The actor’s presence across the country supports the brand’s move to present its South Indian base to a broader audience
Bengaluru: Bhima Jewellers has announced actor Janhvi Kapoor as its brand ambassador as part of its ongoing efforts to expand its presence across markets and engage with consumers across regions.
The association reflects the brand’s focus on strengthening its reach while continuing its operations in jewellery retail, with focus on craftsmanship, trust, and cultural relevance that has supported its growth across different markets over a century.
Janhvi Kapoor’s association supports the brand’s intent to connect with audiences across regions and demographics. Her background and visibility across India align with Bhima Jewellers’ plans to expand into a wider market. The partnership marks a step in the brand’s approach to engage with consumers who seek both cultural connection and current relevance in their purchase decisions.
For several decades, Bhima Jewellers has been present during customers’ personal and family occasions, offering jewellery that aligns with consumer demand and changing buying patterns. Through this partnership, the brand aims to engage with a new set of consumers while continuing its existing relationships. The move also supports its efforts to maintain continuity in its market presence while adapting to shifts in consumer engagement.
The collaboration also reflects a cultural link, with Janhvi Kapoor’s connection to South India aligning with Bhima Jewellers’ origins. At the same time, her presence across the country supports the brand’s move to present its South Indian base to a broader audience. This alignment allows the brand to connect its regional roots with its national expansion strategy.
Sharing her excitement, Janhvi Kapoor said,“Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special. With a legacy spanning 100 years, Bhima Jewellers beautifully reflects trust, tradition, and timeless craftsmanship, and I’m delighted to join its legacy.”
Commenting on the association, a Bhima Jewellers spokesperson stated, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor’s warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”
Through this association, Bhima Jewellers continues its efforts to connect with consumers across India. The partnership also reflects a structured approach to brand building, where collaborations with public figures are used to increase visibility, support customer engagement, and contribute to long-term growth across markets.
The visionary Shri K. Lakshminarayana Bhattar founded the brand Bhima in 1925. From its inception, Bhima has been synonymous with exceptional craftsmanship and has become a distinguished name in the realm of jewellery in South India. With 21 stores strategically located across Karnataka, Andhra Pradesh, and Tamil Nadu, it has a strong e-commerce platform (bhimagold.com).
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