Recognized for her strong resonance among digital-native audiences, Thakur anchors the brand’s push to make natural diamonds relevant for a younger demographic Mumbai: CaratLane recently signed...
The campaign targets the underpenetrated men’s gifting segment, and reflects the brand’s category expansion strategy Bengaluru: Silver jewellery brand GIVA has launched its new campaign, ‘Men...
The campaign marks a new phase for the brand, connecting platinum jewellery with individuality Chennai: Jos Alukkas has launched a platinum jewellery campaign featuring its brand...
Bhansali’s understanding of sector dynamics and institutional processes is likely to aid in advancing IAGES’ objectives Mumbai: Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council...
Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council reaffirms (GJEPC) has pledged to work closely with the Government of India, KP participants, the World Diamond...
The campaign films have been released across the brand’s digital platforms, extending reach to audiences across markets, connecting the collection with narratives woven around change Mumbai:...
The new office reflects GJC’s continued institutional growth and its commitment to strengthening industry representation and stakeholder engagement at a national level Mumbai: The All India...
The ‘For You, Forever’ campaign supports the brand’s focus on individual intent rather than external expectations, encouraging self-purchase Bengaluru: GIVA has announced Anushka Sharma as the...
The initiative combines old gold exchange, lower-karat jewellery promotion, community engagement and policy advocacy to bring about more sustainable gold ownership patterns Pune: PNG Jewellers has...
From international film festivals to global cultural events, jewellery brands continued to gain visibility this week as celebrities and public figures showcased a mix of couture...
The initiative aims to activate India’s dormant household gold, reduce import dependence, and reimagine gold as a renewable domestic resource Thrissur: Kalyan Jewellers has announced the launch...
The mobile initiative brings certified gold coins directly to consumers, encouraging purchase by first-time buyers and small-ticket investors Visakhapatnam: Vaibhav Jewellers has introduced a new retail...
The engagement included curated interactions and content moments, bringing together two platforms that celebrate India’s diversity in complementary ways New Delhi: Leading jewellery brand Tanishq, from...
The move supports customer engagement leveraging the actor’s influence, and allows the brand to build relationships beyond transactions Kayamkulam (Kerala): AGD Gold & Diamonds has appointed...
The brand extends its promise of gold that carries meaning to a new generation, speaking to the woman who is both rooted and aspirational, through the...
The campaign encourages gifting that acknowledges the nuances of the mother-daughter relationship, with jewellery purchase for both mothers and daughters Mumbai: Lab-grown diamond jewellery brand Ethera,...
The campaign connects gold and diamond jewellery with the idea of a mother’s lasting presence, presenting gifting as a reflection of love, guidance and emotional grounding...
A dedicated segment titled ‘Real Diamonds of the Week’ has been introduced on JioHotstar to highlight notable player performances during the tournament, linking the idea of...
Through this outdoor campaign, TBZ successfully took its product offerings to the public, while strengthening its presence in the Kochi market Kochi: Tribhovandas Bhimji Zaveri (TBZ...
The theme inspired design diversity as celebrities in unique jewellery creations left their mark on the red carpet this year New York: From heritage-inspired royal jewels...
The many facets of motherhood are brought alive through six individuals, including two influencers and four consumers, each offering personal reflections of evolving maternal relationships Kolkata:...
The brand is also seeking to strengthen awareness around lab-grown diamonds, pitching the category within the occasion-based retail segment Mumbai: Solitario has introduced its Mother’s Day...
The narrative is built around the realization that a mother’s influence is often one’s first lesson in life, and becomes the blueprint for who a person...
Through a structured industry visit to the Bharat Diamond Bourse and leading diamantaires, the International Institute of Gemology (IIG) took up experiential learning, equipping students with...
The industry body is working to create a more structured gold ecosystem across India, supported by defined standards and wide participation Mumbai: The Indian Association for...
In the ad film, while most mothers unwrap presents from lookalike brands like ‘Abibas’, ‘Niku’, ‘Gukki’ and ‘Channel’, one mother receives a GIVA gift and the...
