Through this sponsorship, Gargi by PNGS engaged with and showed its support for the young artist community in a meaningful manner Pune: The cultural scene in...
The Vadodara-based jewellery brand continues its focus on engaging costumers through testimonials Vadodara: Campaigns are a necessary ammunition in the arsenal of digital-savvy jewellery brands today....
Global jewellery brands make strides toward sustainability, marking World Environment Day with innovative initiatives Mumbai: This World Environment Day, multiple jewellery brands across the country pledged...
Social media influencers such as Khushi Hegde become the face of the digital Glam Days campaign Mumbai: Tanishq recently collaborated with multiple social media influencers to...
The contest’s vibrant energy and social media buzz have translated into increased footfall across ORRA’s stores, contributing to a positive sales boost MUMBAI: ORRA Fine Jewellery...
The brand also requested its closed group of 145 clients attending to wear jewellery with related themes and traditional outfits Ahmedabad: Evolving from simple customer engagement...
The event commemorated the rich art, culture, and traditions of Nagar, a colloquial name for the city. Highlights of the festivities were prominently featured on the...
The brand promoted this initiative in high-traffic areas and managed to reach out to nearly 3 lakh people in all, out of which about 1 lakh...
The two-day launch celebrations included a gala event in a uniquely fashioned makeshift café, a marvellous aerial light and sound show, and breathtaking fireworks Indore: The...
The brand also released an ad campaign with Sinha on the day of Akshaya Tritiya and saw a huge uptick in active transactions on the app...
To celebrate the 25th anniversary campaign across Mumbai, Ahmedabad, the brand has also organised an in-store preview of its limited edition high-jewellery collection, while hosting a...
The campaign creates an aura around the collection, bringing to life the story of each design and transporting the onlooker to the fictional world that inspires...
The occasion is gaining prominence in the marketing calendar of jewellers as the industry starts to benefit from the growing tradition of expressing love and appreciation...
With actor and diva Sameera Reddy and her mother-in-law Manjri Varde in the reel, the brand has ensured that the celebration of this occasion does not...
The celebration, where the mothers of the staff members were invited to the brand’s head office, was aimed at instilling a sense of gratitude and respect ...
Jewellers from across the country claim that sales and footfalls have increased as customers throng to reap the benefits of price appreciation of gold Mumbai: The...
The campaign stars Gujarati film star Malhar Thakar and focuses on different customer preferences that are served by the jewellery brand’s massive offer on making charges...
The brand sought to showcase the strength of women via the bike ride event, held in collaboration with Happy Hyderabad and Hyderabad Cycling Revolution Hyderabad –...
The Ahinsa Run event attracted over 15,000 participants including the brand’s staff members and customers Jabalpur: Kothari Jewellers recently sponsored a local marathon event called the...
The customisable line features gold studs with lab-grown diamonds, starting at Rs 10k and ranging up to Rs 20k. Affordable silver pieces are priced between Rs...
The jewellery brand sponsored the screening of classic Marathi films, thus getting the attention of a large audience base of film enthusiasts from the older generations...
Four reels titled ‘Ten Curious Minds in Ladakh’, uploaded on social media, show the students exploring the fruits of sustainable living as taught by Dr Sonam...
While the brand promoted the jewellery on its social media platforms, most of the publicity was organic due to wide media coverage, the high-profile premiere event...
The jeweller has diversified the scope of natural diamonds into a dearer, rarer and more exclusive category of pink, green, yellow and orange diamonds. These jewellery...
The brand endeavoured to recreate her persona through an aesthetic shoot at the historic Biabani Kothi in Bareilly, and succeeded in attaching extra value to the...
To modernize the in-store experience, the brand has re-imagined the display of its jewellery collections Chandigarh: Malik Jewellers, which had a single-floor 500 sq ft store...
The CFBP Jamnalal Bajaj Awards for Fair Business Practices, instituted as a tribute to the late Jamnalal Bajaj, is conferred after rigorous assessment by the Council...
Incentivised sale, lightweight designs, interesting in-store activities and even digital gold apps lead people to buy gold irrespective of high rates Mumbai: The Marathi New Year...
The brand’s aim is to forge a special bond with its big-ticket customers who make frequent purchases, and it has started the club with 75 members ...
Despite facing obstacles such as fluctuating gold rates and timing conflicts with other industry shows, the second edition of IIJS Tritiya provided a comprehensive platform for...
The brand publicized the shopping festival through digital marketing and in-store promotions and saw increased average transaction value, effectively enhancing revenue throughout the activity period Mumbai:...
The activity started on March 1 and went on till March 31. Sales were up by almost 75% during that time, says Dhruv Chawla, Director of...
A diamond testing kit set up at its store has helped the brand screen certified stocks available with it and increase customer trust by instant checks...
The brand announced a contest on March 28, inviting participants to buy jewellery, create reels and tag #CaratLanexCrew to get a chance to meet the leading...
