The campaign highlights design inspired by nature and supports the brand’s focus on expanding its natural diamond jewellery portfolio through wider audience reach and product visibility across markets
Kozhikode: Malabar Gold & Diamonds has launched a new television campaign featuring brand ambassador Kareena Kapoor Khan to promote its Nuwa natural diamond jewellery collection under ‘Mine Diamonds’. The latest edition of Nuwa by Malabar Gold & Diamonds celebrates modern luxury through natural diamonds, drawing inspiration from nature’s finest creations and global design influence.
The Nuwa collection incorporates intricate patterns, textures, and subtle details found in nature. Conceived as a celebration of modern luxury through the lens of the natural world, Nuwa draws inspiration from the intricate details that often go unnoticed, from the striking rhythm of stripes and honeycombs to the fluid formations and organic patterns shaped by the earth itself. The campaign introduces the collection through a narrative that links design with these elements of nature, and presents these references through visual story-telling.
The collection includes pieces that draw from abstract forms and textures, translating these into wearable jewellery. Designs incorporate asymmetric structures and shapes that aim to reflect individual expression.
Crafted in 18kt and 14kt gold, Nuwa features natural diamonds elevated through coloured gemstones, ceramic colour enamelling, and multi-tone rhodium finishes. The collection balances structure and softness, creating jewellery that feels refined, versatile and relevant across occasions. Each design interprets nature’s pattern play through intricate detailing, fluid forms, and a distinctly modern aesthetic.
Through the campaign, Malabar Gold & Diamonds continues to focus on expanding its natural diamond portfolio. The television commercial allows the brand to reach a wider audience and build recall for the Nuwa line. The association with Kareena Kapoor Khan supports visibility across markets where the brand operates.
Commenting on the new Nuwa launch, M. P. Ahammad, Chairman, Malabar Group, said, “At the heart of this collection is an appreciation for pattern play – the intricate textures, formations, and details that quietly shape the world around us. With Nuwa, we wanted to translate that beauty into a contemporary diamond collection that feels sophisticated, versatile, and relevant to today’s woman. Every piece reflects a balance between intricate craftsmanship and effortless elegance, creating jewellery that can be worn and appreciated across occasions and generations.”
Mine Diamonds, as a segment within the company, is positioned to address demand for natural diamond jewellery. The Nuwa collection forms part of this approach, combining design elements with product accessibility. The campaign highlights how the brand is aligning product development with consumer preferences for pieces that can be worn across multiple settings.
With this campaign, the brand continues to build awareness for its offerings in the natural diamond jewellery segment.
Malabar Gold & Diamonds was established in 1993 as the flagship company of the Malabar Group, a diversified Indian business conglomerate. The company operates more than 445 showrooms across 14 countries, supported by offices, design centres, wholesale units, and manufacturing facilities across India, the Middle East, the Far East, the USA, the UK, Canada, Australia, and New Zealand.
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