Rare Jewels ties up with The Style Planner and Pallod for ravishing in-store wedding styling event

Wedding styling just got grand with Rare Jewels, a Ranka legacy. A brainchild of Sheetal Ranka, co-founder, Ranka Jewellers, Pune, this association with Pallod and The Style Planner has become a triple bonanza for influential families of Pune who want to get a total lowdown on everything glitz and glam on the D-day, all under one roof.

The grooming event was held on 21 September at the Rare Jewels boutique store in Pune. A total of 40 select women, their grooms, and three family member each were given this breathtaking pamper session headed by international bridal stylist Sejal Pagariya Agarwal. Sharing the inspiration behind the event, Ranka said, “We had to create a buzz in the post-pandemic bridal fashion market, and I collaborated with Sejal because of her range of understanding in bridal styling. We thought not only to have jewellery styling, but also promote an ensemble of bridal couture, pre-wedding and post-wedding trousseau.”

The campaign was designed with proper planning. With Google forms shared on the social media stories of the brand, one could get a clear idea about what to expect from this limited-edition show. On the first day of the promotion, Ranka promoted a teaser of Agarwal talking about her excitement of collaborating with Rare Jewels for an upcoming campaign. Two days within sharing the Google form, the brand got over 100 entries. This inspired the collaborators to reach out to the luxury clothing brand, Pallod. The brand also created a lot of buzz around the ending date of submission all across social media. This spectacular cross branding got attention of 300 entries, from which 40 people were selected and each of their names and digital invitation cards all across social media.

During the event, The Style Planner walked the audience along right jewellery choices as per body type and styling as per face shape, latest trends, tips, tricks, and hacks, people got to explore the brilliant attires on display by Pallod. It was a full house like last year’s styling campaign by Ranka, associating the brand with new customers and spreading its reach much more accurately.

RJ Exclusive