Indian celebrities showcased fine jewellery from Shri Paramani Jewels, Neety Singh Jewellery, R Narayan Jewellers, Amrapali Jewels, and Shree Devi...
Ideas to keep the counter busy… ‘We ensure 360-degree marketing of the brand’ We have started giving free insurance schemes to customers on the purchase of...
Retailers recount touching stories of going above and beyond for their customers, fostering lasting relationships, and creating moments of joy and celebration through the art of...
Retailers recount touching stories of going above and beyond for their customers, fostering lasting relationships, and creating moments of joy and celebration through the art of...
Retailers recount touching stories of going above and beyond for their customers, fostering lasting relationships, and creating moments of joy and celebration through the art of...
Retailers recount their experiences in the course of going about business in their stores: Recently, an elderly gentleman visited our store to purchase jewellery for his...
Anoop Bhatnagar Owner, New Swarn Taraash, Greater Noida A couple of months ago, an old customer came to the store to purchase jewellery. He came to...
Various jewellers share tidbits about big sales that they made during and after the lockdown Risk of entrusting unsold jewellery to customer paid off A few...
Customised a special diamond ring for the client Around January, one of our old clients came down to the store. The client had recently gone to...
Leading jewellers share tidbits about big sales that they made during and after the lockdown Good publicity of jewellery Couple of months ago, a new customer...
Leading jewellers share tidbits about big sales that they made during and after the lockdown Recommendation worked like a magic Recently, one of my old clients,...
Kishorkumar Shah Director, Chandukaka Saraf and Sons, Pune ‘Thinking outside the box‘ Our gold and silver products were selling well, but our diamond products were not....
Vaibhav Gupta Owner, Totaram Maganlal and Sons, Hyderabad Shows and more‘ In 2019, we organised more than 30 successful exhibitions in gated residential societies. We made...
With the pandemic bringing normalcy to a halt, everyone is looking to redefine their sales practices. Gone are the days when buying jewellery meant tedious visits...
Leading jewellers share tidbits about big sales that they made during and after the lockdown Vinit Ajit BoraSimratmal Kundanmal Jewellers, Ahmednagar ‘Sold 200gm gold at pre-lockdown...
Leading jewellers share tidbits about big sales that they made during and after the lockdown Hemant SoniOwner, Roop Jewels, Sirsa, Haryana ‘A customer who was confused’...
Leading jewellers share tidbits about big sales that they made during and after the lockdown Amit SethOwner, Naresh Kumar and Sons Jewellers, Sonebhadra, UP ‘We made...
Kishorkumar Shah, Director, Chandukaka Saraf and Sons, Pune Our gold and silver products were selling well, but our diamond products were not. To counter this, we...
Pradeep Agarwal, Director, Baijnath Ramkishore Jewellers, Kanpur During Diwali, a middle-aged couple visited our shop looking for jewellery for their son Vishal’s wedding in January 2020....
Amit Shikherjee, Owner, Devika Jewellers A few months ago, I introduced the Victorian jewellery style by using rose-cut diamonds and colour stones. Designing jewellery in this...
Sachin Jain, Owner, Vardhaman Jewellers, Bhiwani, Haryana A couple of years ago, a new customer came to our shop. He was looking for small jewellery boxes...
Customer’s satisfaction comes first, no matter what Last month, a client visited my shop to order jewellery for her daughter’s wedding. We started working on the...
Kamlesh Soni, Partner, Om Markendeshwar Jewellers, Ankleshwar, Gujarat Ankleshwar is a small town, so spending money on outdoor advertisements and hoardings won’t give you the desired...
Jayesh Baphana, Director, A Baphana’s Diamond Galaxy, Nashik A to-be-married client came to our shop from Mehsana, Gujarat. She actually came to the city to buy...
Samarth Bajaj, Director, KRSALA, Hyderabad Two years ago a customer came to the shop looking for jadau jewellery. After going through our latest collections, he looked...
Dinesh Jain, Director, Rajmandhir Jewellers, Chennai An NRI lady customer wanted us to customise a long gold necklace with diamonds in it and an engagement ring...
