Harsahaimal Shiamlal Jewellers’ continued association with The Luxo Show helps tap into new client base 

The fine jewellery pieces curated by Harsahaimal Shiamlal Jewellers for The Luxo Show in Kanpur have garnered significant interest from attendees  

Lucknow: The rich cultural heritage of North India was vividly showcased through the works of various fashion designers and jewellery brands during the latest edition of The Luxo Show held in Lucknow and Kanpur. Among the participants was Harsahaimal Shiamlal Jewellers, who presented their jewellery collections, designed to suit the ethnic theme of the designers and also impress the target audience. 

The attendees had a high awareness level about luxury retail in jewellery as well as other high-end automotive categories. Ankur Anand, Director, Harsahaimal Shiamlal Jewellers, said, “The people are excited and look forward to big brands from different industries showcasing their products. We became a part of this show as we liked the presentation, and since we are also a niche brand here, it was the perfect event and occasion to collaborate with them.” 

The Luxo Show has been known to maintain its exclusivity and selects the elite as part of its audience. The brand said that about 800 people attended the show over the two days of the event. “In Kanpur, we also displayed the creations that we had designed for the Ayodhya Ram Mandir. While our other high-end jewellery pieces were well-appreciated, this curation stood out,” said Anand. 

The fine jewellery pieces curated by Harsahaimal Shiamlal Jewellers for The Luxo Show are now showcased at their brand showroom. Following their presentation at the show in Kanpur, these pieces have garnered significant interest from clients who attended the event.  

From the brand’s perspective, the clients who attended the show were perfectly aligned with its target demographic. This event also marked the third consecutive partnership between the jeweller and The Luxo Show. Anand noted that they chose to be a part of the show due to its performance over the years in terms of quality and quantity. 

Considering its association with the show over the last few years, the brand aims to build a new base of customers in other cities such as Varanasi, where the next showcase will be held. The jeweller added that the brand had the choice to collaborate with designers or display their collections as a solo presentation in Kanpur and Lucknow. “In Lucknow, we partnered with some designers and in Kanpur, we did the presentation in collaboration with a Lucknow-based designer,” he continued. 

The jewellery brand plans to continue strengthening its partnership with The Luxo Show as part of its strategic expansion into high-end Tier III towns and cities. By continuing this association, the brand seeks to broaden its market presence and tap into new customer demographics beyond metropolitan areas. “These locations not only boast a higher income group but also engage an audience that is more aware about luxury brands,” he added.  

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive