The jewellery creation process brought together a team of designers, master artisans, model-makers and skilled craftsmen who spent 18 months to conceptualize, detail and actually produce the ornaments
Mumbai: Tribe Amrapali, the official jewellery partner for the upcoming cinematic epic ‘Ramayana’, has revealed the jewellery behind the first look of actor Ranbir Kapoor who plays Ram in the film. The brand has crafted the intricate jewellery that adorns the film’s characters, seeking to translate centuries of mythology, symbolism and Indian craftsmanship into a visual language for a new generation.
The brand’s design team took more than 18 months, under the creative leadership of Tarang Arora of Amrapali Jewels, to create jewellery for the characters, working in close collaboration with the film’s creative team. They undertook extensive research into mythology, ancient Indian ornamentation, temple art, sculptures, and symbolic narratives to create a jewellery language that feels authentic to the world of ‘Ramayana’ while meeting the scale and visual grandeur of modern cinema.
The jewellery for Ram’s look centres on a 335-gram necklace inspired by the Kodanda, the bow associated with the character in the epic. Created using silver and brass, the piece is designed to reflect elements linked to Ram’s role and lineage. Motifs include references to the Dharma Chakra, sun symbols associated with the Suryavanshi lineage, and lotus forms drawn from traditional iconography. Floral patterns referencing Mithila and Pushp Vatika are also incorporated into the structure of the ornament.
Embossed relief techniques lend depth and dimension to the floral motifs and medallions, while fine engraving and chasing bring intricate surface textures to life. Filigree-inspired openwork adds delicacy to the central pendant, while granulation-inspired beadwork enhances the ornamental borders. The braided-chain construction creates a textile-like richness while maintaining structural integrity. Each component, from the motifs and chains to the central pendant, was individually crafted, assembled, and finished with meticulous attention to detail, resulting in a piece that reflects the regal grandeur and spiritual essence of Lord Ram.
Commenting on the collaboration, Tarang Arora, CEO and Creative Director, Amrapali Jewels, said, “When the opportunity to collaborate with ‘Ramayana’ came to us, the most exciting part was simply being invited to be a part of this extraordinary journey. We all grew up with the story of the ‘Ramayana’ as we knew it, but this project is re-imagining that timeless epic for a new generation. It has the potential to become the ‘Ramayana’ that today’s children and future audiences will connect with and remember. What makes this collaboration even more meaningful is that ‘Ramayana’ is far greater than any one individual or brand. It is deeply rooted in our mythology, culture and spirituality. To contribute, even in a small way, to something that carries such profound significance and has the power to inspire generations is truly an honour.”
A spokesperson for the ‘Ramayana’ film team said, “Every creative decision in ‘Ramayana’ has been driven by authenticity and purpose, and jewellery plays a defining role in bringing that vision to life. Each ornament has been thoughtfully designed to embody the personality, heritage, and evolution of the characters, ensuring it becomes an essential part of their visual identity. More than embellishment, these piecesare woven into the story-telling, helping create a world that is both timeless and immersive.”
Speaking further on translating mythology into jewellery, Arora added, “Designing jewellery for ‘Ramayana’ has been one of our most layered and creatively enriching journeys. The challenge was not merely creating ornaments but building a complete visual vocabulary for an expansive universe of characters, each carrying a unique identity, emotion and journey. For Lord Ram, every detail had to embody his qualities of dharma, strength, compassion, and nobility. The process involved balancing deepresearch with artistic interpretation, ensuring every motif, texture, and element remained meaningful while serving the cinematic vision of the film.”
‘Ramayana’, directed by Nitesh Tiwari, is being shot for IMAX and will release in two parts during Diwali 2026 and Diwali 2027 respectively. Apart from Ranbir Kapoor as Ram, actorSai Pallavi dons the role of Sita, Ravi Dubey appears as Lakshman and Sunny Deol as Hanuman, while Yash takes on the role of Ravana in the film.
Tribe Amrapali is a contemporary jewellery label from the House of Amrapali, Jaipur. It was launched with an experimental design philosophy, from an e-commerce platform in 2013, and has evolved into an omnichannel player, with an expanding physical footprint across high streets, malls and airport retail. It now has 38 stores globally, including a wide network across India and a store at Bait Elowal, a heritage and culture-led space in Sharjah (United Arab Emirates).
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