By aligning with a widely recognized and regionally relevant celebrity, the brand aims to connect with aspirational consumers
Hyderabad: Jewellery retailer Sitaare Gold & Diamonds has announced actor Tamannaah Bhatia as its brand ambassador. Known for her successful career across Telugu, Tamil and Hindi cinema, Bhatia brings elegance, versatility and a strong personal connection to jewellery, a communique from the company said.
The company further said the collaboration reflects its commitment to quality, craftsmanship and authenticity while strengthening its presence in the premium jewellery market.
Announcing the collaboration, Muhammadali Cheenambeedan, Director, Sitaare Gold & Diamonds, said, “At Sitaare, every piece we create carries a promise of purity, precision and perfection. When we envisioned the face of our brand, we knew it had to be someone who embodies grace and authenticity in everything she does. Tamannaah brings exactly that.”
Actor Tamannaah Bhatia said, “Jewellery has always been close to my heart. It is not just an accessory; it is emotion, memory and identity.”
Sitaare Gold & Diamonds combines traditional Indian craftsmanship with contemporary design to create jewellery for weddings, festivals and everyday wear. The brand aims to redefine premium jewellery retail by offering products that reflect quality, trust and artistic excellence, the press statement added.
The collaboration with Bhatia is expected to sharpen the retailer’s brand positioning in an increasingly competitive premium jewellery market. By aligning with a widely recognized and regionally relevant celebrity, the brand can enhance recall, build trust among aspirational consumers and accelerate footfalls across stores. Such associations also help bridge traditional purchase occasions with everyday wear narratives, enabling retailers to expand category consumption while reinforcing perceptions of quality, authenticity and design relevance.
Sitaare Gold & Diamonds, launched in 2025, is a premium jewellery brand based in Hyderabad, offering hallmarked gold jewellery and certified diamond collections. With two showrooms in Chandanagar and Kompally in Hyderabad, the brand is all set to open a third showroom in Secunderabad.
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