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‘Handle with care and respect’

Retail Jeweller India

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Jithender Vummidi, Partner, Vummidi Bangaru Jewellers, Chennai

Once a young couple was looking at a pair of diamond bangles in the showroom. They were trying on different pairs. It so happened that one of our salesman took away the mirror, which was in front of them, without informing them. They waited for it to be brought back. As they were deciding and placing the order, the same thing happened. Offended, they cancelled the order and walked out of the showroom. Immediately we realised the mistake and rushed after them. We apologised and assured them it would not be repeated. After much persuasion, they returned and bought the pair they had chosen. We were ashamed of what had happened and told our staff not to repeat this ever again. After all, customer is king for us and we have to respect their feelings.

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