A first-time customer came looking for a ring. Her budget was Rs 50,000. She looked at all the stuff that was on display but didn’t like any. She was getting restless. Our salespeople were trying to suggest other alternatives but she was hell-bent on buying the ring. As she looked around, she found a pair of bangles. She tried them on, they fitted perfectly and what’s more, she loved the design. But the diamond bangles were worth Rs 7 lakh. She wasn’t carrying so much money. So, she booked them, went home and returned with the balance amount. It was amazing to see her decision change within minutes – from planning to spend less amount and ending up spending such a huge amount!

Qween launches microdrama series ‘Drama Qweens’, breaking barriers that women face
The ambitions, insecurities, relationships and everyday challenges faced by women drive the narrative, not the




