On the film’s poster, Sawant is seen portraying a bride, adorned in traditional Maharashtrian jewellery from Kalyan Jewellers
Pune: Leading jewellery retailer Kalyan Jewellers has announced its association with the upcoming Marathi film ‘Cup Bashi’ – starring brand ambassador Pooja Sawant – as its official jewellery partner. Sawant visited the brand’s Satara Road showroom to officially unveil the movie’s poster.
The event witnessed enthusiastic participation from patrons and movie enthusiasts, who gathered to catch a glimpse of the actor and learn more about the much-awaited Marathi release. At the event, Sawant shared insights into ‘Cup Bashi’, spoke about her long-standing association with Kalyan Jewellers, and the significance of jewellery in celebrating Maharashtra’s rich traditions and cultural heritage.
Addressing the gathering, actor Pooja Sawant said, “Kalyan Jewellers has been an important part of my journey for many years, and I am delighted to see this relationship extend to a project that is very close to my heart. ‘Cup Bashi’ is a special film, and I am thrilled to share this moment with the people of Pune. The warmth and affection I received at the showroom has made the occasion even more special.
On the film’s poster, Sawant is seen portraying a bride, adorned in traditional Maharashtrian jewellery from Kalyan Jewellers. The look highlights the brand’s heritage designs from the ‘Sankalp’ collection, featuring pieces such as the ‘Thushi’, ‘Mohan Mala’ and the iconic ‘Nath’, perfectly capturing the elegance of a Maharashtrian bride.
The association marks a natural extension of Kalyan Jewellers’ long-standing relationship with Sawant and reinforces the brand’s strong connect with audiences across Maharashtra. By partnering with ‘Cup Bashi’, Kalyan Jewellers continues to engage with cultural moments that resonate with consumers in the region.
Headquartered in Thrissur, Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East, the UK and the USA. It has over 400 showrooms across India, the UAE, Kuwait, Qatar, Oman, the USA and the UK.
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