With its first store at HSR Layout in the city, the fine lab-grown diamond jewellery brand introduces an open, counter-free retail format designed to enable independent...
The campaign created a clear point of differentiation in a competitive and fragmented market by directing consumer attention towards accredited retailersduring the high-intent festive buying period...
The event was structured around a heritage and heirlooms theme, with four segmented ‘darbars’ showcasing polki jewellery, diamond jewellery, polki jadau jewellery and gold and antique...
With no minimum purchase threshold required for entry, the initiative drew 350-400 participants and converted store visits into transactions Lucknow: Aisshpra Gems & Jewels recently introduced...
With a powerful Indian Premier League (IPL) spotlight and a relatable message at its heart, the campaign blends sentiment with modern jewellery buying behaviour Mumbai: CaratLane...
Abakkus Four2Eight Opportunities Fund (Abakkus PE), ICICI Ventures India Advantage Fund Series 5 (IAF5), Amal Parikh and several marquee investors have backed the company to accelerate...
Across red carpets, fashion moments and high-profile global platforms, some top jewellery moments belonged to Indian brands this week Mumbai: Indian jewellery brands enjoyed powerful moments...
A key pillar of the proposal is the transition to a digital gold ecosystem, wherein physical gold—across jewellery, bullion, and coins—is converted into dematerialized balances held...
A key development at the event was the signing of a Memorandum of Understanding between IIGJ and IIT Madras (InCent-LGD) to launch a specialized certification programme...
The store at DLF Midtown Plaza marks the Delhi entry of the contemporary lifestyle brand, which offers lab-grown diamonds, perfumes and leather goods New Delhi: Sennes...
The collaboration ties in with the brand’s practice to go beyond story-telling to actually help people to shape their own life narratives Chennai: Jewellery retailer Jos...
The new store reflects the brand’s focus on extending reach into emerging markets and increasing access to organized jewellery retail in smaller cities Daltonganj: Sri Alankar...
Duty-free access under the agreement opens niche export gains, boosts India’s jewellery export diversification New Delhi: India’s gems and jewellery industry is set to make incremental...
This week’s appearances reflect how jewellery brands are refining their design approach and strengthening their presence across international events and luxury-driven engagements Mumbai: From film premieres...
The integrated boutique brings together couture and fine jewellery retail under one roof, targeting high-value bridal buyers through a unified, appointment-only model New Delhi: Amayra by...
The campaign, featuring Shubman Gill, Rahul Tewatia and Washington Sundar of IPL’s Gujarat Titans, questions ‘self-certification’, and roots for credibility at the point of purchase Mumbai:...
The Marathi podcast series features conversations with actors and has been part of the brand’s digital content presence over the last few months Pune: PNG Jewellers...
Top-performing employees were recognized for their contribution to the company’s growth, with rewards ranging from consumer appliances such as televisions, washing machines and refrigerators to plots...
As part of the rollout, GJC has developed and disseminated detailed SOPs in Marathi, Hindi, and English to improve accessibility and adoption across regions Mumbai: The...
According to the 2025 De Beers India Diamond Acquisition Study, India’s natural diamond jewellery market is currently valued at Rs 49,700 crore and is projected to...
The lifestyle brand backed by Senco Gold & Diamonds made its debut in Noida with the store Noida: Sennes, Senco Gold & Diamonds’ lab-grown diamond-focused lifestyle...
Positioned as one of the most distinctive jewellery retail concepts in the country, the new store stands as a milestone in the brand’s premiumization journey Hyderabad:...
Aiming for deeper market penetration and wider consumer access across regions, the brand continues its focus on high-potential markets all over the country Mumbai: KISNA Diamond...
The jewellery ecosystem in Dharmanagar is fragmented and largely unorganized, but the market sees substantial wedding jewellery buying by locals Dharmanagar: A new retail brand, Hare...
The store is the brand’s second one at Kolkata airport, encouraged by the response to its first one. It takes the brand’s total store count to...
