With a presence across 13 exclusive business outlets (EBOs) and shop-in-shop locations in Maharashtra and Goa, YOOU targets to open 100 new stores (in SIS and EBO format) by 2030
Pune: PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU, marking a significant step in the brand’s evolution. The transformation reflects a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, ‘YOOU’ personifies women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.
A flagship YOOU store was launched at Amanora Mall, Hadapsar, Pune. Spanning 1,445 sq. ft., the new store offers customers a fresh retail experience centred around individuality and contemporary design. Launched to bridge the gap between traditional jewellery and contemporary everyday wear, YOOU specializes in lightweight diamond jewellery for consumer preferences evolved towards more expressive, design-led pieces, thus creating a brand that resonates more deeply with today’s women. The transition to YOOU reflects this evolution, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers associate with PNG Jewellers.
As a contemporary diamond jewellery brand, YOOU offers lightweight designs across 14, 18, 22, and 9 karat gold. Every collection is designed to seamlessly fit into modern lifestyles, offering versatile rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery that can be worn from the workplace to social occasions. With a presence across 13 exclusive business outlets (EBOs) and shop-in-shop locations in Maharashtra and Goa, YOOU aims to become India’s preferred destination for lightweight diamond jewellery and targets to open 100 new stores (in SIS and EBO format) by 2030.
Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said, “Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!”
Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “With YOOU, we are taking our journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal.”
The Amanora flagship has been designed with open layouts and carefully curated displays to create an immersive shopping experience, bringing out the ‘Made for YOOU’ philosophy.
PNG Jewellers has a legacy of over 194 years and under the leadership of Saurabh Gadgil, it continues to evolve as a globally relevant brand while staying rooted in its heritage. The brand now operates 79 showrooms across India. A continued shift towards the YOOU format suggests a deliberate move to cater to evolving consumer preferences.
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