Drawing on more than 100 years of jewellery expertise of its parent brand, Veraki Jewels has built its identity around lightweight gold jewellery set with lab-grown diamonds
Mumbai: Veraki Jewels, the jewellery brand established by the family behind the century-old silver house Zaverchand Bhurabhai, has opened a new showroom near Hughes Road in South Mumbai, strengthening its presence in one of the city’s established jewellery markets.
The new store marks a significant step in the brand’s growth journey and introduces a broader product offering that combines contemporary jewellery with heritage-inspired collections.
Drawing on more than 100 years of jewellery expertise of its parent brand, Veraki Jewels has built its identity around lightweight gold jewellery set with lab-grown diamonds. The brand caters to consumers seeking designs that combine everyday wearability with contemporary styling, while maintaining the craftsmanship associated with traditional jewellery-making.
The new showroom also serves as the launch platform for Veraki’s heritage gold jewellery collection. Inspired by traditional Indian jewellery design, the collection focuses on detailed craftsmanship and classic aesthetics while adapting them for present-day consumers.
Through this addition, the brand has expanded its portfolio beyond contemporary lab-grown diamond jewellery to include bridal jewellery, antique gold pieces and heirloom-inspired creations. The showroom brings these categories together in a single retail destination, offering customers access to multiple jewellery styles and occasions under one roof.
The retail space has been designed to showcase both modern and traditional jewellery expressions, reflecting the brand’s effort to connect its longstanding heritage with changing consumer preferences. By combining the two, Veraki aims to address a wider customer base across age groups and purchase occasions.
The showroom’s location places the brand within one of Mumbai’s prominent jewellery and lifestyle districts. It provides access to a customer segment that values both craftsmanship and design, while supporting the company’s ambitions for long-term growth in the premium jewellery market.
Speaking about the development, a brand spokesperson said, “Veraki Jewels is our way of carrying a century-old legacy into the future. While our foundation lies in trust and customer satisfaction, our vision embraces modern lifestyles, evolving tastes and a new language of jewellery.”
The new store reflects Veraki Jewels’ strategy of building on its family legacy while expanding into newer jewellery categories and consumer segments, as the brand continues to broaden its retail footprint and product offering in the market.
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