Actor Ramya Pandiyan inaugurated the showroom, which brings the brand’s signature collection of stylish, lightweight natural diamond jewellery closer to customers in Chennai Chennai: Glow by...
Strategically located at City Centre Siliguri, the 581 sq. ft. multi-brand jewellery destination is designed to cater to the evolving preferences of consumers across Siliguri and...
Mivraa entered a market where 9KT gold had no regulatory standing and little consumer vocabulary. Two years in, the brand has helped shift both. With BIS...
Mandhana represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct Mumbai: Candere, the lifestyle...
The on-ground activation forms part of a multi-segment property, including a series of films featuring different couples and proposal settings Mumbai: Heer by GIVA, the fine...
At the event, attendees could scan a QR code to explore the stories behind the brand’s high jewellery pieces on display, creating deep engagement with their...
While the visual narrative does not explicitly show the jewellery-making process, the campaign holds up the finished ornaments as proof of the karigari itself Kolkata: P.C....
Jewellery was not made the focal point; instead, guests were welcomed into a carefully curated environment designed to encourage interaction and discovery Mumbai: Luxury jewellery retailer...
The brand maintains that driving conversions is not the primary objective, as the service is open to customers across all segments Jalgaon: Ratanlal C. Bafna Jewellers...
The brand stepped into a new engagement space with its latest sports association, getting access to live audiences both on-ground and digitally through online streaming Indore:...
The campaign delivered particularly strong results in smaller markets such as Hingoli and Varud, where organized jewellery retail remains limited Nagpur: Khandelwal Jewellers recently concluded the...
For the jeweller, the objective was to contribute to a community institution that represents the city’s elite cultural identity and anchor the brand in local tradition...
From star-studded events and award shows to wedding festivities, celebrity appearances this week were all about heritage-inspired creations, gemstone-studded statement pieces and contemporary fine jewellery designs...
Master Chains & Jewels has opened a new store in the heart of Zaveri Bazaar, Mumbai, marking an important milestone in the brand’s growth journey. The...
With this launch, the brand is positioning itself around consumer education and differentiated in-store engagement, as competition in diamond retail intensifies Mumbai: Indriya, the fine jewellery...
The show was presented at Lulu Hypermarket, Al Barsha in the UAE, and at Southall and Birmingham in the UK, alongside other locations Dubai: Malabar Gold...
Joyalukkas The ‘Jewels of Joy’ Loyalty Milestone Joyalukkas Group hosted a ‘Jewels of Joy’ ceremony in Thrissur to honour 222 employees who completed over 20 years...
With over 15 years of shaping some of India’s most exquisite antique gold bridal jewellery, Rachna Soni, Founder of Adorned by Rachna Soni, believes in the...
Retail activations launched across 52 select retail stores nationwide, including Forevermark diamond jewellery stores, generated more than 1,400 registrations across participating stores Mumbai: Building on the...
At Taj Krishna, Hyderabad, PMJ Jewels turned a familiar format on its head and created a moment that felt far more personal than a typical runway...
Kushal Kankaria, Chairman, PMJ Jewels, said opening a store in Frisco allows the brand to cater directly to the Telugu community in Dallas, with jewellery rooted...
The campaign builds on the brand’s long-standing commitment to women and the many roles, relationships, and life stages that shape their journeys Mumbai: Leading jewellery retailer...
The final sale followed acclaimed presentations and strong results in natural diamond auctions at Hong Kong and Geneva New York: The De Beers Group and renowned...
Named after Leelaben Mohanlal Shah and Mohanlal Shah, Chairman, Kalamandir Jewellers Limited, the school located in a rural and tribal region of South Gujarat aims to...
The multi-season series aims to showcase different genres of jewellery in each season through unique storylines and characters Kolkata: Kolkata-based fine jewellery house Kulthiaa Jewel has...
The Mahindra Thar grand prize was chosen after the retailer carefully assessed local consumer preferences, identifying it as one of the most aspirational vehicles for its...
This spring season blings with the blossom of variegated peculiarities. From the striking and impressive radiant colours, to the integrated elements of nature filled with gentle...
The initiative forms part of the retailer’s long-term strategy to build deeper consumer connections through influencer marketing Nashik: Jakhura Jewellers recently launched an ‘influencer reel tournament’,...
The event sparked discussions on recycle and redesigning old gold jewellery, while giving the brand a direct view into how consumers are approaching jewellery purchase in...
The company has fixed the price band at Rs 130-138 per share, with investors required to bid for a minimum lot of 100 shares and in...
The initiative addresses a knowledge gap among younger audiences who may not be closely connected with the region’s customs and beliefs, and refers to the origin...
The publication preserves four generations of entrepreneurship, craftsmanship and customer trust, offering a blueprint for continuity in a changing luxury landscape Ludhiana: As Khurana Jewellery House...
The brand is adopting an omnichannel model to reach customers across metro cities as well as Tier II and Tier III markets Mumbai: The Kothari Group...
The jeweller saw increased engagement across digital platforms and in-store interactions post the event, besides creating strong brand recall Ratlam: Kataria Jewellers recently partnered with the...
