Featuring brand ambassador Katrina Kaif, the campaign highlights every bride’s individuality and the cherished relationships she shares with those closest...
The two-day showcase, hosted at Hyatt Regency in Gurugram, served as a pivotal platform for the jewellery brand to immerse itself within the local community Gurugram:...
The brand’s aim is to forge a special bond with its big-ticket customers who make frequent purchases, and it has started the club with 75 members ...
Despite facing obstacles such as fluctuating gold rates and timing conflicts with other industry shows, the second edition of IIJS Tritiya provided a comprehensive platform for...
The brand publicized the shopping festival through digital marketing and in-store promotions and saw increased average transaction value, effectively enhancing revenue throughout the activity period Mumbai:...
The activity started on March 1 and went on till March 31. Sales were up by almost 75% during that time, says Dhruv Chawla, Director of...
With this activity, the jeweller reached out to the Bengali audience that holds Suchitra Sen in high esteem, and upped its brand recall quotient among them...
A diamond testing kit set up at its store has helped the brand screen certified stocks available with it and increase customer trust by instant checks...
Held in association with Radio City 91.1 FM recently, the activity saw the participation of 500 women. The winners are interviewed on air by the FM...
The brand announced a contest on March 28, inviting participants to buy jewellery, create reels and tag #CaratLanexCrew to get a chance to meet the leading...
The anthem reinforces the brand’s identity as more than just a purveyor of fine jewellery, but an entity that stands for heartfelt connections and cherished moments...
From panels on innovative retail strategies and transformative technology to redefining the role of silver in the industry, the inaugural edition of the forum offered valuable...
The brand, that unveiled a new version of its logo recently, launched a music platform similar to Coke Studio, giving an opportunity to artistes who create...
The silver brand offers an extensive range of 92.5 silver jewellery to suit various age groups, preferences and occasions Bangalore: For those who have never witnessed...
The collaboration with Her Story stemmed from the brand’s desire to introduce customers in Pune to jewellery of international calibre, and took shape in the form...
Arundhati Jewellers hosts ‘Grand Lakhpati’ lucky draw event, engages 1 lakh coupon holders Achyutananda Meher, Director, Arundhati Jewellers is an ardent advocate of voluntary blood...
The seminars were held at the brand’s showroom in Kota, with each of the seven sessions meticulously crafted to address various aspects of jewellery, from design...
Five of the brand’s showrooms across Maharashtra and Goa introduced the pink sapphire jewellery on Valentine’s Day, with remarkable success, surpassing expectations in terms of customer...
The brand’s flagship store is in the traditional part of Coimbatore, while the new store is located in Gandhipuram area, a commercial hub. To commemorate its...
The walkathon at Bhubaneswar’s Kalinga Hospital premises, in association with the Times of India, had over 3,000 women from diverse backgrounds, including many of the brand’s...
The event had more than 250 attendees, including jewellery enthusiasts and prominent socialites from Chennai, not only giving the jeweller access to an elite audience, but...
The first-generation jewellery retail brand launched standalone masterpieces featuring a fusion of coloured gemstones and fine polkis at the launch event of the flagship Karol Bagh...
The Mega Common Facility Centre, the first of its kind globally, marks India’s biggest leap yet in creating a democratic innovation ecosystem in all jewellery design...
The activity began in mid-September of 2023 to capture the increasing demand before Diwali and continued up to January 31, 2024 Jabalpur: At the end of...
Featuring brand ambassador Yami Gautam, it shows how diamond jewellery can be affordable and a solid source of investment for jewellery lovers across age groups Gorakhpur:...
Through the three-video campaign, the brand reaches out to its women customers and highlights the importance of independent decision-making when it comes to jewellery purchase Mumbai:...
The team put in about a year’s research on how lab-grown jewellery would fit into the business, and realized there was a market. It has already...
Jewellery brands from across the country went all out to make their women customers feel special on the occasion, highlighting the importance of this primary customer...
Corporate social responsibility is rooted in the culture of the jewellery brand, which draws customers who like to be associated with corporates that have a vision...
The brand had been functioning from its single-floor showroom since 1975, and built up a mammoth store area with its first floor set up in November...
The main objective of the six-month-long campaign is to remould the perspective about jewellery, as it urges people to defy traditional gender roles, be unconventional, ignite...
The brand had taken an oath in 2023 to hire LGBTQIA+ staffers, to build a more inclusive community and to show that customers and people are...
This year, the awards platform saw an unrivalled show of retail excellence and achievements across design, marketing, customer experience and more from the region’s premier jewellery...
The 2,700 sq. ft. store, the brand’s 65th outlet, indicates its aim to diversify its product offerings to suit the region-specific tastes of its expanding customer...
