For the brand, it is the 38th store situated within a key aviation hub in one of India’s prominent cities
Indore: Tribe Amrapali has just launched its 38th store, situated within the precincts of Devi Ahilyabai Holkar Airport (DABH) in Indore.Located at the domestic departure terminal, the new store marks another significant milestone in the brand’s growing presence across India’s premium travel retail landscape.
Known for its epicurean culture, royal heritage, industrial strength and appreciation for craftsmanship, Indore presents a compelling setting for Tribe Amrapali’s continued expansion. It is a city with a design philosophy true to the ethos of Tribe Amrapali, honouring heritage while embracing contemporary expression. Situated within a key aviation hub in one of India’s central cities, the new store extends its narrative of modernity embedded in heritage, into a space shaped by movement, discovery and a well-connected intersection for travellers. Through this new outlet, Tribe Amrapali aims to allow customers with a touchpoint to explore India’s craft, traditions and story-telling woven into wearable jewellery pieces.
Designed in accordance with the brand’s signature visual language, the 1,00 sq. ft. store offers an immersive yet intuitive retail experience. Thoughtfully curated selections from Tribe Amrapali’s most distinctive creations – such as statement silver earrings, layered necklaces, stackable rings, contemporary everyday pieces and versatile gifting picks for the modern yet contemporary look – are displayed at the store.
Commenting on the new store launch, Akanksha Arora, CEO, Tribe Amrapali said, “Indore is a city with a strong cultural identity, making it a meaningful addition to our growing retail expansion journey. Airports allow us to connect with a diverse audience that is constantly on the move, often discovering brands organically while travelling, for gifting or as a part of their personal collection. At Tribe Amrapali, we believe every store is a living space evolving through customer engagement, regional nuances and story-telling, as one associates with our jewellery pieces.”
Rooted in India’s artisanal traditions and shaped by contemporary design, Tribe Amrapali creates expressive, narrative-led jewellery that bridges heritage craftsmanship and modern sensibilities through pieces imbued with personal meaning. With its Indore airport store, Tribe Amrapali expands its presence to one more key travel destination, taking Indian contemporary jewellery to wider audiences.
Tribe by Amrapali is a contemporary jewellery label from the House of Amrapali, Jaipur. It was launched with an experimental design philosophy, from an e-commerce platform in 2013, and has evolved into an omnichannel player, with an expanding physical footprint across high streets, malls and airport retail. It now has 38 stores in its wide network across India, and a store at Bait Elowal, a heritage and culture-led space in Sharjah (United Arab Emirates).
Retail Jeweller India News
