Located on MG Road, the new outlet expands the brand’s retail presence in Kerala following its entry into the State with its Kozhikode flagship
Kochi: Jewellery brand Vinsmera Jewels has opened its new showroom on MG Road, Kochi, marking another step in the brand’s expansion across Kerala. The showroom was inaugurated by Vinsmera Jewels’ brand ambassador, actor Mohanlal.
The launch event marked the brand’s expansion, adding a prominent location to its growing retail network in Kerala. The inauguration was attended by customers and guests, with the brand describing the opening as a special beginning for its Kochi presence.
The Kochi opening follows Vinsmera Jewels’ entry into the Kerala retail market with its flagship showroom in Kozhikode in August 2025. Located at Mavoor Road, Pottammal Junction, the Kozhikode showroom spans 10,000 sq. ft. and offers the brand’s jewellery collections across traditional and contemporary categories.
With the opening of the MG Road showroom, Vinsmera Jewels has added another major Kerala market to its network. The brand also has a showroom in Kannur, while its international retail network includes outlets at Karama Centre and Meena Bazaar in Dubai, Shabiya 11 in Abu Dhabi and Rolla in Sharjah.
Vinsmera Jewels’ portfolio includes gold, diamond, precious stone and Polki jewellery. The brand also operates multiple sub-brands within its portfolio, catering to different jewellery categories and customer segments.
The brand is part of the Vinsmera Group, which has operations in jewellery manufacturing and exports. The group has more than two decades of experience in the jewellery industry and a workforce of more than 1,000 professionals across India and the UAE.
Following the launch of its Kozhikode flagship, Vinsmera had identified Kochi, Thiruvananthapuram and Kannur as markets for further expansion in Kerala. The opening of the MG Road showroom marks the brand’s latest move in this expansion strategy and strengthens its presence in the State.
The new Kochi showroom strengthens Vinsmera Jewels’ retail network as the brand continues to expand its presence across Kerala and other markets in India and the UAE.
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