The response to the activity, that supported thalassaemia patients, underscored growing engagement between businesses and communities through purpose-led initiatives Ahmedabad: Satva Gold recently organized a blood...
For the jeweller, the partnership allowed access to the changing consumer landscape, where legacy buyers co-exist with a growing younger audience Rajkot: Radhika Jewellers recently associated...
Here’s a look at the jewellery brands celebrities chose this week, highlighting Indian craftsmanship across red carpets, runways and special events Taylor Swift in Amrapali Jewels...
The multi-week spin-the-wheel and lucky draw campaign drove repeat store visits and generated conversations about the brand Mumbai: Jewellery retailer Alka Jewellers has successfully executed a...
The film links personal struggle with aspiration, and seeks to create a deeper connection with jewellery buyers beyond design and craftsmanship Chennai: Jewellery retailer Jos Alukkas...
By partnering with the acclaimed actor and his daughter, the brand is celebrating the second piercing as a pivotal milestone of a daughter’s independence this Fathers’...
On the film’s poster, Sawant is seen portraying a bride, adorned in traditional Maharashtrian jewellery from Kalyan Jewellers Pune: Leading jewellery retailer Kalyan Jewellers has announced...
Rolled out across Pune, New Delhi, Hyderabad and Bhubaneswar, the campaign presents a unified bridal jewellery proposition that can travel across markets Mumbai: Leading jewellery retailer...
Direct duty-free access to the Omani market is set to eliminate the need for costly routing through the UAE, also enabling faster deliveries of Indian jewellery...
The campaign highlights design inspired by nature and supports the brand’s focus on expanding its natural diamond jewellery portfolio through wider audience reach and product visibility...
Now streaming on Amazon Prime, the web series traces the formation of the company and its growth within the consumer sector, and highlights decisions, ideas and...
The decision to introduce a men’s silver jewellery section was based on consistent enquiries for accessories suited for occasions and personal use Kanpur: Aaina– the tribal,...
From glamorous magazine covers to high-profile public appearances, celebrities continued to elevate the visibility of jewellery brands Tabu in Zoya Jewels Veteran actor Tabu was styled...
With children wearing Gokulam jewellery during both the fitting and styling days and the main event day, the brand could assess the comfort, wearability and appeal...
With an association spanning more than two decades, the initiative continues to bring communities together while keeping the brand connected to audiences beyond retail Raipur: Anopchand...
The Salem-based retailer recently introduced the new concepts – ‘Vairathodu Jewel Makers’ and ‘Head to Toe’, responding to customer expectations around exclusivity and personalization Salem: VS...
According to Ankit Agarwal, Director, Sagarmal Jewellers, the programme aimed to reduce work pressure and promote team cohesiveness Patna: Sagarmal Jewellers recently hosted an employee engagement...
The event introduced the brand’s laboratory-grown diamond jewellery in an experiential format, featuring a mandala performance, discovery zone and product showcase Mumbai: Lab-grown diamond jewellery brand...
The new kiosks strengthen the brand’s presence in two high-potential regional jewellery markets, supporting its FY27 expansion strategy focused on deeper market penetration Pune: Gargi by...
The day-long Maha Prasad distribution saw a steady flow of visitors, with the jeweller’s team managing on-ground operations to maintain consistent service Lucknow: BK Saraf Jewellers...
Tim Schlick, CEO of Platinum Guild International (PGI), reviewed the conditions of the platinum jewellery market through 2025 and set out the outlook for 2026, as...
The dedicated coloured gemstone bourse is expected to strengthen Jaipur’s position as a global sourcing, manufacturing and trading hub Jaipur: The Jaipur Gem and Jewellery Bourse...
By organizing such activities, the brand aims to encourage continued participation in environmental efforts while reinforcing its connection with its audience beyond retail Mumbai: World Environment...
The high-profile launch event of Jacarti Jewellery in Mumbai saw the presence of several prominent film and fashion industry personalities Mumbai: Actor and entrepreneur Preity Zinta...