The main objective of the six-month-long campaign is to remould the perspective about jewellery, as it urges people to defy traditional gender roles, be unconventional, ignite...
The brand had taken an oath in 2023 to hire LGBTQIA+ staffers, to build a more inclusive community and to show that customers and people are...
The 2,700 sq. ft. store, the brand’s 65th outlet, indicates its aim to diversify its product offerings to suit the region-specific tastes of its expanding customer...
Cauliflower, anti-dandruff shampoo, and teddy bear hogged the limelight as Kumari Fine Jewels got into the rescue gifting mode and positioned itself as the go-to place...
This is the fourth year that the brand is working on the ‘Pink Box’, which holds a carefully picked set of four pairs of earrings, priced...
Active since January 2024, the mobile application comprises a range of features such as gold schemes, digital gold, daily gold pricing and gift cards that help...
As per the guidelines of the competition, the theme revolved around ‘eternal masterpieces’, tasking participants with designing a pendant and a pair of earrings. The winning...
This ban indicates that terms like ‘lab-grown’ or ‘cultivated diamonds’ will no longer be legally used in France, potentially impacting consumer perception and industry practices Surat:...
At the store, customers can exchange their old gold for new HUID-hallmarked gold jewellery and take advantage of the associated benefits Madanapalle: Jos Alukkas unveiled its...
The jeweller released two books at the International Book Fair in Kolkata this year. The second book titled ‘Story of Rare Diamonds’ provides insights and...
Sixteen young women customers of the brand, who are early achievers, talk about their respective skillsets and choose their own jewellery and entire look to go...
The brand has taken a deep dive into the Valentine’s Day campaign with the launch of a captivating video featuring actor Rohit Saraf, titled ‘Valentine’s Day...
Retail jewellers across the country celebrated India’s 75th Republic Day in their own ways, from sharing educational materials with schools for the betterment of India’s youth...
The ‘hidden’ lounge created two years ago caters to high-end consumers and houses the brand’s most exquisite jewellery. The jeweller promoted it recently by creating an...
The newly created spaces facilitate customers who require undivided attention from the store’s staff. The 4,000 sq ft store’s boutique section has been designed such that...
With three different floors dedicated to the brand’s various product categories, the store’s bridal lounge makes jewellery selection more convenient for brides-to-be Guwahati: L. Gopal &...
From replicas of the Ram Mandir made of diamond, gold, silver and precious gemstones to conducting citywide rallies and exhibitions, jewellers across India gave their best...
A total of 15 kg of gold, 18,000 emeralds and diamonds were used to make 14 pieces of jewellery for the idol Mumbai: It was a...
With three large dormitories, and four smaller rooms, the complimentary facility for those who buy jewellery also comes with a kitchen-cum-eatery big enough for 35 people...
The brand has partnered with more than 500 single-store retailers in the Hindi-speaking States of Punjab, Haryana, Jharkhand, Uttar Pradesh, Gujarat, Rajasthan and Bihar, in markets...
The brand has created social media posts showcasing bridal jewellery from different regions and has also incorporated influencer marketing to reach out to new-age brides Kolkata:...
The Synergics founder talked of a tech-supported assessment of customer journey and a smooth ledger for any partner which optimize operational cost and manpower use altogether ...
The session by Rupak Sen, CMO, FURA Gems, also addressed by Dev Shetty, Founder and CEO of FURA Gems, unveiled the Celebration Sapphires campaign by FURA,...
The VP of De Beers Forevermark discussed how consumers are moving away from a product category to a brand, as they build lasting relationships with luxury...
The event showcased a world of luxury, flavour, and aesthetics under one roof in association with the interior designing brand Studio Navée Hyderabad: Brand collaborations are...
From the influence of digital platforms to the talks on gemstone innovations and marketing discussions, retailers seem to be more accepting towards the changing trends in...
FURA’s captivating pink sapphires took centre stage at the Mumbai Buyer-Seller Meet heralding the commencement of the ‘Celebration of Sapphire Campaign’ in the Indian jewellery industry....
Found in 2015, Book My Diamond aims to provide the current rate for liquidity of diamonds in order to maximise profit and minimise loss Mumbai: As...
The renowned rose gold jewellery manufacturer unveiled two star-studded collections at IIJS Signature 2024, held at the Bombay Exhibition Centre, Goregaon in Mumbai on January 5 ...
The evening session of the 10th edition of the Retail Jeweller India Forum also featured discussions on the future of jewellery retail as jewellers embraced tech,...
The 10th session of RJIF took place at JW Marriott, Sahar in Mumbai on January 3 and had speakers from the entire jewellery fraternity of India...
The prestigious awards ceremony felicitated industry leaders from across 27 categories that assessed nominees based on multiple criteria such as retail best practices, marketing, shareholder value...
The initiative comprises a luxurious vanity-style van that houses the brand’s classic and curated offerings and provides an immersive doorstep jewellery shopping experience, tailored to the...
