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Reliance Jewels excites children with 5th edition of Nitara collection replete with jungle doodles



Reliance Jewels excites children with 5th edition of Nitara collection replete with jungle doodles

Occasions are opportunities for a new desire for gifting. And Reliance Jewels has presented a wonderful collection to surprise children at the most opportune campaign nearing children’s day — the Nitara collection.

Grasping the thought of a new collection impeccably, the national chain store brand has brought out lightweight jewellery in gold and diamond that have simplicity as the foundation of its design. That’s because each design resembles a child’s doodles. There is a strong educational element dormant in each such collection, as timeless jungle fables of The Hare and Tortoise, Fox and the Grapes, and Crow and the Stones are embedded in such enamelled designs available at an attractive price point of roughly Rs 3K.

To excite the target audience, the brand has launched multiple animated videos that immortalize the fables we all grew up listening to and visualizing at the back of our minds. The visuals that have endowed wisdom at a very young age and unforgettably so. This has created a strong sense of nostalgia among the parents, who have always appreciated past editions of the Nitara collection and are ready to witness the magic yet again.

Topping that pitch off is a contest, which has always been Reliance Jewels’ trump card for engaging followers on social media. The rules of the contest demand participants to share a photograph or a video of their children closest to animals. The participant shall also share the story behind that special moment, tag the brand’s social media handle to post and mention the hashtag #NitaraJungleTales.

Commenting on the collection, Sunil Nayak, CEO of Reliance Jewels, said, “This is the 5th edition of Nitara Collection, and lays emphasis on the fact that animal stories build an instant connection with the kids. The collection aims at making every day special for the kids in the true sense with unique, doodle jungle character designs this time.”


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