By framing gold jewellery as not just a symbol of wealth or tradition, but as an integral part of personal...
Considered auspicious for married women, and practiced in select families across Karnataka, Goa, and parts of Kerala and Maharashtra, the brand aims to showcase its silverware...
By hosting this educational session, Punjabi Saraf Jewellers not only supported the community but also enhanced customer understanding and appreciation of polki jewellery, to create awareness...
Noticing a shift in customer preferences regarding traditional gifting, the brand’s decision to launch the product was well-received by customers opting for bulk gifting Indore: The...
By partnering with Swayam Talks, PNG Sons can subtly reinforce its message while benefiting from the platform’s widespread recognition in the Marathi community Pune: Always...
The brand is focusing on traditional jewellery such as Wakh Nakh pendants while also catering to trendy designs for millennial customers Kolhapur: After a month of...
On this Independence Day, the brand planned the gathering, allowing employees to unwind and catch up outside of their regular working hours, as the brand operates...
Transitioning into a private limited company, Muthoot Aurum presents a 99.99 purity buillion range including bars and coins between 0.5 – 50 gms Mumbai: Muthoot Aurum,...
The 19th edition of the Retail Jeweller India Awards marked a turning point, recognising designs from across India’s diverse retail landscape Mumbai: The 19th FURA Retail...
The brand has highlighted the collection with a lifestyle campaign involving photoshoots and has also roped in calisthenics coach and content creator Rohan Singh to be...
About 10 of the brand’s new and existing customers got themselves enrolled under the monthly savings scheme during the event, while many of them also made...
While the brands introduced offers and promotions to draw more customers to store and boost online sales, they kept track of the regions where the offers...
According to the jeweller, partnerships with local schools or community organisations could be an effective way to promote the brand through word-of-mouth within those networks. By...
The 3000 sq ft retail store aims to especially cater to the brand’s target audience in India which comprises women between the age group of 20-50...
The wages or labour paid to the artisans is measured in the percentage of loss calculated in the weight of gold during the manufacturing process. According...
This pivotal event in the Indian jewellery calendar showcased 375 stunning pieces vying for nominations across 20 categories. Mumbai: Held at the elegant Grand Salon of...
The brand puts together jewellery pieces from their inventory, which resemble the ones global celebrities were spotted in at the wedding bash Bangalore: Following the high-profile...
The brand continues its tribute to art and culture with this collaboration facilitating regional music concerts since 15 years Mumbai: For one to be a connoisseur...
Through this exclusive event, which saw a total turnout of 60 members, the brand aimed to highlight the connection between style, lifestyle, and spirituality Chennai: NAC...
Being a pan-India quizzing event, promotions for the event were also held online for better reach across Instagram, where the collaboration between the jeweller and quizzing...
The brand launched at the retail partner’s store with its signature Miraas collection, which takes inspiration from ornate motifs found in Turkish art and design Surat:...
The events attracted entries from various parts of the North-East, while also witnessing an elite audience formed by the top echelon of the regional entertainment industry ...
This event provided an enjoyable experience for the 50 participants present, featuring interactive games testing their knowledge of jewellery, a showroom tour and jewellery try-outs Mannagudda:...
This programme promoted well-being and appreciation for the hard work and dedication of the women in the organisation Dindigul: As a women-centric brand aiming to enhance...
The campaign and its promotion involved a video podcast where six of the women spoke in detail about their journey, challenges and what drove them ahead ...
Jewellers opine that the Budget will not only offer relief to consumers but will also boost gold demand in the country and create jobs for artisans Mumbai:...
The festival aimed to redefine men’s jewellery by offering contemporary as well as traditional jewellery pieces for different occasions Mumbai: Men’s jewellery has been an emerging...
The brand’s solitaires and diamond jewellery, ranging from 0.3 carat to 5 carat, will not only be displayed at the exhibition but can also be customised...
The brand also cited the uniqueness of the content, criteria and the format of this Marathi-language show is what inspired the brand to sponsor this event,...
To commence the promotions, the brand invited the star cast to their showroom in Kothrud for a meet-and-greet event Pune: Associations between jewellery brands and films are...
Silver coins, offers on making charge, and attractive propositions on hallmarked gold jewellery combines to create a level-playing field for buyers on this auspicious occasion across...
A total of 400 guests, including some high-net-worth individuals (HNIs) were invited to the gala, which comprised a jewellery fashion show, games, and an informal get-together ...
The collaboration has helped to strengthen ties with the local communities, says director Saket Keshri Patna– Ratnalaya Jewellers has announced a strategic collaboration with Red FM,...
Within this campaign, combinations of various product categories of the brand are mixed and matched, duly promoted by influencers to strike a chord with the audience ...