Abhay Agarwal, Owner, Kanhaiyalal Sarraf Jewellers, Varanasi Two years ago a family of seven members came to the shop. It was around 11 am and we...
Saurabh Dhomne, Partner, MT Dhomne Jewellers, Wardha A customer wanted us to make a special customised ‘Jaiswal Nath’ as per their family tradition. The customer was...
Mandeep Kishore, Proprietor, Shri Ram Jewellers, Gurgaon Seven to eight months ago a customer along with his wife came to the shop to buy gold jewellery...
Kamal Singhania, Director, Abhushan (India) Pvt Ltd, Jamshedpur A first-time customer with a budget of Rs 1-2 lakhs visited the shop to buy gold jewellery. As...
Do you want to increase your sales? This post will definitely help you by giving a closer look at how different retailers used technology and various...
Many times the retailers have to think out of the box ideas and solutions to make the memorable shopping experience for their customers. In this post,...
Customer handling has become one of major challenge in today’s competitive world. It requires lot of patience and positive attitude from the retailers’ side. The Retail...
Do you want to increase your sales? This post will definitely help you by giving a closer look at how different retailers used technology and various...
Jewellers with foresight see a lot of change happening in the industry daily and appreciate the value of continuous learning and unlearning of dated sales tricks....
A consistent and unique customer experience is what really makes a business stand out. It is often the little details that customers recall even more than...
Need to craft a sales strategy? The Retail Jeweller takes you through to four different yet interesting ways to boost sales in the competitive environment. –Manoj...
Handling a Difficult Customer is always a tough task. The retailers have to make sure that they don’t lose customers and also cannot compromise on the...
From winning the deal with patience, to convincing customers with clarity, retailers like ANMOL and Pandit Jewellers are taking various routes to handle difficult customers on...
A first-time customer came looking for a ring. Her budget was Rs 50,000. She looked at all the stuff that was on display but didn’t like...
A customer who had bought jewellery from us wanted to return it as she felt the value was less than what we had quoted. She couldn’t...
A client had seen a design of a sartej at a jewellery show in Hong Kong. He wanted a similar one made here. He was shopping...
One of our regular clients came to us with a silver bangle which had the name of his Guru (mentor) carved into it. He wanted a...
A young man visited us two days before Valentine’s Day. He wanted to buy a surprise gift for his wife but he had a limited budget....
By – S A Sarfaraz – Managing Partner, LKS Gold House, Chennai When in the jewellery business, a lasting experience is what matters ultimately. What memories...
Urmil Kumar Soni, Owner K N Diamond, Bilimora, Gujarat Major Indian jewellery retail brands tend to give hefty discounts on diamond jewellery. To compete with them,...
Ritika Bhasin Gupta, Owner, Ritika Bhasin, New Delhi I started out a year ago after establishing myself in the fashion business. So, I had a regular...
Sourabh Maheshwari, Creative Partner, Vishal Jewels, New Delhi Over the years we have realised that unless we change with the times, we will not be able...
Geetika Chauhan, Store Manager Waman Hari Pethe Jewellers Indore It is a prerequisite in the jewellery trade to successfully meet customer satisfaction. But it’s not an...
In the race to outpace each other jewellers can fall into a trap laid, perhaps unwittingly, by pushy customers, and find themselves disparaging one another. A...
My memorable customer was my dear friend Urmila Matondkar who decided to get her Mehendi Ceremony Jewellery from me. It was a starry affair and I...
A family friend brought his guest to our store to check out some jewellery. We knew that the family comprising of father, mother and daughter had...
One day a customer walked in and told us that he had come to buy nose pin. While showing him several types of nose pin, he...
Krunal Soni, Managing Director, Ashok Jewellers, Ahmedabad A young girl in her early twenties came to us to get a ring made. She had seen a...
Jayraj Zaveri, Owner, Bhagwati Jewellers, Ahmedabad Sometimes one has to go out of the way to satisfy the customer. Recently, I got a client who wanted...
