The store brings together café culture and fine jewellery within a single immersive space, and introduces an unhurried way of discovering jewellery, moving away from the traditional retail format
Mumbai: Jewellery designer Tiara Dhody, the creative force behind ‘Treasures by Tiara’, has just launched the flagship store of her brand in Mumbai’s Cumballa Hill, bringing together café culture and fine jewellery within a single immersive space. ‘The Treasures Café’ introduces an intuitive and experience-driven way of discovering jewellery, moving away from the traditional retail format.
Officially unveiled at an intimate, celebrity-attended launch evening, ‘The Treasures Café’ has been designed as more than a conventional café or jewellery store. The store rethinks how jewellery is experienced by inviting customers to slow down, spend time, and engage with pieces in a more personal, unhurried way.
The interiors are carefully curated to create the feeling of stepping into a world of collected treasures. Jewellery from ‘Treasures by Tiara’ is woven throughout the environment rather than presented through traditional retail displays alone, allowing pieces to feel more like discovered keepsakes than products behind counters. The café serves a curated menu of food and beverages designed to complement the mood of the space.
With this launch, ‘Treasures by Tiara’ taps into a broader shift in how people engage with luxury today. There is a visible move away from fast, transactional retail towards more thoughtful, experience-led choices. Jewellery, by nature, is personal and often chosen over time, and this format allows that process to unfold more naturally. Commenting on the launch, Tiara Dhody, Founder, Treasures by Tiara said, “Opening our flagship and cafe in Mumbai feels like a natural next step for the brand. With this space, we wanted to move away from the usual retail format and create something more intuitive, where people can slow down and connect with what they’re wearing. It’s a more considered way of experiencing jewellery, and I truly believe this is where the future of retail is headed.”
Founded by Tiara Dhody, Treasures by Tiara is a fine jewellery brand that works primarily with silver and precious stones, offering a range of jewellery across rings, earrings, necklaces, bracelets, cuffs and cufflinks for both men and women. It has a presence in London and a growing clientele in Mumbai.
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