The jewellery collection draws from rain elements, with delicate raindrop silhouettes, leaf and vine motifs and dewdrop-inspired settings
Pune: In tandem with the ongoing monsoon, Gargi by P N Gadgil & Sons (PNGS) has launched an ad campaign led by actor and brand ambassador Mithila Palkar to unveil its monsoon collection of contemporary silver and certified natural diamond jewellery. The line draws inspiration from everything the season brings with it – rain-washed greens, misty mornings, the comfort of staying in and the quiet romance of getting drenched.
The Monsoon Collection reinvents the moods of the season in 925 sterling silver and certified natural diamonds. Delicate raindrop silhouettes, leaf and vine motifs and dewdrop-inspired settings thread the earring, pendant, ring and necklace range, pieces designed to catch the light as rain catches on a windowpane. The green accents are inspired by the season’s landscape; the cool sheen of silver mirrors grey skies and glistening streets.
Each piece is designed to transition from a rainy workday to an evening chai date, lightweight, versatile and unafraid of the weather, true to Gargi’s philosophy of affordable luxury. The line of certified natural diamonds adds the right touch of sparkle for the woman who believes the monsoon deserves its own kind of dressing up.
The campaign film and visuals feature Mithila Palkar, now in her second year as the face of Gargi, at the heart of the monsoon, immersed in the textures of the season, against a backdrop of lush greens and rain-streaked light. The campaign does not show her trying to escape the rains, but embracing it… in the joy of a warm cup by the window, the shimmer of wet leaves, the beauty of going slow. Launched across digital platforms, social media and in-store displays, the campaign urges women to see the monsoon not as a break in their style calendar but as its most atmospheric chapter.
Speaking on the launch, Aditya Modak, CEO and Co-Founder, Gargi by P N Gadgil and Sons said, “Monsoon is India’s most emotional season. It slows us down, brings us home, and makes us notice beauty in the everyday. We wanted jewellery that belongs to those moments with this collection: the green of the hills, the comfort of a cosy evening, the sparkle of rain on a window. Mithila effortlessly creates that feeling. In her second year with us, she has become the embodiment of what Gargi stands for – real, graceful and modern. We are inviting every woman, through this campaign, to romance the rains in her own way.”
Gargi by P N Gadgil & Sons is a publicly listed silver and fashion jewellery brand from the 192-year-old house of P N Gadgil & Sons, founded in 1832. In FY26, 32 new store additions took its network to 126 points of sale across 65 cities and 21 States.
Retail Jeweller India News
