evolving consumer preferences with its new offering, but it has not yet set a timeline...
The campaign is based on the insight that love reveals itself not through grand gestures, but in the simple and quiet ones, brought to life in...
The ad brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways...
The campaign taps into the deep emotional clarity and personal meaning that modern Indian couples seek when choosing symbols of commitment. The choice of metal becomes...
The openings mark the brand’s expansion with a retail model focused on interactive and experience-led spaces Bengaluru: Silver jewellery brand Rasa has launched two flagship boutiques...
The company has announced future plans for expansion in other parts of South India. These include new retail outlets and investment schemes designed to make gold...
In a strategic move to fuel future growth, the Board of Directors has approved fund-raising of up to Rs 15 crore for Gargi, subject to regulatory...
By backing the young man on a path that demands extraordinary resilience and endurance, both brands related to their core ethos of excellence, and identified with...
After its current stop at the Guduvancheri showroom until May 31, the earrings will head to the Usman Road showroom in T. Nagar, Chennai, and then...
Titled ‘Amara Porampara Amara Malabar’, the campaign brings alive the emotional and cultural significance of gold in Odia traditions, and traces a girl’s journey from her...
The future of diamonds in India will be even greater than the past, the CEO said, reiterating the company’s support for the fast-growing Indian natural diamond...
Rooted in the insight that real commitment comes from emotional clarity, these platinum bands – crafted in 95% pure platinum- are intended to be real promises,...
With its store located in the upscale Chanakya Mall in the capital city, the India entry marks a major milestone for the brand as it celebrates...
The actor will front Candere’s integrated marketing campaigns across digital platforms, television, print, and in-store branding Bengaluru: Candere, the lifestyle jewellery arm of the House of...
The museum, founded by the brand’s Chairman Ajit Gadgil and Director Dr Renu Gadgil, continues to grow as a space that celebrates India’s artistic legacy across...
The brand is bringing its under-Rs 1,000 curated range of fashion and silver jewellery to instant commerce, tailored for quick gifting, festive looks and impulse fashion...
This decisive action follows Turkey’s public support for Pakistan in the aftermath of the Pahalgam terror attack, and Azerbaijan’s pro-Pakistan stance, raising critical concerns regarding national...
The brand invited customers to share personal stories about their mothers and wove them together through digital story-telling for a powerful campaign. It sealed the campaign...
The special episode of the brand’s podcast series celebrates mother-daughter relationships, offering viewers a heartfelt conversation laced with emotion and nostalgia. Both the guests appear adorned...
Instituted by the P.C. Chandra Group, parent company of P.C. Chandra Jewellers, the award recognizes exceptional achievements across diverse fields and honours the legacy of the...
The initiative drew participation from the brand’s staff, management, and even walk-in customers, creating a platform for contribution to social responsibility Nagpur: Rokde Jewellers recently conducted...
In addition to this new responsibility, Banerjee will continue in her existing role as Managing Director, India & ME – PGI. To further strengthen its leadership...
The jeweller aimed to move beyond symbolic gestures and pay a genuine tribute to the role of mothers. A bust of Bela Saha – the late...
At the heart of Amrapali’s collaboration with the two brands lies a re-imagined space that is part gallery, part temple, and wholly a tribute to India’s...
Araiya’s debut collection features IGI-certified lab-grown diamonds. The line is crafted for the discerning modern consumer who values both sustainability and sophisticated design Mumbai: Leading multi-designer...
The lab-grown diamonds brand is aiming for 100 stores by 2026, and Shrivastava joins the leadership team with a sharp focus on accelerating this growth, expanding...
Warner’s Instagram message, part of a larger promotional campaign tied to the upcoming Telugu film ‘Robinhood’, invited fans to check out the newly opened store. It...
The jeweller’s innovative offer of an all-inclusive Rs 15 lakh wedding package for couples saw more than 100 registrations in the first week itself. It attracted...
The store is structured to reflect India’s artisanal history through a combination of jewellery and sculptural displays, and marks a shift in the brand’s physical presence...
Chawla, currently the Chief Executive Officer of the company’s Jewellery Division, will assume charge as the Managing Director with effect from January 1, 2026. Under Chawla’s...
The legacy brand is embarking on a new phase of customer engagement and retail transformation, and bringing in Arvind Swamy as the face of the brand...
Titled ‘An Affair of Glamour and Grandeur’, the grand event showcased VBJ’s collections alongside Anju Modi’s designs, and paid tribute to India’s eternal spirit, and the...
The second phase of the brand’s ongoing proposal campaign series begins with astory that depicts a moment of decision in which a man, faced with a...
The machine, which does not handle cash, enables customers to use UPI or credit/debit cards to make spontaneous purchases of gold and silver for gifting or...
Founded by the Jindal Group in 2023, the brand has stores in Noida, Surat, Nagpur, New Delhi and Mumbai, and is now preparing to open new...
Actor Karisma Kapoor inaugurated the store that marks a milestone in the brand’s expansion journey. GIVA plans to launch more stores in major metros, Tier I...
The event was organized to promote better health, stronger unity and a sense of teamwork among employees Mumbai: On Sunday, April 27, 2025, Hari Krishna Exports’...
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