The collaboration aligns with the company’s ongoing efforts to strengthen its connect with customers in Kerala
Kochi: Jewellery retailer Arabian Gold & Diamonds has announced the appointment of well-known South Indian actor Mamta Mohandas as its brand ambassador. The association marks a new phase for the jewellery retailer as it looks to expand its operations in Kerala’s retail market.
Besides being an actor, Mamta Mohandas is also a producer and playback singer who works in Malayalam, Tamil and Telugu films. With this appointment, she will channel her cultural background to represent the brand across its communication and outreach initiatives.As brand ambassador, she will be part of campaigns and initiatives across platforms, representing the brand’s product offerings and market presence.
Malayalam actor Asif Ali also endorses the brand, besides digital creator and entertainer Pearle Maaney, who serves as a digital brand ambassador.
The brand’s product range includes bridal jewellery, daily wear ornaments and gemstone-based collections such as Tahor Gem and Polki. The company’s operations cover sourcing, design and retail, supported by its network of stores.
The company has stated that the collaboration aligns with its ongoing efforts to strengthen its connection with customers in Kerala. The appointment of Mamta Mohandas will allow it to engage more closely with customers through its retail network. The move also follows the trend of using public figures in brand communication within the jewellery sector.
Arabian Gold & Diamonds has been present in the jewellery segment for over three decades. The addition of a brand ambassador is part of its current strategy to support engagement and visibility across its markets.
Founded in 1994 by Chairman M. Shahudeen, Arabian Gold & Diamonds is an established luxury jeweller having showrooms at Edappaly, Kochiand Pathanamthittain Kerala and It also has a showroom at Meena Bazar in Dubai. The brand’s heritage is deeply tied to the Gulf.
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