Rajesh Soni, Owner, Shree Kareshwari Jewellers, Bharuch A client wanted to gift his grandmother a ring on her birthday. Now this ring had to be an...
Gaurish Aggarwal, Managing Director, Gaurish Gems, Kotkapura Sometimes customers present challenging demands. A lady from Aurangabad was visiting town and stepped into our showroom one fine...
Ravi Agarwal, Director, Zever & Gems Pvt Ltd, Rourkela A client had a bought a pair of gold bangles for his daughter. After a couple of...
Manoj Jain, Owner, Maniratnam Jewellers, New Bombay A few months ago a customer bought a pair of antique stone-studded bangles. He returned to us recently with...
Rajiv Verma, Owner, Lalsons Jewellers, New Delhi A customer walked in some months ago with a broken diamond ring. He claimed that he had bought it...
Ashish Jain, Partner, Nanak Jewellers, Patiala A client came to our showroom looking for colour kundan jewellery set. She had visited many other showrooms but hadn’t...
Dinesh Verma, Owner, Verma Sons Jewellers, Solan One of our regular clients once brought along a friend who bought gold jewellery from us. After a fortnight...
Amit Munot, Managing Director, Munot Ornaments, Mumbai One of our regular clients, who had purchased a pair of earrings from us, returned after 3-4 months with...
Abhay Kumar, owner, Gaurav Kothari Gems & Jewels, Nagpur A client wanted a gold jhumka made in 7 gms. We did as requested. However, the client...
Sohil Shah, Owner, Star Jewellery, Surat One of our regular customer bought a diamond ring from us. A week after the purchase, he called us, sounding...
Jithender Vummidi, Partner, Vummidi Bangaru Jewellers, Chennai Once a young couple was looking at a pair of diamond bangles in the showroom. They were trying on...
Prabhat Agrawal, PK & PK Jewellers Pvt. Ltd., Mathura Recently, a regular customer visited us. He wanted 23 carat jewellery. We told him about the hallmark...
Sachin Kapoor, Owner, Satyam Jewellery House, Amritsar In this age of e-commerce, it is a surprise to meet people who still believe in the old way...
Mayank Agrawal, Owner, Kanhaiya Swarn Kala Kendra, Varanasi For the last many years, one NRI customer visits us every year without fail. Dr Hari Shanker Sharma,...
Shefali Sawhney, Owner, Sawhney Diamond Passion Pvt. Ltd, New Delhi There is nothing more romantic than an old couple in love. Once, a beautiful elderly couple...
Cherry Sahni, MD, Diamond Tree, New Delhi A few years ago, a physically challenged girl was at our store with her family. She lived in the...
Mohit Dunga, Owner, Royal Gems & Jewellery Pvt Ltd, New Delhi He has been a regular with us for as long as I can remember. What...
Hitesh Kumar, co-owner, Rajmandhir Jewellers, Chennai He had been to our showroom a couple of times but then stopped coming. Recently, he was back and he...
Swaran Singh, owner, S P Jewellers, Ludhiana I can never forget this customer who came to me when I was just a simple kaarigar. He advised...
Dilip Sonigara, Owner, Dilip Sonigara Jewellers, Pune A customer came to us for the first time. He wanted to buy temple jewellery and hadn’t found anything...
Sumit, Chetmani Ornaments Pvt Ltd, Varanasi We have five stores in Varansai and we deal mostly in gold and diamond jewellery. However our specialty is Banarasi...
Dinesh Kalwani, Manager, CMR Jewellers, Hyderabad A few years ago a client bought a lot of jewellery. It was worth a few lakhs. Unfortunately, there was...
Nilesh Shah, Owner, Shah Jethalal Jadavji Jewellers, Raipur This time on Dhanteras, I had an interesting experience. An elderly gentleman, in his 60s, walked into our...
K Krishnamoorthy, Owner, New Sri Vasavi & Co. Jewellers, Coimbatore Some customers continue over generations. We have one client whose grandfather first came to our showroom...
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