RJ Market Watch
CaratLane opens the largest showroom in Park Street, Kolkata
Retail expansion works best if the brand captures the attention of the youth and adds new outlets in a prime urban location. CaratLane has done just that by adding another footprint in the City of Joy. The youth-friendly jewellery brand has opened a 1700 sq.ft standalone showroom in Park Street, taking the tally of CaratLane stores in the city to a total of 10.
It is by far the largest showroom of the brand in the city. With plush seating arrangements for people to relax and shop, the outlet also offers paid parking facilities. It also holds the biggest inventory and introduces jewellery lovers to the exclusive silver jewellery sub-brand Shaya in the form of a dedicated counter.
It’s time to explore CaratLane to the fullest as the prime location of Park Street is slated to serve customers coming from Kolkata, Greater Kolkata, and even those from outstation locations. The showroom typically targets the office-goers in the Central Business District, while catering to many customers from Howrah and Hooghly districts. The showroom, with its host of offerings, will pique the interest of an entirely new customer cohort.
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