Cauliflower, anti-dandruff shampoo, and teddy bear hogged the limelight as Kumari Fine Jewels got into the rescue gifting mode and positioned itself as the go-to place...
This is the fourth year that the brand is working on the ‘Pink Box’, which holds a carefully picked set of four pairs of earrings, priced...
Following the launch of the campaign, the brand experienced a significant upsurge in its sales. Notably, diamond jewellery emerged as a standout category alongside gold jewellery,...
The activity was announced in the last week of February and will continue up to the end of May, covering the entire season of weddings in...
Amidst evolving trends, leading industry players say they are intent on adapting to the growing influence of Next-Gen in the realm of leadership, technology and consumers...
Brand not only flaunts its jewellery on every Talla bride with professionally shot photographs, showcasing her journey across each ceremony of a wedding, but also reaches...
Active since January 2024, the mobile application comprises a range of features such as gold schemes, digital gold, daily gold pricing and gift cards that help...
As per the guidelines of the competition, the theme revolved around ‘eternal masterpieces’, tasking participants with designing a pendant and a pair of earrings. The winning...
The initiative underscores the company’s commitment to promoting talent and personal growth. At the wedding mela, over 10,000 designs with new collections of wedding jewellery were...
Jewellers say customers veered more towards affordable diamond jewellery, driving up sales by up to 50%, even as they remained on top of trends from Bollywood...
The jeweller released two books at the International Book Fair in Kolkata this year. The second book titled ‘Story of Rare Diamonds’ provides insights and...
Sixteen young women customers of the brand, who are early achievers, talk about their respective skillsets and choose their own jewellery and entire look to go...
The brand’s intentional choice of retro songs blended well with the aesthetically shot videos of romantic interactions that stirred up an emotional note among young customers...
The sub-brand is the brainchild of the brand’s creative director, Radhika Kalsi, and offers an eclectic range of couture pieces meant for power women New Delhi:...
With the insight that a jewellery-buying solution is better than mere discounts, the brand created a massive buzz around the initiative and received a great response...
The leading Gemstone Mining company unveils pink sapphire Jewellery Collection in collaboration with renowned manufacturers and retailers, marking the first step in a global initiative designed...
Women can and often do better when it comes to handling relationship dynamics, and become the ‘stronger half’ of a couple, says the ad Mumbai: Romantic...
The brand has taken a deep dive into the Valentine’s Day campaign with the launch of a captivating video featuring actor Rohit Saraf, titled ‘Valentine’s Day...
The brand has shared two reels on Instagram, in which loyal customers talk about buying diamond jewellery from ORRA, and how it has always delighted them....
Launched on January 26, the feature enables people to scan a diamond ring or earring and access a video message from the sender. With this initiative,...
According to Saket Keshri, Director, Ratnalaya Jewellers, platinum is steadily becoming popular among jewellery consumers in Patna, especially men, who prefer it for its inherent subtlety...
There is no set design language for each piece that takes at least 2-2.5 months to create, with the entire team of artisans and the management...
By keeping an eye on the types of orders placed by customers, the brand catches the trend as to what jewellery shoppers are looking for. Going...
Retail jewellers across the country celebrated India’s 75th Republic Day in their own ways, from sharing educational materials with schools for the betterment of India’s youth...
The ‘hidden’ lounge created two years ago caters to high-end consumers and houses the brand’s most exquisite jewellery. The jeweller promoted it recently by creating an...
The newly created spaces facilitate customers who require undivided attention from the store’s staff. The 4,000 sq ft store’s boutique section has been designed such that...
The Bengaluru-based lab-grown diamond brand started operating the machine to tell grown diamonds from mined ones by identifying traces of nitrogen, which only mined diamonds have...
High prices have caused a softness in demand, but Somasundaram predicts a huge rise in demand as prosperity increases. One of the reasons for this is...
Kalyan Jewellers launched its digital ad for Uttarayan, while Talla Jewellers and Verma Jewellers celebrated Lohri with employees Mumbai: The harvest season is of great importance...
A GJEPC initiative, the summit was held at Bharat Mandapam in New Delhi on January 23 and 24 with the theme ‘Raise gold’s role in economic...
As the platinum sponsor of the cultural event, the jewellery brand showed its dedication to supporting local initiatives and fostering a robust relationship with the community...
With three different floors dedicated to the brand’s various product categories, the store’s bridal lounge makes jewellery selection more convenient for brides-to-be Guwahati: L. Gopal &...
From replicas of the Ram Mandir made of diamond, gold, silver and precious gemstones to conducting citywide rallies and exhibitions, jewellers across India gave their best...
A total of 15 kg of gold, 18,000 emeralds and diamonds were used to make 14 pieces of jewellery for the idol Mumbai: It was a...
With three large dormitories, and four smaller rooms, the complimentary facility for those who buy jewellery also comes with a kitchen-cum-eatery big enough for 35 people...
