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Digi Sales

How jewellery retailers are wooing the location-agnostic digital customer




Does high value jewellery sell online? Do customers discover jewellers on digital? How do retailers service customers online? Here are some instances of digital advances in the world of retail jewellers:

Hand-delivered a 7gm bangle from Patna to Itava

In January, we got an order for a pola bangle of 7 grams, and the customer wanted it delivered to Itava by January 10. Our office was in Patna, and due to fog in that season, many flights were cancelled and delivery services such as BlueDart, etc., had also refused us. We received an urgent reminder on Jan 7, so one of our team members took a train to Kanpur, and caught a cab to Itava to deliver the product. While our cost multiplied, our customer was pleased.

– Saket Keshri, Director, Ratnalaya Jewellers


Bride from Kochi buys bridal set in Delhi from Lucknow jeweller

I participated in a show called Bridal Asia in New Delhi a few years back. There was a specific Basra Moti Satlada, a very rare piece by us, that was highlighted in the show and also through their social media posts. A bride-to-be from Kochi liked it very much, seeing it on social media, and came to the show to buy it for her bridal trousseau. I was quite surprised; being a Lucknow-based jeweller, I was selling something in Delhi to somebody who had come from Kochi.

– Tanya Rastogi, Director, LalaJugal Kishore Jewellers & Director, IBJA

Sportswoman discovers us on social media

Digital media help us reach out to a larger audience. A most happening moment for us was when well-known badminton player N. Sikki Reddy came to Mumbai for a competition and especially took time to visit our store. She had found out about us through social media. She had a great time at our lounge and loved our exclusive inspiration-based collections.

– Nikhil Desai, Managing Director, Charu Jewels

Salesperson’s video call impresses customer

A customer from Canada liked a product on our Insta page and reached out to our customer care. Then a salesperson described the product in detail over a video call and tried it on herself to give an idea about the product size. The impressed customer bought the product at our store on her India visit. She even referred four customers from Canada to us, and they all shopped from us.

– Gurdev Singh, General Manager, New Light Jewellers

The Retail Jeweller India

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