The launch is led by content creators across lifestyle verticals who will share immersive content bringing together beauty and jewellery for personal style and self-expression
Mumbai: Mia by Tanishq has just announced a collaboration with premier cosmetics and beauty brand Lakmé, that brings jewellery and beauty together to celebrate everyday style and confidence. Centered on Mia’s Sunkissed Collection and Lakmé’s 9-to-5 Hya Beach Edit, the partnership mirrors how the modern Indian woman actually lives, experiencing beauty and style together every single day, from the morning coffee run through the entire 9-to-5 routine.
Mia by Tanishq launched a teaser campaign a week before making the announcement, to heighten curiosity and grab attention.
The collaboration launched with a curated, influencer-led “summer styling stack” initiative. Creators across fashion, beauty, GRWM (Get Ready With Me), travel and lifestyle verticals will share immersive content showing how a sun-kissed glow and effortless jewellery combine to shape personal style and self-expression. The creative focus is warm, wearable, and real; style cues that fit everyday moments, not just occasions.
The insight at the heart of this collaboration is both simple and culturally powerful: today’s young Indian consumer no longer saves beauty and jewellery for weddings, festivals, or special occasions. She wears both every single day as extensions of her identity, confidence, and self-expression. Beauty and jewellery have historically existed in separate conversations. This collaboration is the first time a jewellery brand and a beauty brand have come together deliberately to own that everyday intersection, anchoring it in real lifestyle moments.
Commenting on the partnership, Shyamala Ramanan, Business Head, Mia by Tanishq, said, “At Mia by Tanishq, we have always believed that jewellery is not an embellishment for special days; it is an extension of who you are, every day. Partnering with Lakmé, a brand that holds the same philosophy at the heart of beauty, feels completely natural. Together, we want to own the everyday moment where a sun-kissed glow and effortless jewellery meet, and inspire Indian women to show up for themselves, not just for occasions.”
Speaking about the collaboration, Ashwini Rao, Vice President, Lakmé, added, “For the modern woman, style isn’t a calendar event; it’s a daily reality. With the Lakmé 9-to-5 Hya Beach Edit, we wanted to deliver that ultimate, skin-hydrating, sun-kissed glow that stands up to the daily grind. Partnering with Mia by Tanishq allows us to take that aesthetic a step further, showing how our high-performance beauty range and their effortless jewellery combine to elevate everyday styling and sun-ready confidence.”
Beyond the launch phase, the partnership has a roadmap for cultural longevity. Over the coming months, Mia by Tanishq and Lakmé will roll out a series of campaigns, activations and collaborations, including festive and holiday touchpoints, designed to keep the conversation alive around everyday style and self-expression.
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern, minimal and extremely versatile chic jewellery. Mia operates over 250 exclusive stores and is present across 75 cities in India.
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