The event introduced the brand’s laboratory-grown diamond jewellery in an experiential format, featuring a mandala performance, discovery zone and product showcase
Mumbai: Lab-grown diamond jewellery brand beYon, from the House of Titan, had a grand celebration on June 3, 2026, to mark its official launch, following the opening of its first exclusive retail store in Mumbai on December 29, 2025.
Titan had long resisted lab-grown diamonds, and even now it is selling them only at a single, dedicated beYon store and online, rather than at any of its 760 Tanishq, Mia, Zoya, and CaratLane outlets. The company is targeting Gen Z and millennials with beYon, and considers it as a bridge to draw them to future purchase of natural diamonds.
The event introduced beYon through an experience-led evening that included a mandala performance and an interactive installation. The brand positioned adornment as an instinct that predates occasion and convention, framing its offering around everyday wear.
The guest list included actors Neha Dhupia, Shweta Tripathi and Krystle D’Souza, along with several editors, creators, stylists, business leaders and other cultural voices from the city.
A key moment of the evening was a live performance by movement artist Zia Nath, who presented the whirling mandala. The performance aligned with the brand’s intent to build engagement around laboratory-grown diamonds.
The venue also featured a laboratory-grown diamond discovery zone, where guests were introduced to the process and craftsmanship behind the stones. The display included collections across categories such as earrings, rings, pendants, necklaces, bracelets, bangles and nosepins. A lapidary unit demonstration showed artisans shaping diamonds.
Arun Narayan, CEO, Jewellery Division, Titan Company Limited, spoke about the India that beYon was born into – a market that has always been defined by ‘and’ rather than ‘or’. More beauty. More expression. More ways to wear what one loves. “The Indian woman has never been an either-or person,” he said. “beYon exists for everything she desires, all at once.”
Shyamala Ramanan, Business Head, beYon, spoke of the instinct that sits at the heart of the brand – the desire to adorn – ancient and wordless and entirely one’s own. She spoke of the ‘Y’, the symbol at the brand’s core, one of the oldest known to humankind, arms raised not in surrender but in absolute freedom and of the promise beYon makes to every woman who wears it: to give in, completely, to that desire.
Revathi Kant, Chief Design Officer, Titan Company Limited, walked the room through a design philosophy built on imagination. “When the human mind is truly set free, it creates magic. beYon is that magic, made wearable,” she said. She explained how experimentation with laboratory-grown diamonds was now possible to create unique cuts and designs the night showcased.
The evening included screening of the beYonbrand film, positioned as a statement on desire and expression. The event concluded with a chocolate piñata reveal, which contained jewellery pieces, reinforcing the idea of immediate use rather than occasion-based purchase.
The brand name combines ‘be’ and ‘Yon’, with the latter referring to a term meaning beyond. The brand offers more than 1,250 designs, with over 800 available in-store across product categories.
The launch reflects the brand’s view of the laboratory-grown diamond segment, focusing on design, access and consumer engagement, brought out through its identity, philosophy and visual language.
beYon, from the House of Titan, is a contemporary laboratory-grown diamond jewellery brand. It caters to modern, style-conscious consumers seeking accessible, everyday-wearable fine jewellery.
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