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Chetan Soni, Partner, Shree Kareshwari Jewellers, Bharuch

Retail Jeweller India

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One day a customer walked in and told us that he had come to buy nose pin. While showing him several types of nose pin, he started discussing various sort of jewellery design. Even though, he had come to buy a nose pin, seeing his interest we showed him several kinds of jewellery like temple jewellery, diamond necklaces. We also have detachable jewellery, which can be worn in two-three diverse ways, like bajoo bandh can be worn like a bracelet. He loved the designs and the concept of multiple use, however it was beyond his budget. We discussed his budget and then we assured him that the same item can be made within his budget. He ended up buying temple jewellery set and diamond necklace. We remade the jewellery as per his specification and budget. After shopping, he told us that he was not from Bharuch and he had come to the showroom on the recommendation of a friend just to check out the jewellery, he had no intention whatsoever to purchase. However, he was impressed by the way we treated him and our endeavour to meet his need.

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