As a platinum sponsor of the event, the jeweller offered some insights into the recruitment opportunities in jewellery retail Kanpur: As part of a collaboration with...
During its anniversary celebration, the jewellery brand offered exclusive promotions on their products, strategically timed during the monsoon season when certain parts of the country experience...
The brand recently gifted two new Hyundai i10 cars over and above the salary, incentive and other bonuses to two employees working with the company since...
The participants, a mix of the existing clientele, potential customers and influencers, were a group of jewellery enthusiasts, keen to learn the art of styling fine...
The fine jewellery pieces curated by Harsahaimal Shiamlal Jewellers for The Luxo Show in Kanpur have garnered significant interest from attendees Lucknow: The rich cultural...
In the last two years, the jewellery brand has seen an increase of 10-15%, solely from the awards, in terms of enquiries, customer acquisition and sales ...
According to the brand, the launch of a new collection marked the right opportunity to resume the brand’s offline advertising, which helped understand the impact of...
This event, the first under women’s community Anubandh, was organized to establish deeper connections with its customer base, comprising women from the metropolis and the surrounding...
The brand distributed Yoga pamphlets and packets of green tea among an audience of fitness enthusiasts across three days in the morning to sensitize the local...
According to the brand, the main purpose of the challenge was to have more participants download and use their mobile application, which has garnered more than...
Though men’s jewellery and occasions for gifting and self-purchase in the category are still developing in the industry, jewellers are coming up with ad campaigns and...
On the occasion, the brand initiated its end-of-season sale for Eclat a day ahead, exclusively for the attendees of the event, unveiling a collection of gold...
The rebranding happened 11 years after the first set of transformations in 2013, with the celebration week garnering better conversions than rush hours during Diwali. Jammu:...
With the event being hosted at a hotel in the same city, Manik Chand & Sons Jewellers aimed to bring their customers’ attention to the Silchar...
This collaboration between the brand and designer Esha Sethi Thirani enabled both to display their collections, creating a foundation for the expectations in the next season ...
The jewellery brand and their couture brand M. R. Kothari generated a total of 500 exclusive coupons, distributing them among participants from both the men’s and...
The two-day showcase, hosted at Hyatt Regency in Gurugram, served as a pivotal platform for the jewellery brand to immerse itself within the local community Gurugram:...
Through this sponsorship, Gargi by PNGS engaged with and showed its support for the young artist community in a meaningful manner Pune: The cultural scene in...
The Vadodara-based jewellery brand continues its focus on engaging costumers through testimonials Vadodara: Campaigns are a necessary ammunition in the arsenal of digital-savvy jewellery brands today....
Global jewellery brands make strides toward sustainability, marking World Environment Day with innovative initiatives Mumbai: This World Environment Day, multiple jewellery brands across the country pledged...
Social media influencers such as Khushi Hegde become the face of the digital Glam Days campaign Mumbai: Tanishq recently collaborated with multiple social media influencers to...
The contest’s vibrant energy and social media buzz have translated into increased footfall across ORRA’s stores, contributing to a positive sales boost MUMBAI: ORRA Fine Jewellery...
The brand also requested its closed group of 145 clients attending to wear jewellery with related themes and traditional outfits Ahmedabad: Evolving from simple customer engagement...
The event commemorated the rich art, culture, and traditions of Nagar, a colloquial name for the city. Highlights of the festivities were prominently featured on the...
The brand promoted this initiative in high-traffic areas and managed to reach out to nearly 3 lakh people in all, out of which about 1 lakh...
The two-day launch celebrations included a gala event in a uniquely fashioned makeshift café, a marvellous aerial light and sound show, and breathtaking fireworks Indore: The...
The brand also released an ad campaign with Sinha on the day of Akshaya Tritiya and saw a huge uptick in active transactions on the app...
To celebrate the 25th anniversary campaign across Mumbai, Ahmedabad, the brand has also organised an in-store preview of its limited edition high-jewellery collection, while hosting a...
The campaign creates an aura around the collection, bringing to life the story of each design and transporting the onlooker to the fictional world that inspires...
The occasion is gaining prominence in the marketing calendar of jewellers as the industry starts to benefit from the growing tradition of expressing love and appreciation...
With actor and diva Sameera Reddy and her mother-in-law Manjri Varde in the reel, the brand has ensured that the celebration of this occasion does not...
The celebration, where the mothers of the staff members were invited to the brand’s head office, was aimed at instilling a sense of gratitude and respect ...
Jewellers from across the country claim that sales and footfalls have increased as customers throng to reap the benefits of price appreciation of gold Mumbai: The...
The campaign stars Gujarati film star Malhar Thakar and focuses on different customer preferences that are served by the jewellery brand’s massive offer on making charges...
