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Dhirsons Jewellers launches app to offer autonomy to customers on jewellery purchase and investment



Active since January 2024, the mobile application comprises a range of features such as gold schemes, digital gold, daily gold pricing and gift cards that help simplify jewellery purchase and buying decisions for the users

New Delhi: Mobile applications have been among the many conveniences for consumers who can have every requirement literally at their fingertips. When it comes to jewellery mobile applications, these have moved way beyond the scope of a simple jewellery purchase. Not only do they intend to make the shopping experience unique, but also aim to create and build a steady base of customers who can trust the brand and its products and services in the long run.

To achieve this objective, Dhirsons Jewellers of Lajpat Nagar, New Delhi, recently launched its mobile application, equipped with different features that helps customers get the most value out of their purchases.

Active since January 2024, the brand’s application enables its users to enroll and invest in their gold schemes, offering the flexibility to choose a monthly payment starting from Rs 5,000 and upward. Riva Dhir, Director, Dhirsons Jewellers said, “We launched our jewellery mobile app last month and it has been received well since it is all about convenience and the ease of making important buying decisions. It caters to our clients from every region as the base is huge and we have clients from all over India and also abroad.”

Under their gold scheme, customers can pay 11 equal monthly instalments and the brand will cover the 12th instalment. The application also sends timely reminders for these payments. Given that gold rates are steadily increasing, the daily gold rate feature aims to ensure that customers can plan their gold jewellery purchases well in advance. Buyers can also secure the current gold prices for future purchases, which protects them against potential price fluctuations.

The brand’s latest collections can be accessed via the e-store/catalogue section on the application, and customers can stay updated on the daily prices of 18kt, 22kt, and 24kt gold to make informed decisions. “The brand’s gold, polki, kundan, meenakari, and diamond jewellery can be browsed on the app. Over the years, we have expanded our collection to include precious ornaments crafted in antique gold that they can see on it too,” explained Dhir.

Yet another important feature of the app is the buying and selling of digital gold. Understanding people’s need to invest in a safe alternative alongside physical gold, the brand’s app allows customers to buy digital gold online and then exchange it for physical gold or gold jewellery at any of its stores, as per their convenience.

The application offers a convenient solution for customers seeking to simplify jewellery gifting. Alongside its main features, users can select a gift card starting from a minimum amount of Rs 5,000, or opt for any other desired amount, facilitating a seamless experience for all.

With regard to further developing the app, Dhir explained that the brand is planning to make the application seamlessly available to international clients and integrate a new feature to enable customers to pre-book gold and gold jewellery through it.

Written by Aparna Bhowmick

Retail Jeweller India Exclusive

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