The brand aims to create a holistic ecosystem and cater to the distinct needs of customers in the region Ambernath: Kalyan Jewellers has launched an all-new...
The brand’s idea is to build a platform that recognizes ordinary women who make an impact while subtly linking it to the Amalia collection of lightweight...
Celebrity appearances this week signal how jewellery brands are diversifying design language and positioning themselves to engage both occasion-driven buyers and a growing everyday, style-conscious consumer...
The showroom features a range of lightweight natural diamond jewellery, designed for the modern woman Madurai: Glow by Kirtilals, the contemporary diamond jewellery brand from Kirtilals,...
The 800 sq. ft store is the brand’s sixth store in India, and embodies the brand’s signature design language Hyderabad: Global fine jewellery brand Zen Diamond...
He highlighted how the brand has re-emphasized product, price points, expansion and communication in the last 100 days Mumbai: Forevermark Diamond Jewellery by De Beers Group...
The brand’s ad film shows jewellery not only as an integral part of tradition, but also as a smart, wearable investment relevant to current times Mumbai:...
Through nostalgic flashbacks, actor Suma demonstrates how her consistent ‘GB’ (Gold Buying) has outsmarted market fluctuations Hyderabad: Ahead of Akshaya Tritiya, PMJ Jewels has launched a...
Spread across 9,500 sq. ft. and four floors, the new store brings the brand’s full category mix closer to West Patna customers while expanding lightweight designs...
The campaign honours the quiet power of human hands that think, build, question, create and move with intention Mumbai: Ahead of Akshaya Tritiya, Senco Gold &...
The film captures the emotional value of jewellery in Bengali households, and how it links the past and the present Kolkata: Kalyan Jewellers has unveiled a...
Spanning 5,000 sq. ft., the new store was inaugurated by actor Bhumi Satish Pednekkar and introduces a modern retail format with an expanded product showcase Nagpur: Senco Gold & Diamonds has opened the doors of...
At the launch, the brand introduced “Jewel Story”, a sub-brand featuring 9KT, 14KT, and 18KT natural diamond jewellery for everyday, office, and gifting segments Gonda: Aisshpra...
Swadesh Jewellery, House of Masaba, Ekaraa Jewellery, Khurana Jewellery House and Zoya Jewels were among brands that stood out this week Mumbai: A mix of established...
The partnership gave the brand access to premium customer segments from the designer’s network New Delhi: Isvari India recently associated with designer Sahil Kochhar for a...
The winning pieces of the 27 finalists will be showcased at leading international platforms such as JCK Las Vegas, Vicenzaoro, IIJS Bharat Mumbai and SAJEX in...
March was the weakest month for gold since June 2013, driven by liquidity dynamics, but the World Gold Council maintains that gold’s core fundamentals remain intact...
The ad film’s narrative captures how jewellery moves beyond adornment and brightens the world around the protagonist with colour Mumbai: Jewellery retailer Tanishq, from the House...
The Natural Diamond Council introduced April 8 as the day fora global movement to recognize the joy, passion and community that natural diamonds inspire Mumbai: The...
The campaign is being rolled out as the brand ramps up efforts for Akshaya Tritiya, a key occasion that contributes around 15-18% of its annual revenue...
This Akshaya Tritiya, the brand is inviting patrons to not just bring home gold, but to bring home something that stays forever New Delhi: Ahead of...
The ad uses an engaging storyline to showcase products like diamond earrings while linking jewellery to personal moments Mumbai: Candere, the lifestyle jewellery brand from the...
The brand touches upon the evolving significance of Akshaya Tritiya and how ‘Bada Shagun’ is important for people during the festival Mumbai: Indriya from Aditya Birla...
Yadav spent years honing his craft to emerge as a unique player, and can be seen as personification of the natural diamond’s journey Mumbai: The De...
Actor and producer Neetu Chandra presided over the inauguration of the new store from the De Beers Group Patna: Forevermark Diamond Jewellery from the De Beers...