According to the brand, exposing the Varanasi audience to fine jewellery through luxury shows made them see its offerings from a different perspective Varanasi: Buyers of...
Zaveri Bros Diamonds and Gold Pvt Ltd launched a coloured gemstone jewellery collection in the lightweight and affordable segment, while Talla Jewellers’ give-aways increased popularity among...
Both maximalist aesthetics and minimalist flares will appeal to respective consumer segments in the coming year MUMBAI: The year 2023 has been a good equalizer of...
The brand’s tennis team, Delhi Binny’s Brigade, reached the semi-finals of the championship, with style icon Malaika Arora cheering it on. It created a powerful synergy,...
To be held at JW Mariott, Sahar in Mumbai on January 3, the awards property will be supported by Deloitte as knowledge partner Mumbai: As the...
Thematically organised around next-gen retail and technology to revolutionize the jewellery business, the knowledge forum will be held at JW Marriott, Sahar in Mumbai on January...
The 16th edition of IIJS Signature will be held in a dual-venue format, from January 4-7 at Jio World Convention Centre, Mumbai, and from January 5-8...
An Instagram reel, which shows the influencer speak about her aspirations of owning the region’s traditional jewellery during the festive season, reached the right audience that...
The initiative engaged long-time patrons, generated brand curiosity amongst new customers and organically amplified brand reach through the customers’ informal networks and social media channels Sangamner:...
Organizations treated their employees to a day of indulgence by organizing luncheons, felicitations, and exchanging notes of appreciation Mumbai: Employees are the backbone of any organization....
The brand has participated in various B2C exhibitions across key markets in India, which have shown rising demand of tanzanite jewellery from end-consumers Jaipur: Tanzanite is...
It encompasses antique, temple, diamond and Rajputi jewellery, thus providing its target audience with ample choices in a single collection for this wedding season Jaipur: The...
The campaign, which promotes the brand’s ideals, highlights a few of the many appreciation posts from loyal patrons on their social media handle under the hashtag...
The event at the brand’s Dindigul showroom comprised activities honouring the contribution of male employees to the organization. It deepened the connect amongst colleagues, promoted an...
The campaign helps women select ideal bridal jewellery by matching it with their preferred colour themes while suggesting bridal attire to complement it Pune: Weddings in...
The open-source archive that invites personal narratives from across the subcontinent, is an attempt to document local histories, stories of families and craft associated with heirloom...
As the exclusive jewellery partner at the event, Manohar Lal Jewellers tactically leveraged the synergy between art and lifestyle to amplify its presence, cultivate personal customer...
There was a month-long social media activity wherein the brand used the actor’s photographs to raise awareness and engage with the audience, while establishing her presence...
Started by Nihar Tulsyan, the owner of Tulsyan Jewellery, Ranchi, the initiative has him talking to invited women from different backgrounds on topics such as maintaining...
With fastest mine-to-market production and a pioneering provenance system, the association with the awards ceremony will enable FURA Gems to spread the story of rare coloured...
The inaugural edition of the Retail Jeweller East Forum had a crop of young talent from the jewellery industry discussing their challenges, innovative measures they have...
Speaking at the inaugural Retail Jeweller East Forum, Vivek Das and Sanjib Chatterjee, Founders of Synergics Solutions Private Limited, emphasized the pivotal role of adaptive change,...
Encouraging retailers to upsell to their customers instead of providing cheaper alternatives, the MD of De Beers India talked about the Metaverse and digital avatars craze...
From a parking area within a showroom, to curated evenings and fashion shows, to behind-the-scenes snippets of photoshoots, retailers talked about innovative methods they employed to...
For long, it has been believed that offline retail will become obsolete with the progress of technology and online sales. However, a combination of online and...
In the realm of jewellery retail, the majority of the players are positioned offline; they are in a position to leverage the existing customer base to...
To sensitize the industry about the differentiation between grown and natural diamonds and the evolving trade opportunities, the NDC has created a 64-page, third-party assessed report...
Retail jewellery brands in local markets can benefit from a learning curve of process digitisation, says the Guwahati-based retailer, even as he reiterates the necessity of...
Growth in demand for diamond jewellery marked the season, implying an increased share of youth experimenting with diamonds. Overall, temple jewellery in gold and diamond jewellery...
The Chennai-based boutique jewellery brand has a topaz range across all its verticals and is witnessing solid demand for the gemstone because of its versatility in...
The necklace has 92 carats of certified Colombian emeralds along with rose-cut and full-cut diamonds that combine to give it the shape of a lotus flower...
Vishal Bamalwa and Rahul Bamalwa, the dynamic third-generation partners behind the brand, are proving that true mastery lies in experimentation and the ability to transcend industry...
Kundan, polki and antique jewellery that makes a statement, looks attractive, and also becomes an asset is being favoured by the younger generation of consumers this...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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