According to Suvankar Sen, MD and CEO, Senco Gold Limited, a notable shift towards jewellery with lower gold content has made the company focus on this segment in FY27
Kolkata: Senco Gold Limited reported a 6% decline in gold volumes for the financial year ending March 2026, while silver and diamond sales increased by 35% and 9% respectively.
The company attributed the drop in gold volumes to rising prices. It stated, “Exceptional price rise led to a normalized 6% YoY reduction in gold volumes in FY26. Silver volumes surged by 35% YoY in FY26 as consumers prioritized long-term value. Similarly, diamond volumes also grew 9% YoY in FY26, clearly indicating demand for natural diamonds as a first choice,” Suvankar Sen, Managing Director and Chief Executive Officer, Senco Gold Limited was quoted as saying in a media report.
In the fourth quarter of FY26, Senco Gold reported retail sales of Rs 1,731 crore, marking a 35% increase year on year. The growth was supported by demand linked to weddings, gifting occasions such as Valentine’s Day, and the Old Gold Exchange programme.
“Consumer demand remained resilient in value, driven by a well-distributed wedding season spanning the full quarter,” said Sen. He also noted a shift towards jewellery with lower gold content. The company plans to focus on this segment in FY27.
Senco Gold expects revenue growth of over 20% in the current financial year. The company cited expansion of its showroom network and customer base as contributing factors. It also indicated awareness of global conditions, regulatory changes and gold price levels.
“We are confidently marching toward FY27 targets of more than 20% value growth while targeting EBITDA margins in the range of 7.5%–7.8%,” said Sanjay Banka, Group Chief Financial Officer, Senco Gold. “Subject to global uncertainties and market dynamics, we expect to improve our blended borrowing cost, maintain a strong vigilance on our capital allocation, improve inventory days, performance of subsidiaries and performance of showrooms in new geographies to deliver a minimum sustainable PAT of 4-4.5%.”
Currently, Senco operates 198+ showrooms across 17 States in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models.
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