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FURA’s captivating pink sapphires a mega hit at Mumbai’s buyer-seller meet

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FURA’s captivating pink sapphires took centre stage at the Mumbai Buyer-Seller Meet heralding the commencement of the ‘Celebration of Sapphire Campaign’ in the Indian jewellery industry. With this campaign, FURA seeks to unearth the untapped potential of sapphires in this vibrant market

Mumbai: FURA Gems Pvt. Ltd. recently concluded the FURA Buyer-Seller Meet at J.W. Marriott, Sahar, in Mumbai on January 3rd. This exclusive event, marked the initiation of the Celebration Sapphire Campaign, highlighting the elegance of FURA Pink Sapphires.

FURA Gems is a dynamic gemstone mining company headquartered in the United Arab Emirates. It distinguishes itself as the first pioneering enterprise to cover the entire spectrum of coloured gemstones. With mining subsidiaries in Colombia, Mozambique, and Australia, the company produces emeralds, rubies, and sapphires, respectively.

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With the enthusiastic participation of nine manufacturers, the Celebration Sapphire Campaign kicked off, placing a spotlight on the enchanting allure of pink sapphires. Dev Shetty, Founder & CEO of FURA Gems Pvt. Ltd., expressed his eagerness to connect with the younger generation and millennial retailers and consumers by offering a diverse range of coloured gemstones. Shetty emphasised, “The growing popularity of pink, especially among the youth, aligns with their desire for uniqueness. Our offerings cater to jewellery manufacturers, retailers, and consumers, providing something distinct and vibrant.”

At the FURA Buyer-Seller Meet, manufacturers and retailers alike shared valuable insights and market responses to pink sapphires. Uday Sanghi, Director of Sanghi Jewellers, Hyderabad, highlighted the positive attention garnered by the coloured gemstone market, particularly for pink sapphires. “There is a great potential for retailers to attract customers seeking a new and preferred colour for their collections,” said Sanghi.

Jitender Jain, Director of KGK Group, lauds FURA’s pink sapphires as a strategic triumph. Emphasising their benefits, he highlights the consistent supply, which enhances the manufacturing process. “The trend of pink sapphires gains traction, with customers and retailers appreciating the unique colour and design,” he said. Jain anticipates a surge in popularity for pink sapphire jewellery, citing its distinctive colour appeal and predicting imminent success in retail stores. On the other hand, Aditi Sanghani, Product Development at Priority Jewels Pvt. Ltd., highlights pink sapphires as a key innovation for diamond jewellery. She noted, “Pink sapphires enable design experimentation. Retailers are intrigued by FURA, and with support, they can introduce customers to the world of pink. We’re excited about creating new collections.”

The partnership with FURA proves successful for Kama Jewelry. “The allure of intricately designed pink sapphires has sparked retailer interest, prompting inquiries about buybacks and an associated marketing strategy,” said Colin Shah, Managing Director of Kama Jewelry.

“Sapphires, a perennial fascination for jewellers, and FURA Gems’ pink sapphires make a powerful style statement for the connoisseur of fine jewellery”, said Rishabh Gupta, Director, Caara Overseas Private Limited.

FURA pink sapphires present new market opportunities, offering profitability for both manufacturers and retailers, said Vikas Jain, Managing Director, Midas Diamonds. “The unique jewellery line, featuring the captivating pink hue, has ignited excitement among retailers and consumers,” he added. While, Mitesh Gajera, Director of Laxmi Dia Jewel Pvt. Ltd., said, “FURA Gems’ introduction of pink sapphires adds a new chapter to this enchantment, enabling every gemstone enthusiast to forge their path.”

Retailer’s perspective

Harsh K. Chokshi, Partner of D. Khushalbhai Jewellers, Surat, emphasised “The vast market for coloured gemstones and the Gen Z generation’s exploration of new trends and colours.” He praised FURA Pink Sapphires for their exceptional brightness and uniqueness, foreseeing significant opportunities to capture consumer attention.

Shaswat Kothari, Director of Virchand Govanji Jewellers in Valsad believed “Amidst a market focused on karat prices, FURA’s new pink sapphires stand out, appealing to the new generation with their beauty and unique features.”

The FURA Buyer-Seller Meet 2024, Mumbai, successfully captivated the interest of manufacturers, retailers, and consumers in India’s coloured gemstone market.

Written By Megha Iyer

Retail Jeweller India Exclusive

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