The response to the activity, that supported thalassaemia patients, underscored growing engagement between businesses and communities through purpose-led initiatives Ahmedabad: Satva Gold recently organized a blood...
For the jeweller, the partnership allowed access to the changing consumer landscape, where legacy buyers co-exist with a growing younger audience Rajkot: Radhika Jewellers recently associated...
Here’s a look at the jewellery brands celebrities chose this week, highlighting Indian craftsmanship across red carpets, runways and special events Taylor Swift in Amrapali Jewels...
The multi-week spin-the-wheel and lucky draw campaign drove repeat store visits and generated conversations about the brand Mumbai: Jewellery retailer Alka Jewellers has successfully executed a...
Customers can experience the product firsthand at the brand’s shop-in-shop counters, while benefiting from the established credibility of the two retailers Dubai: Natural diamond solitaire brandDivine...
Fully Autonomous Store Portugal: Pharma&Go has launched Europe’s first fully autonomous pharmacy, using AI and computer vision technology to enable a seamless, staff‑free shopping experience. Customers...
—Atul Jain, Owner, Atul Jewellers, New Delhi I have spent a lifetime around jewellery, but my relationship with heritage pieces began much before I understood their...
The film links personal struggle with aspiration, and seeks to create a deeper connection with jewellery buyers beyond design and craftsmanship Chennai: Jewellery retailer Jos Alukkas...
By partnering with the acclaimed actor and his daughter, the brand is celebrating the second piercing as a pivotal milestone of a daughter’s independence this Fathers’...
The survey highlights a new trend: central banks are changing where their gold is stored, with increased domestic storage and diversified overseas storage locations London: The...
On the film’s poster, Sawant is seen portraying a bride, adorned in traditional Maharashtrian jewellery from Kalyan Jewellers Pune: Leading jewellery retailer Kalyan Jewellers has announced...
Rolled out across Pune, New Delhi, Hyderabad and Bhubaneswar, the campaign presents a unified bridal jewellery proposition that can travel across markets Mumbai: Leading jewellery retailer...
Direct duty-free access to the Omani market is set to eliminate the need for costly routing through the UAE, also enabling faster deliveries of Indian jewellery...
At the Golden Globes 2026, jewellery took over the limelight and became the real showstopper of the night The new year has brought with it an...
The campaign highlights design inspired by nature and supports the brand’s focus on expanding its natural diamond jewellery portfolio through wider audience reach and product visibility...
A structured social media marketing campaign featured individual doctors, with each post linking their professional journey to the jewellery they wore Chennai: NAC Jewellers took forward...
Now in its fourth year, the campaign has helped the brand strengthen engagement with younger consumers and reinforce its positioning in the everyday diamond jewellery segment...
Through the episodes, jewellery is not presented as product; instead, the knowledge-led content focuses on the larger context, relevance and story-telling New Delhi: VCJ Bespoke Jewellery...
Events rooted in shared cultural contexts allow retailers to build trust, increase recall, and create entry points for new customers Guwahati: Guwahati-based retailer Jewellery Hub recently...
The experiential retai linitiative introduced the brand’s limited-edition padel rackets and its lab-grown diamond jewellery, creating a platform for community participation Bengaluru: crash.club by CKC recently...
Supported by in-store promotions and other advertising activities, the campaign is designed to keep the Mahotsav visible throughout its duration and encourage customer participation Mumbai: Jagannath...
In less than a decade, Krishna Jewellers has moved from a pearl-led legacy to a design-driven bridal destination in Hyderabad’s competitive market. Director Umesh Kumar Agarwal...
The ‘From Hand to Heirloom’series uses story-telling to connect the brand’s jewellery products with audiences, expand digital reach and support customer engagement across platforms Mumbai: Heritage...
Now streaming on Amazon Prime, the web series traces the formation of the company and its growth within the consumer sector, and highlights decisions, ideas and...
The decision to introduce a men’s silver jewellery section was based on consistent enquiries for accessories suited for occasions and personal use Kanpur: Aaina– the tribal,...
From glamorous magazine covers to high-profile public appearances, celebrities continued to elevate the visibility of jewellery brands Tabu in Zoya Jewels Veteran actor Tabu was styled...
With children wearing Gokulam jewellery during both the fitting and styling days and the main event day, the brand could assess the comfort, wearability and appeal...
Alongside the fashion presentation, doctors conducted awareness sessions while cancer survivors shared personal stories about diagnosis, treatment and recovery Guwahati: L Gopal Jewellers recently partnered with...
With an association spanning more than two decades, the initiative continues to bring communities together while keeping the brand connected to audiences beyond retail Raipur: Anopchand...
The programme supports the diamond industry’s efforts in generic marketing and provides a comprehensive approach to stimulating global aspiration for natural diamonds Moscow: The Supervisory Board...
The Salem-based retailer recently introduced the new concepts – ‘Vairathodu Jewel Makers’ and ‘Head to Toe’, responding to customer expectations around exclusivity and personalization Salem: VS...
According to Ankit Agarwal, Director, Sagarmal Jewellers, the programme aimed to reduce work pressure and promote team cohesiveness Patna: Sagarmal Jewellers recently hosted an employee engagement...
