The brand’s Pet Collection features pure silver personalized Tag Pet Charms that help pet parents celebrate their four-legged siblings
Bengaluru: Ahead of Raksha Bandhan, GIVA is highlighting sibling relationships that include pets through its ‘Furever Sibling’ campaign, alongside the launch of its Pet Collection for pet owners.
Featuring brand ambassador Kriti Sanon, the digital film presents Raksha Bandhan through a household setting. The film opens with a girl tying a rakhion her brother’s wrist, before including their pet in the ritual, extending the idea of sibling relationships to animals within the family.
With ‘Furever Sibling – The Pawfect Bond, Crafted in Silver’, GIVA presents relationships that go beyond traditional definitions. The Pet Collection includes jewellery and accessories designed for pets and pet owners, reflecting the role of animals within households.
Speaking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said, “At GIVA, we’ve always believed jewellery is more than an accessory, it’s a symbol of the relationships that shape our lives. Raksha Bandhan is a celebration of the love, protection and countless memories siblings create together. With Furever Sibling, we wanted to honour this timeless bond while recognizing that, for many today, siblinghood extends to the furry companions who become an inseparable part of our families.
“Inspired by this evolving definition of family, we’ve introduced our Pet Collection, featuring pure silver personalized Tag Pet Charms that help pet parents celebrate their four-legged siblings in a meaningful way. Alongside our thoughtfully crafted pure silver rakhis for brothers and sisters, the collection reflects our belief that every bond deserves to be celebrated and sealed in silver. Whether it’s a sibling by birth or a sibling by paw, we’re proud to create jewellery that celebrates the relationships that stay with us forever.”
The Raksha Bandhan collection includes sterling silver rakhis, personalized jewellery, silver pieces, gold jewellery, lab-grown diamonds and the Pet Collection, meant to address different gifting preferences linked to sibling relationships.
The ‘Furever Sibling’ campaign is live across GIVA’s digital platforms and is being supported through creator collaborations, social media content and gifting initiatives across online and offline channels.
GIVA was founded in 2019 by Ishendra Agarwal, Aditya Labroo and Nikita Prasad. Headquartered in Bengaluru, it specializes in 925 sterling silver, 14K/18K gold, and lab-grown diamond jewellery. It operates an omnichannel model with over 350 physical stores and retail partnerships across India.
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