The association marks a new chapter for Everlite as the lightweight jewellery brand accelerates its expansion across India
Mumbai: Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever national brand ambassador, marking an important milestone in the brand’s growth journey. The association comes as Everlite enters its next phase of expansion, with plans to strengthen its retail presence across the country and deepen its connect with a younger, fashion-conscious consumer base.
With a growing presence across six States and eight cities, with 17 stores across India, Everlite has established a strong and growing retail presence in the country. The appointment of Wamiqa Gabbi as its first national brand ambassador is part of the brand’s broader expansion strategy, aimed at strengthening its identity, widening its consumer appeal and bringing greater focus to the evolving role of lightweight jewellery in everyday dressing.
Known for her effervescent personality, expressive eyes, contemporary style and an instinctive ability to make every look her own, Gabbi represents a new generation of women who are approaching jewellery with the same ease and individuality with which they approach fashion. Her association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery.
“I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look. That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural,” said Wamiqa Gabbi.
Commenting on the association, Joita Sen, Whole-Time Director & Head of Marketing and Design, Senco Gold & Diamonds, said, “Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
As Everlite expands its presence across the country, the brand continues to respond to a changing jewellery landscape where consumers are increasingly looking for pieces that can move beyond occasion dressing. Everlite offers contemporary designs across 9K, 14K and 18K gold, along with diamond jewellery, spanning earrings, rings, pendants, bracelets, bangles and more. Backed by the legacy of Senco Gold & Diamonds, Everlite has built its identity around lightweight jewellery that is designed to move from workdays and everyday dressing to evenings and celebrations, bringing together the craftsmanship of fine jewellery with the freedom of lightness.
Everlite is Senco Gold & Diamonds’ lightweight, everyday jewellery brand targeting younger consumers, particularly millennials and Gen Z. For Everlite, Senco has set up compact, strategically located stores, including transit-led stores, to improve accessibility and broaden its customer base.
Senco Gold & Diamonds operates 198+ showrooms across 17 States in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models.
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