The brand sought to showcase the strength of women via the bike ride event, held in collaboration with Happy Hyderabad and Hyderabad Cycling Revolution Hyderabad –...
The Ahinsa Run event attracted over 15,000 participants including the brand’s staff members and customers Jabalpur: Kothari Jewellers recently sponsored a local marathon event called the...
The customisable line features gold studs with lab-grown diamonds, starting at Rs 10k and ranging up to Rs 20k. Affordable silver pieces are priced between Rs...
The jewellery brand sponsored the screening of classic Marathi films, thus getting the attention of a large audience base of film enthusiasts from the older generations...
Four reels titled ‘Ten Curious Minds in Ladakh’, uploaded on social media, show the students exploring the fruits of sustainable living as taught by Dr Sonam...
While the brand promoted the jewellery on its social media platforms, most of the publicity was organic due to wide media coverage, the high-profile premiere event...
The jeweller has diversified the scope of natural diamonds into a dearer, rarer and more exclusive category of pink, green, yellow and orange diamonds. These jewellery...
The brand endeavoured to recreate her persona through an aesthetic shoot at the historic Biabani Kothi in Bareilly, and succeeded in attaching extra value to the...
To modernize the in-store experience, the brand has re-imagined the display of its jewellery collections Chandigarh: Malik Jewellers, which had a single-floor 500 sq ft store...
The CFBP Jamnalal Bajaj Awards for Fair Business Practices, instituted as a tribute to the late Jamnalal Bajaj, is conferred after rigorous assessment by the Council...
Incentivised sale, lightweight designs, interesting in-store activities and even digital gold apps lead people to buy gold irrespective of high rates Mumbai: The Marathi New Year...
The brand’s aim is to forge a special bond with its big-ticket customers who make frequent purchases, and it has started the club with 75 members ...
Despite facing obstacles such as fluctuating gold rates and timing conflicts with other industry shows, the second edition of IIJS Tritiya provided a comprehensive platform for...
The brand publicized the shopping festival through digital marketing and in-store promotions and saw increased average transaction value, effectively enhancing revenue throughout the activity period Mumbai:...
The activity started on March 1 and went on till March 31. Sales were up by almost 75% during that time, says Dhruv Chawla, Director of...
A diamond testing kit set up at its store has helped the brand screen certified stocks available with it and increase customer trust by instant checks...
The brand announced a contest on March 28, inviting participants to buy jewellery, create reels and tag #CaratLanexCrew to get a chance to meet the leading...
The main objective of the six-month-long campaign is to remould the perspective about jewellery, as it urges people to defy traditional gender roles, be unconventional, ignite...
The brand had taken an oath in 2023 to hire LGBTQIA+ staffers, to build a more inclusive community and to show that customers and people are...
The 2,700 sq. ft. store, the brand’s 65th outlet, indicates its aim to diversify its product offerings to suit the region-specific tastes of its expanding customer...
Cauliflower, anti-dandruff shampoo, and teddy bear hogged the limelight as Kumari Fine Jewels got into the rescue gifting mode and positioned itself as the go-to place...
This is the fourth year that the brand is working on the ‘Pink Box’, which holds a carefully picked set of four pairs of earrings, priced...
Active since January 2024, the mobile application comprises a range of features such as gold schemes, digital gold, daily gold pricing and gift cards that help...
As per the guidelines of the competition, the theme revolved around ‘eternal masterpieces’, tasking participants with designing a pendant and a pair of earrings. The winning...
This ban indicates that terms like ‘lab-grown’ or ‘cultivated diamonds’ will no longer be legally used in France, potentially impacting consumer perception and industry practices Surat:...
At the store, customers can exchange their old gold for new HUID-hallmarked gold jewellery and take advantage of the associated benefits Madanapalle: Jos Alukkas unveiled its...
The jeweller released two books at the International Book Fair in Kolkata this year. The second book titled ‘Story of Rare Diamonds’ provides insights and...
Sixteen young women customers of the brand, who are early achievers, talk about their respective skillsets and choose their own jewellery and entire look to go...
The brand has taken a deep dive into the Valentine’s Day campaign with the launch of a captivating video featuring actor Rohit Saraf, titled ‘Valentine’s Day...
Retail jewellers across the country celebrated India’s 75th Republic Day in their own ways, from sharing educational materials with schools for the betterment of India’s youth...
The ‘hidden’ lounge created two years ago caters to high-end consumers and houses the brand’s most exquisite jewellery. The jeweller promoted it recently by creating an...
The newly created spaces facilitate customers who require undivided attention from the store’s staff. The 4,000 sq ft store’s boutique section has been designed such that...
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