Strategically located at City Centre Siliguri, the 581 sq. ft. multi-brand jewellery destination is designed to cater to the evolving preferences of consumers across Siliguri and the wider North Bengal region
Siliguri: Senco has launched its ‘House of Senco’ store at City Centre Siliguri, further strengthening its presence in one of North Bengal’s most important commercial and retail hubs. The new outlet marks Senco’s third store in Siliguri. Conceived as a multi-brand jewellery destination, House of Senco brings together the strength of Senco’s growing portfolio under one roof, offering customers access to a wider spectrum of jewellery categories, designs and price points.
Spanning approximately 581 sq. ft., the new store showcases Senco’s signature gold, diamond and platinum jewellery collections alongside specialized offerings from Everlite, the brand’s everyday fine jewellery line; and Sennes, its contemporary luxury brand featuring design-forward lab-grown diamond jewellery. The store also offers a wide selection across 9KT, 14KT and 18KT jewellery, catering to evolving consumer preferences across everyday wear, gifting and occasion-led purchases.
Strategically located at City Centre Siliguri in Matigara, the store is positioned to serve the growing aspirations of consumers across Siliguri and the wider North Bengal region. The format reflects Senco’s focus on expanding access to differentiated design, category innovation and an elevated retail experience while strengthening its presence in high-growth markets.
“We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewellery segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business. By bringing these brands together under one roof, we can offer customers greater choice and a more comprehensive jewellery experience,” said Suvankar Sen, MD & CEO, Senco Gold Limited.
“At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men’s jewellery, and Sennes reimagines luxury through design-led lab-grown diamond creations. Bringing these brands together allows us to offer customers a wider spectrum of styles, from traditional favorites and bridal jewellery to modern, versatile and innovation-led designs, ensuring there is something meaningful for every occasion, personality and preference,” said Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited.
Senco operates 198+ showrooms across 17 States in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. With this launch, the brand now operates 81 stores across West Bengal, including three stores in Siliguri.
Retail Jeweller India News