In an aggressive marketing drive, the brand involves local TV actors, TV presenters, and Big Boss Telugu contestants to endorse bridal jewellery in silver, even as...
The brand has partnered with more than 500 single-store retailers in the Hindi-speaking States of Punjab, Haryana, Jharkhand, Uttar Pradesh, Gujarat, Rajasthan and Bihar, in markets...
The brand has created social media posts showcasing bridal jewellery from different regions and has also incorporated influencer marketing to reach out to new-age brides Kolkata:...
Recent projects include the Vega Sri Gold and Diamonds NRI campaign, and store launches for Varaa Shree Jewels and Rathod Jewellers, where the company translated the...
Innovative strategies ranging from transparent pricing, smart marketing to providing customers a truly international experience, deemed crucial in establishing a distinct brand identity and contributing to...
Sonali Shah Sheth, Founder-Director, SOHNAA, Jewelsprings Design Centre and Sphere Jewellery pitched her brand’s collaboration plan by drawing a parallel with the information-hungry and highly individualistic...
The brand fought back the industry’s resistance to lab-grown diamonds and with technology, built a community where there is harmonious demand diversity between natural and lab-grown...
The panelists – Raj Parakh of Plus; Sankalp Goyal of Book My Diamond; Rohit Hudke of Rings & I and Abhijeet Lalgondar of SalesWizz – agreed...
High-power panel of retailers addresses concerns in the way of profitability, ranging from dearth of merchandise management experts, proper assessment of consumer segments, improving processes including...
The Synergics founder talked of a tech-supported assessment of customer journey and a smooth ledger for any partner which optimize operational cost and manpower use altogether ...
At the inaugural session of the Retail Jeweller India Forum 2024, Richa Singh, MD, Natural Diamond Council (India, Middle East) spoke of various strategies adopted to...
This year, the brand is also celebrating its golden jubilee, which makes the contest even more special with more than 50 winners for the lucky draw,...
About 60% of total orders in jewellery e-commerce come from Tier II and Tier III cities in India, a country that will add over 110 million...
While the brand did not market itself during the event, it connected with customers by reaching out with invites and updates for the latest edition of...
The session by Rupak Sen, CMO, FURA Gems, also addressed by Dev Shetty, Founder and CEO of FURA Gems, unveiled the Celebration Sapphires campaign by FURA,...
The VP of De Beers Forevermark discussed how consumers are moving away from a product category to a brand, as they build lasting relationships with luxury...
The event showcased a world of luxury, flavour, and aesthetics under one roof in association with the interior designing brand Studio Navée Hyderabad: Brand collaborations are...
From the influence of digital platforms to the talks on gemstone innovations and marketing discussions, retailers seem to be more accepting towards the changing trends in...
FURA’s captivating pink sapphires took centre stage at the Mumbai Buyer-Seller Meet heralding the commencement of the ‘Celebration of Sapphire Campaign’ in the Indian jewellery industry....
Found in 2015, Book My Diamond aims to provide the current rate for liquidity of diamonds in order to maximise profit and minimise loss Mumbai: As...
The renowned rose gold jewellery manufacturer unveiled two star-studded collections at IIJS Signature 2024, held at the Bombay Exhibition Centre, Goregaon in Mumbai on January 5 ...
The evening session of the 10th edition of the Retail Jeweller India Forum also featured discussions on the future of jewellery retail as jewellers embraced tech,...
The 10th session of RJIF took place at JW Marriott, Sahar in Mumbai on January 3 and had speakers from the entire jewellery fraternity of India...
The prestigious awards ceremony felicitated industry leaders from across 27 categories that assessed nominees based on multiple criteria such as retail best practices, marketing, shareholder value...
The initiative comprises a luxurious vanity-style van that houses the brand’s classic and curated offerings and provides an immersive doorstep jewellery shopping experience, tailored to the...
According to the brand, exposing the Varanasi audience to fine jewellery through luxury shows made them see its offerings from a different perspective Varanasi: Buyers of...
Zaveri Bros Diamonds and Gold Pvt Ltd launched a coloured gemstone jewellery collection in the lightweight and affordable segment, while Talla Jewellers’ give-aways increased popularity among...
Both maximalist aesthetics and minimalist flares will appeal to respective consumer segments in the coming year MUMBAI: The year 2023 has been a good equalizer of...
The brand’s tennis team, Delhi Binny’s Brigade, reached the semi-finals of the championship, with style icon Malaika Arora cheering it on. It created a powerful synergy,...
To be held at JW Mariott, Sahar in Mumbai on January 3, the awards property will be supported by Deloitte as knowledge partner Mumbai: As the...
By developing an awards property that celebrates the accomplishments of woman leaders and achievers across diverse walks of life, the brand is giving back to the...
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