K Krishnamoorthy, Owner, New Sri Vasavi & Co. Jewellers, Coimbatore
Some customers continue over generations. We have one client whose grandfather first came to our showroom 35 years ago. He was new to the town and wanted some good gold jewellery. My grandfather helped him in buying. Since then, he was a regular, then his son started buying from us and now the grandson also buys from us. It’s a relationship of mutual trust and respect. We understand his needs, and he in turn knows that he can leave his choices to us. He just needs to tell us what design he has in mind and be rest assured that it will be done exactly the way he wants. In fact, we even introduced the family to casting jewellery which is our specialisation. The family has become a huge fan of this type of jewellery.
