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It’s the Experience that Matters

It’s the Experience that Matters 0

🕔09:50, 5.Mar 2018

By – S A Sarfaraz – Managing Partner, LKS Gold House, Chennai When in the jewellery business, a lasting experience is what matters ultimately. What memories the customer takes back, and whether she returns determines a good sales experience. And

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Ask Retail Jeweller : Charges & choices

Ask Retail Jeweller : Charges & choices 0

🕔13:57, 19.Feb 2018

Urmil Kumar Soni, Owner K N Diamond, Bilimora, Gujarat Major Indian jewellery retail brands tend to give hefty discounts on diamond jewellery. To compete with them, we have started waiving the making charges. For small jewellers like us, however, it

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Old Paves the Way for New

Old Paves the Way for New 0

🕔12:37, 12.Dec 2017

Ritika Bhasin Gupta, Owner, Ritika Bhasin, New Delhi I started out a year ago after establishing myself in the fashion business. So, I had a regular customer base to start with which I could get a foothold in the jewellery

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Change in designs works as a magnet

Change in designs works as a magnet 0

🕔12:35, 12.Dec 2017

Sourabh Maheshwari, Creative Partner, Vishal Jewels, New Delhi Over the years we have realised that unless we change with the times, we will not be able to hold on to our clients or get new ones. So, over a year

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Convince, Cajole and Conquer

Convince, Cajole and Conquer 0

🕔12:13, 12.Dec 2017

Geetika Chauhan, Store Manager Waman Hari Pethe Jewellers Indore It is a prerequisite in the jewellery trade to successfully meet customer satisfaction. But it’s not an easy task, especially given the tight competition that thrives in the market. Most customers

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Finding fault, losing faith

Finding fault, losing faith 0

🕔11:15, 12.Dec 2017

In the race to outpace each other jewellers can fall into a trap laid, perhaps unwittingly, by pushy customers, and find themselves disparaging one another. A jeweller who does this may expect that the customer will come back to buy,

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Paumoli Sanghavi, Owner, Couture Jewellery on Most Memorable Customers

Paumoli Sanghavi, Owner, Couture Jewellery on Most Memorable Customers 0

🕔06:23, 12.Dec 2017

My memorable customer was my dear friend Urmila Matondkar who decided to get her Mehendi Ceremony Jewellery from me. It was a starry affair and I only had 7-8 days to make the customized piece. Urmila had full faith on

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Kishor Sheth, Partner, Batukbhai Sons Jewellers, Nagpur

Kishor Sheth, Partner, Batukbhai Sons Jewellers, Nagpur 0

🕔06:21, 12.Dec 2017

A family friend brought his guest to our store to check out some jewellery.  We knew that the family comprising of father, mother and daughter had come to window shop and not to shop for jewellery. They had in fact

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Chetan Soni, Partner, Shree Kareshwari Jewellers, Bharuch

Chetan Soni, Partner, Shree Kareshwari Jewellers, Bharuch 0

🕔06:16, 12.Dec 2017

One day a customer walked in and told us that he had come to buy nose pin. While showing him several types of nose pin, he started discussing various sort of jewellery design. Even though, he had come to buy

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Rose Gold Memories

Rose Gold Memories 0

🕔07:29, 5.Dec 2017

Krunal Soni, Managing Director, Ashok Jewellers, Ahmedabad A young girl in her early twenties came to us to get a ring made. She had seen a design online and wanted a similar kind made. The only difference was that she

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