From film promotions and editorial shoots to fashion moments, jewellery brands such as Khurana Jewellery House, A Jewels by Anmol, Jagdish Jewellers Chandigarh and others leveraged...
The partnership helped reshape brand perception about the traditional jewellery house, and led to customer acquisition through engagement Lucknow: AJB Fine Jewels engaged with a new...
The producer and entrepreneur aligns with the brand as it expands its presence in the lab-grown diamond jewellery market Mumbai: Noted producer and entrepreneur Ekta Kapoor,...
Providing practical support for postmen reflected the company’s continued engagement in community-focused welfare programmes Madgaon: Ulhas Jewellers recently associated with Rotary Club of Margao to distribute...
The SuperStar Bracelet 2.0 is a contemporary, exquisitely crafted piece of jewellery designed to honour the inspiring presence of fathers everywhere Hyderabad: In a touching celebration...
Drawing on more than 100 years of jewellery expertise of its parent brand, Veraki Jewels has built its identity around lightweight gold jewellery set with lab-grown...
The exclusive by-invitation-only session was held at the Jayanagar showroom of PMJ Jewels in Bengaluru. It offered attendees a rare, hands-on experience with exceptional natural diamonds...
The store brings together café culture and fine jewellery within a single immersive space, and introduces an unhurried way of discovering jewellery, moving away from the...
Khanna was present at the inauguration of the brand’s new 6,000 sq. ft flagship store in Puducherry, which has an entire floor dedicated to silver jewellery...
According to Suvankar Sen, MD and CEO, Senco Gold Limited, a notable shift towards jewellery with lower gold content has made the company focus on this...
Designed to offer a sophisticated and immersive environment, the Signature Lounge also showcases the exclusive ‘Single Edition’ collection, comprising one-of-a-kind jewellery masterpieces Coimbatore: Leading South India...
The category’s resilience is being driven significantly by younger consumers, with Gen Z and millennials now accounting for 86% of India’s total natural diamond market value...
The brand addresses the need for more attainable price points without compromising on design or material value. It will be retailed through shop-in-shop formats and e-commerce...
The jeweller’s aim is to reduce living expenses for outstation students moving to Chennai for college education, an area that continues to remain a major financial...
Be it international festivals, award platforms or fashion edits, jewellery brands leveraged the opportunity to showcase their distinctive designs in varied contexts Mumbai: From structured diamond...
The jeweller says growth over its 50-year run is due to relationship capital, design evolution and measured scaling to build multi-generational loyalty Amritsar: At a time...
Leading brands are rapidly scaling up store sizes, replacing traditional 1,500–2,500 sq. ft outlets with expansive ‘experience centres’, says report by CBRE South Asia Mumbai: India’s...
By releasing episodes of the series in parts, the brand builds continuity and repeat viewership, and also creates space for product integration, where rings are positioned...
The initiative contributed to customer retention, new customer acquisition, and improved brand visibility, while reinforcing a retail approach focused on customers actually experiencing the products Madurai:...
As jewellery consumption becomes increasingly occasion and style driven, fashion platforms are emerging as an important space for retailers to shape preference and remain culturally visible...
For the brand, it is the 38th store situated within a key aviation hub in one of India’s prominent cities Indore: Tribe Amrapali has just launched...
The brand will leverage the actor’s strong understanding of fashion, culture and aspirational young audiences as it enters its next phase of growth Bengaluru: GIVA has...
Despite the expected decline in volume, the sector is poised to achieve a robust revenue growth of 20-25% year-on-year, driven by higher realizations, says CRISIL report...
At the 79th Cannes Film Festival, Indian jewellery brands leveraged celebrity appearances to present diverse design aesthetics Mumbai: On the red carpet at the prestigious 79th...
The proposal also includes ETF integration and regulatory monitoring, while addressing pressure on the rupee to support the jewellery sector Mumbai: Industry body All India Jewellers...
Use of real gold in the lead characters’ jewellery supports accuracy in visual representation and ensures continuity Mumbai: Tribe by Amrapali is the official jewellery partner...
