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Arundhati Jewellers runs a talent hunt through Jewel Femina Contest, hosts wedding mela for the season




The initiative underscores the company’s commitment to promoting talent and personal growth. At the wedding mela, over 10,000 designs with new collections of wedding jewellery were curated to meet the demands of wedding shoppers

Bhubaneswar: Arundhati Jewellers recently spearheaded a talent hunt program titled ‘Jewel Femina Contest’ in Odisha, aimed at fostering beauty pageants and serving as a launchpad for budding models. This initiative underscores the company’s commitment to promoting talent and personal growth. With a focus on nurturing confidence and talent among students and youth, the jewellery brand aims to empower them for future endeavours. This initiative not only celebrates individuality, but also underscores the importance of recognizing and supporting emerging talent to enrich the cultural landscape of Odisha.

Achyutananda Meher, Director, Arundhati Jewellers, said, “Our brand has been involved in numerous such events, fostering a vibrant platform for budding talent. Through continued efforts, we nurture young stars, providing them with opportunities to showcase their skills and taste success.”


The winners of the Jewel Femina Contest received gold and silver coins, and gift vouchers along with certificates. Arundhati Jewellers facilitated a screening process for participant performances across multiple platforms. 

By actively participating in such initiatives, the jeweller reaffirms its dedication to being a socially conscious and impactful contributor to the betterment of Odisha and its people. “As a prominent regional brand in Odisha, we consistently aim to engage in activities and events with a focus on benefit to society and the State,” added Meher.

Around the same time, Arundhati Jewellers also promoted a wedding mela campaign for a period of two months across all its stores in Odisha. For this, the jeweller curated over 10,000 designs with new collections of wedding jewellery and gifting products targeted to meet the demand of wedding shoppers. According to the brand, the research and development, product design, and marketing teams collaborated efficiently to conceptualize this campaign, crafting captivating product designs, and implementing attractive pricing strategies. Said Meher, “The collective efforts have significantly contributed to the campaign’s success, resonating positively with customers and solidifying Arundhati Jewellers’ position as a preferred choice for wedding jewellery and gifting needs.”

The campaign’s duration is slated for extension throughout the wedding season until March 2024, during which customers can have continued access to deals and exquisite selections.

Written by Aparna Bhowmick

Retail Jeweller India Exclusive

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