The brand felicitated 25 leading physicians of the area, visiting each of them at their own clinic, in a heartfelt Doctor’s Day tribute
Margao: To celebrate National Doctor’s Day 2026 on July 1, Ulhas Jewellers, Margao ran a special campaign titled ‘Jewels of Healthcare’, comprising a series of clinic visits to honour leading doctors of the area, calling them “the true gems of our society”.
The campaign saw the Ulhas Jewellers team physically visit 25 eminent doctors across Margao and South Goa. Each doctor was felicitated at their own clinic.
Vikram Verlekar, MD, Ulhas Jewellers, said,“Doctors heal lives, and their impact lasts forever — just like fine jewellery. Through ‘Jewels of Healthcare’, we wanted to move beyond business and express genuine gratitude. The surprise, the smiles, and the words from the doctors and their families were priceless. This is our tribute to the hands that heal.”
The campaign honoured a distinguished group of medical professionals representing diverse specialties across South Goa.
Several doctors remarked that it was the first time a business outside the healthcare sector had visited their clinics solely to express appreciation for their unwavering service and dedication to the community, making the gesture both unexpected and deeply meaningful.
The campaign was conceptualized with the insight that trust and relationships are the foundation of both healthcare and jewellery. Ulhas Jewellers, a legacy brand in Margao, aims to continue such community-first initiatives.
The initiative highlights how hyperlocal, relationship-led outreach can deliver stronger brand recall when compared to conventional advertising. By stepping into the doctors’ own work environments, Ulhas Jewellers positioned itself as a community participant rather than a transactional retailer, reinforcing trust—an essential driver in jewellery purchase decisions.
Such targeted engagement also allows jewellers to tap into influential customer segments with high credibility and strong community networks. By building goodwill with respected professionals, Ulhas Jewellers aims to create advocacy channels that can translate into long-term customer loyalty, referrals and enhanced brand equity within its core market.
Ulhas Jewellers operates a single, recently revamped flagship store in Margaon, Goa.
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