The first event took place at the brand’s Alkapuri store in Vadodara, while the remaining ones were organized at Ahmedabad, Surat and Anand Vadodara: R Narayan...
The campaign centres on a hearing-impaired protagonist who communicates via Indian Sign Language (ISL), underscoring themes of identity, authenticity and inclusive representation New Delhi: Titan Company’s...
The global diamond brand has deepened its India play through digital-first collections, targeting online-first consumers and lightweight jewellery demand Mumbai: Global diamond brand Zen Diamond has...
Recognized for her strong resonance among digital-native audiences, Thakur anchors the brand’s push to make natural diamonds relevant for a younger demographic Mumbai: CaratLane recently signed...
The campaign targets the underpenetrated men’s gifting segment, and reflects the brand’s category expansion strategy Bengaluru: Silver jewellery brand GIVA has launched its new campaign, ‘Men...
The campaign marks a new phase for the brand, connecting platinum jewellery with individuality Chennai: Jos Alukkas has launched a platinum jewellery campaign featuring its brand...
Bhansali’s understanding of sector dynamics and institutional processes is likely to aid in advancing IAGES’ objectives Mumbai: Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council...
Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council reaffirms (GJEPC) has pledged to work closely with the Government of India, KP participants, the World Diamond...
The campaign films have been released across the brand’s digital platforms, extending reach to audiences across markets, connecting the collection with narratives woven around change Mumbai:...
The new office reflects GJC’s continued institutional growth and its commitment to strengthening industry representation and stakeholder engagement at a national level Mumbai: The All India...
The ‘For You, Forever’ campaign supports the brand’s focus on individual intent rather than external expectations, encouraging self-purchase Bengaluru: GIVA has announced Anushka Sharma as the...
The initiative combines old gold exchange, lower-karat jewellery promotion, community engagement and policy advocacy to bring about more sustainable gold ownership patterns Pune: PNG Jewellers has...
From international film festivals to global cultural events, jewellery brands continued to gain visibility this week as celebrities and public figures showcased a mix of couture...
The initiative aims to activate India’s dormant household gold, reduce import dependence, and reimagine gold as a renewable domestic resource Thrissur: Kalyan Jewellers has announced the launch...
The mobile initiative brings certified gold coins directly to consumers, encouraging purchase by first-time buyers and small-ticket investors Visakhapatnam: Vaibhav Jewellers has introduced a new retail...
The engagement included curated interactions and content moments, bringing together two platforms that celebrate India’s diversity in complementary ways New Delhi: Leading jewellery brand Tanishq, from...
The move supports customer engagement leveraging the actor’s influence, and allows the brand to build relationships beyond transactions Kayamkulam (Kerala): AGD Gold & Diamonds has appointed...
The brand extends its promise of gold that carries meaning to a new generation, speaking to the woman who is both rooted and aspirational, through the...
The campaign encourages gifting that acknowledges the nuances of the mother-daughter relationship, with jewellery purchase for both mothers and daughters Mumbai: Lab-grown diamond jewellery brand Ethera,...
The campaign connects gold and diamond jewellery with the idea of a mother’s lasting presence, presenting gifting as a reflection of love, guidance and emotional grounding...
A dedicated segment titled ‘Real Diamonds of the Week’ has been introduced on JioHotstar to highlight notable player performances during the tournament, linking the idea of...
Through this outdoor campaign, TBZ successfully took its product offerings to the public, while strengthening its presence in the Kochi market Kochi: Tribhovandas Bhimji Zaveri (TBZ...
The theme inspired design diversity as celebrities in unique jewellery creations left their mark on the red carpet this year New York: From heritage-inspired royal jewels...
The many facets of motherhood are brought alive through six individuals, including two influencers and four consumers, each offering personal reflections of evolving maternal relationships Kolkata:...
The brand is also seeking to strengthen awareness around lab-grown diamonds, pitching the category within the occasion-based retail segment Mumbai: Solitario has introduced its Mother’s Day...
