The new M3M location follows the lab-grown diamond jewellery brand’s earlier stores in South Extension and Pitampura in Delhi
Gurugram: Lab-grown diamond jewellery brand Keemti Jewels has opened a new store at M3M, Gurugram, marking its third retail location in the Delhi-NCR region. The new store follows the brand’s earlier stores in South Extension and Pitampura in Delhi.
The Gurugram store opening forms part of Keemti’s ongoing expansion of its physical retail network. The brand has been adding stores across India while using its stores to provide customers with access to its lab-grown diamond jewellery collections.
Keemti was founded by Armaan Kothari and is backed by entrepreneur and investor Nikhil Kamat and Kavin Shah. The brand is part of the Kothari Group and draws on the group’s more than 35 years of jewellery craftsmanship experience.
The brand focuses exclusively on lab-grown diamond jewellery. Its collections include rings, earrings, bracelets and neckwear, with ranges covering workwear, wedding and everyday jewellery.
Keemti follows a direct-to-consumer retail model, with its own stores supported by its online platform. The brand describes its jewellery as everyday wear with accessible pricing.
The addition of the M3M store comes as Keemti continues to develop its India-wide retail network. Its current store listings include locations in Mumbai, Pune, Indore and other markets, alongside its Delhi-NCR stores.
Backed by the Kothari Group’s extensive manufacturing expertise across the USA, Europe, and the Middle East, Keemti Jewels brings together global craftsmanship, certified lab grown diamonds, intentional design, and factory-direct pricing to create fine jewellery that is both aspirational and accessible.
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