The SuperStar Bracelet 2.0 is a contemporary, exquisitely crafted piece of jewellery designed to honour the inspiring presence of fathers everywhere
Hyderabad: In a touching celebration of fatherhood, PMJ Jewels has unveiled the SuperStar Bracelet 2.0, a limited-edition masterpiece crafted as the ultimate gift for the first superhero of anyone’s life – their father. For the brand, built on the values of love and trust passed down through generations, this emotional connection to fatherhood runs deep in its DNA. “As a tribute to every father who is the superhero for his children, PMJ Jewels has created this limited-edition SuperStar Bracelet 2.0 for the forthcoming Father’s Day,” said Kushal Jain, Chairman, PMJ Jewels.
The bracelet is being promoted with the campaign tagline ‘My Dad, My Superstar’. “Fathers are our first heroes, the silent pillars of strength, the guiding lights, and the greatest love of our lives. Last year, on the birthday of legendary superstar Krishna, father of superstar Mahesh Babu, our brand ambassador, we launched the first SuperStar Bracelet with the emotional campaign ‘My Dad, My Superstar’. Its tremendous success showed us how deeply people connect with this sentiment. This year, we bring a more refined and luxurious edition 2.0 of the campaign, so every son and daughter can express their gratitude and love to the man who has always been their superstar,” said Dinesh Jain, MD, PMJ Jewels.
Building on the overwhelming response to the inaugural edition, SuperStar Bracelet 2.0 is a contemporary, exquisitely crafted piece of jewellery designed to honour the quiet sacrifices, endless love and inspiring presence of fathers everywhere. More than jewellery, it is being presented as an emotional keepsake that captures the unbreakable bond between a father and his children.
This Father’s Day, the brand wants the SuperStar Bracelet 2.0 to become a symbol of love, a beautiful way for sons and daughters to tell their dads: “You are, and will always be, my Superstar.”
PMJ Jewels launched the limited-edition bracelet across all its stores in India and the USA, and online at www.pmjjewels.com, on May 31, 2026.
Established in 1964 by P. Manoharlal Jain, PMJ Jewels is a six-decade-old legacy brand, known for its craftsmanship, contemporary designs and emotional connect with families. With a strong presence of 45 stores across India and the United States, the brand continues to create jewellery pieces that celebrate life’s most precious relationships and moments.
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