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Kuldipsons Jewellers’ Vivaah Offer rewards wedding jewellery shoppers on their purchases

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Following the launch of the campaign, the brand experienced a significant upsurge in its sales. Notably, diamond jewellery emerged as a standout category alongside gold jewellery, indicating a growing interest among wedding jewellery clientele

Bistupur: A wedding means jewellery purchase and a considerable amount of expenditure for consumers. Jewellery brands take note of this and place various discounts and benefits on wedding jewellery and their other product offerings in a bid to enable customers to fulfil their jewellery needs. However, Kuldipsons Jewellers from Bistupur in Jharkhand has raised the bar with their ‘Sone pe Suhaga Vivaah’ offer, which started on February 24 and will continue until March 24, 2024. On the last day of the campaign, the brand has also planned a bumper draw which is still in the works.

The wedding season campaign is the brand’s latest offering to engage with its customers who can win a prize of one gold coin on the purchase of jewellery worth at least Rs 10,000 at the brand’s store. 

Deepak Kumar, Marketing Manager, Kuldipsons Jewellers said, “This wedding season lucky draw campaign is meant to make jewellery shopping even more convenient for our customers. Winning a gold coin through the Vivaah Offer and being recognised on the brand’s social media platform is an incentive for our regular and loyal customers to stay with the brand they trust and have been shopping with for years.”

Kumar also pointed out that unlike other lucky draw contests where the company staff or the store representatives select the winner, the visitors and shoppers present at the store during business hours are asked to pick one coupon for the lucky draw, after which the brand announces the winner on social media, offering complete transparency to its social media audience and customers. The daily posts of the lucky draw winners on the brand’s Instagram account also showcase the brand’s enthusiasm to acknowledge and engage with its jewellery shoppers and loyal customers.

“This transparent interaction amplifies the brand’s outreach, attracting more potential customers who aspire to be part of the brand’s exclusive offerings and promotions, especially during the wedding season. This campaign has further helped boost the trust factor in our customers,” added Kumar.

Following the launch of the campaign, the brand experienced a significant upsurge in sales. Notably, diamond jewellery emerged as a standout category alongside gold jewellery, indicating a growing interest among wedding jewellery clientele. This trend aligns with the campaign’s objective of promoting diverse offerings and catering to evolving consumer preferences within the bridal jewellery market segment.

Other than displaying the daily lucky draw winners on social media, the jeweller is also advertising the campaign through print media. Customer ratings and regular online reviews from the customers, much before the campaign and also during the course of the promotional activity, have increased and have aided in the brand’s growth.

The campaign has also helped promote and popularise the brand’s recently launched 18kt gold jewellery collection, Radiant, which has become a favourite among customers. Kumar also pointed out that among the wedding jewellery purchases, the brand has seen healthy sales of Rado couple watches, as the jeweller is an authorised retailer of Rado and Tissot watches in Jharkhand.

Written by Aparna Bhowmick

Retail Jeweller India News

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