The brand’s goal is to create a comprehensive ecosystem that addresses the unique needs of customers in the region Nashik: Kalyan Jewellers has launched its redesigned...
Jewellery moved beyond accessory status to become a defining element of each of these looks Mumbai: A mix of established and emerging jewellery brands found visibility...
The newly raised capital will be directed towards expanding the brand’s offline retail footprint, strengthening its current store network Mumbai: Demi-fine jewellery start-up Palmonas has secured...
The film goes through Akhtar’s day-to-day life even as it playfully challenges perceptions and labels Mumbai: Irasva Fine Jewellery has collaborated with singer-actor Shibani Akhtar to introduce ‘Isshō’...
Cowley, a seasoned executive with more than 30 years of global financial and operational experience, takes up his new role on April 6, 2026 Carlsbad (California):...
Concerns have been raised that some traders exploit duty differences through free trade agreements, particularly with ASEAN countries New Delhi: The Government has announced curbs on...
The campaign message is that investing in gold is no longer bound by location, but enabled by simplicity, speed and digital ease Mumbai: The World Gold...
The campaign is supported by a 360-degree, multilingual rollout across television, print, radio, out-of-home, and digital platforms Mumbai: The De Beers Group is building on its...
Through the partnership, IGI aims to reach a wider audience and reinforce the importance of informed, confident decision-making in diamond and precious gemstone purchases Mumbai: The...
The brand had identified a clear gap in the presence of organized and trusted jewellery retailers in the region Dhar: Jewellery retailer DP Jewellers recently witnessed...
The brand aims to re-imagine how customers engage with fine jewellery in emerging retail destinations Raipur: Vasundhra Raj Luxury Jewellery has expanded its retail presence with...
Spanning approximately 2,475 sq. ft, the store is strategically located at Level 1 of the Sky City Mall and is the brand’s second store in the...
The brand’s inauguration was a two-day gala, which saw the presence of actor Urvashi Rautela and film director Madhur Bhandarkar Bengaluru: New lab-grown diamond brand Aurya...
The showroom, inaugurated by actor Aishwarya Lekshmi, reinforces the brand’s continued expansion agenda in the State Theni: Legacy jewellery retail brand Bhima Jewellery celebrated the relaunch...
Across recent appearances, actors and other personalities integrated varied styles into red carpet and runway looks Mumbai: From the Hello! Hall of Fame Awards 2026 to...
The accreditation reinforces the brand’s commitment to transparency and accountability Mumbai: Legacy jewellery house Jagannath Gangaram Pednekar (JGP) Jewellers has strengthened its commitment to transparency, accountability...
The actor’s personality and aesthetic sensibilities align seamlessly with CaratLane’s design language and brand ethos, making her a natural choice to represent the brand Mumbai: Leading...
The brand’s pieces were used as part of contestant styling, helping present the jewellery products in a natural setting Udupi: Abharan Jewellers came on board as...
With the inauguration of CIBJO Lake, Hari Krishna Group and its retail arm Kisna Diamond & Gold Jewellery, demonstrate how environmental initiatives led by the industry...
Through the collaboration Indriya re-imagined Polki through contemporary couture and design Mumbai: Indriya, the jewellery brand from the Aditya Birla Group, unveiled its latest showcase ‘Orizon’...
The campaign uses story-telling to connect jewellery with everyday experiences and personal milestones Bengaluru: Tanishq has launched a video campaign titled ‘The Lekhini of today’ featuring...
Union Minister Piyush Goyal unveiled the CSR projects, which will be implemented across 19 States New Delhi: Malabar Gold & Diamonds announced CSR initiatives worth Rs...
Through the initiative, pearls are being treated as a high-growth asset, offering customers 2X appreciation on their original purchase value Hyderabad: In a pioneering move, Sri Jagdamba Pearls has...
The forum underscored the strategic importance of the India-Belgium diamond corridor, combining India’s manufacturing leadership with Antwerp’s expertise in certification and compliance New Delhi: In a...
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