—Ajay Mehra, Managing Director, Mehrasons Jewellers In my view, the Indian jewellery industry has, for far too long, remained focused on the visible drivers of business:...
The event introduced the brand’s laboratory-grown diamond jewellery in an experiential format, featuring a mandala performance, discovery zone and product showcase Mumbai: Lab-grown diamond jewellery brand...
The new kiosks strengthen the brand’s presence in two high-potential regional jewellery markets, supporting its FY27 expansion strategy focused on deeper market penetration Pune: Gargi by...
The Line by Natasha Khurana, known for their clean minimalist jewellery and richly hued gemstones, celebrated their 10-year anniversary showcase at the Ashdeen Store in Colaba,...
The day-long Maha Prasad distribution saw a steady flow of visitors, with the jeweller’s team managing on-ground operations to maintain consistent service Lucknow: BK Saraf Jewellers...
Rising gold prices are reshaping how customers buy jewellery, and how forward-thinking retailers respond. Kunj Gupta, Managing Partner at Sri Balaji Jewellers, Hyderabad, saw an opportunity...
Tim Schlick, CEO of Platinum Guild International (PGI), reviewed the conditions of the platinum jewellery market through 2025 and set out the outlook for 2026, as...
According to the brand, the game’s growing popularity among affluent consumers makes it a highly relevant platform for customer acquisition Mumbai: Zen Diamond India recently hosted...
The production, a monologue based on the actor’s life journey, had elements that resonated with the brand philosophy Agra: Abhushan Diamonds & Gold recently engaged audiences...
Conversion opportunities generated through these experiential events have encouraged the retailer to continue investing in them Nagpur: Batukbhai Jewellers recently hosted a sound healing workshop at...
The brand designed its outdoor marketing campaign to stand out on the streets of Bhubaneswar and Cuttack, evoking nostalgia at the same time Bhubaneswar: In an...
The lab-grown diamond jewellery brand reported a sharp rise in engagement after being featured in the luxury lifestyle series Mumbai: Lab-grown diamond jewellery brand Solitario recently...
The dedicated coloured gemstone bourse is expected to strengthen Jaipur’s position as a global sourcing, manufacturing and trading hub Jaipur: The Jaipur Gem and Jewellery Bourse...
As the largest producer of natural diamonds by volume, Russia has a strategic interest in clear product categorization within the sector Moscow: The Government of the...
By organizing such activities, the brand aims to encourage continued participation in environmental efforts while reinforcing its connection with its audience beyond retail Mumbai: World Environment...
The brand’s product strategy complements the stand it has taken, as it is focusing on categories such as lightweight jewellery, redesigned heirlooms, lab-grown diamonds and silver...
The high-profile launch event of Jacarti Jewellery in Mumbai saw the presence of several prominent film and fashion industry personalities Mumbai: Actor and entrepreneur Preity Zinta...
From film promotions and editorial shoots to fashion moments, jewellery brands such as Khurana Jewellery House, A Jewels by Anmol, Jagdish Jewellers Chandigarh and others leveraged...
The partnership helped reshape brand perception about the traditional jewellery house, and led to customer acquisition through engagement Lucknow: AJB Fine Jewels engaged with a new...
The producer and entrepreneur aligns with the brand as it expands its presence in the lab-grown diamond jewellery market Mumbai: Noted producer and entrepreneur Ekta Kapoor,...
Providing practical support for postmen reflected the company’s continued engagement in community-focused welfare programmes Madgaon: Ulhas Jewellers recently associated with Rotary Club of Margao to distribute...
The SuperStar Bracelet 2.0 is a contemporary, exquisitely crafted piece of jewellery designed to honour the inspiring presence of fathers everywhere Hyderabad: In a touching celebration...
Drawing on more than 100 years of jewellery expertise of its parent brand, Veraki Jewels has built its identity around lightweight gold jewellery set with lab-grown...
As design parity grows across the market, a handful of forward-thinking jewellers are finding their edge not in the design — but the story it tells....
The exclusive by-invitation-only session was held at the Jayanagar showroom of PMJ Jewels in Bengaluru. It offered attendees a rare, hands-on experience with exceptional natural diamonds...
The store brings together café culture and fine jewellery within a single immersive space, and introduces an unhurried way of discovering jewellery, moving away from the...
Khanna was present at the inauguration of the brand’s new 6,000 sq. ft flagship store in Puducherry, which has an entire floor dedicated to silver jewellery...
According to Suvankar Sen, MD and CEO, Senco Gold Limited, a notable shift towards jewellery with lower gold content has made the company focus on this...
Designed to offer a sophisticated and immersive environment, the Signature Lounge also showcases the exclusive ‘Single Edition’ collection, comprising one-of-a-kind jewellery masterpieces Coimbatore: Leading South India...
The opening aligns with the Kerala-based brand’s strong Gulf customer connections, reflected in its UAE presence through multiple stores in Dubai, Sharjah and Abu Dhabi Dubai:...
The campaign aims to drive demand across the natural diamond category as a whole, and will include training and marketing support for all retailers Las Vegas:...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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