The narrative is built around the realization that a mother’s influence is often one’s first lesson in life, and becomes the blueprint for who a person...
Through a structured industry visit to the Bharat Diamond Bourse and leading diamantaires, the International Institute of Gemology (IIG) took up experiential learning, equipping students with...
The industry body is working to create a more structured gold ecosystem across India, supported by defined standards and wide participation Mumbai: The Indian Association for...
In the ad film, while most mothers unwrap presents from lookalike brands like ‘Abibas’, ‘Niku’, ‘Gukki’ and ‘Channel’, one mother receives a GIVA gift and the...
With its first store at HSR Layout in the city, the fine lab-grown diamond jewellery brand introduces an open, counter-free retail format designed to enable independent...
The campaign created a clear point of differentiation in a competitive and fragmented market by directing consumer attention towards accredited retailersduring the high-intent festive buying period...
The event was structured around a heritage and heirlooms theme, with four segmented ‘darbars’ showcasing polki jewellery, diamond jewellery, polki jadau jewellery and gold and antique...
With no minimum purchase threshold required for entry, the initiative drew 350-400 participants and converted store visits into transactions Lucknow: Aisshpra Gems & Jewels recently introduced...
With a powerful Indian Premier League (IPL) spotlight and a relatable message at its heart, the campaign blends sentiment with modern jewellery buying behaviour Mumbai: CaratLane...
Abakkus Four2Eight Opportunities Fund (Abakkus PE), ICICI Ventures India Advantage Fund Series 5 (IAF5), Amal Parikh and several marquee investors have backed the company to accelerate...
Across red carpets, fashion moments and high-profile global platforms, some top jewellery moments belonged to Indian brands this week Mumbai: Indian jewellery brands enjoyed powerful moments...
A key pillar of the proposal is the transition to a digital gold ecosystem, wherein physical gold—across jewellery, bullion, and coins—is converted into dematerialized balances held...
A key development at the event was the signing of a Memorandum of Understanding between IIGJ and IIT Madras (InCent-LGD) to launch a specialized certification programme...
The store at DLF Midtown Plaza marks the Delhi entry of the contemporary lifestyle brand, which offers lab-grown diamonds, perfumes and leather goods New Delhi: Sennes...
The collaboration ties in with the brand’s practice to go beyond story-telling to actually help people to shape their own life narratives Chennai: Jewellery retailer Jos...
The new store reflects the brand’s focus on extending reach into emerging markets and increasing access to organized jewellery retail in smaller cities Daltonganj: Sri Alankar...
Duty-free access under the agreement opens niche export gains, boosts India’s jewellery export diversification New Delhi: India’s gems and jewellery industry is set to make incremental...
This week’s appearances reflect how jewellery brands are refining their design approach and strengthening their presence across international events and luxury-driven engagements Mumbai: From film premieres...
The integrated boutique brings together couture and fine jewellery retail under one roof, targeting high-value bridal buyers through a unified, appointment-only model New Delhi: Amayra by...
The campaign, featuring Shubman Gill, Rahul Tewatia and Washington Sundar of IPL’s Gujarat Titans, questions ‘self-certification’, and roots for credibility at the point of purchase Mumbai:...
The Marathi podcast series features conversations with actors and has been part of the brand’s digital content presence over the last few months Pune: PNG Jewellers...
Top-performing employees were recognized for their contribution to the company’s growth, with rewards ranging from consumer appliances such as televisions, washing machines and refrigerators to plots...
As part of the rollout, GJC has developed and disseminated detailed SOPs in Marathi, Hindi, and English to improve accessibility and adoption across regions Mumbai: The...
According to the 2025 De Beers India Diamond Acquisition Study, India’s natural diamond jewellery market is currently valued at Rs 49,700 crore and is projected to...
The lifestyle brand backed by Senco Gold & Diamonds made its debut in Noida with the store Noida: Sennes, Senco Gold & Diamonds’ lab-grown diamond-focused lifestyle...
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